Business Behavioural Economics, Customer Touchpoints and Contact and Call Centres

1.BE Linguistic Lab Application of Behavioural Economic concepts to customer contact Crawford Hollingworth, Jo Davies and Marcus Hickman2. BE Linguistic Lab – Adding Value…

Marketing Crawford hollingworth behavioural economics - 2012

1. A  Presenta*on  from  The  NewMR  Behaviour   Economics  Event   19  April  2012   BEyond  Nudge  :  BE  inspired  strategic  frameworks  for   marke8ng…