BANYAN TREE DEVELPOING A POWERFUL SERVICE BRAND GROUP 9: ANKIT SHARMA ARPITA PARNAMI DEVAANSH ATTREY PRACHI BHATNAGAR ROHINI ATMNARAM SURABHI RATTAN THE JOURNEY BEGINS……
The Banyan Tree: branding the intangible Jochen Wirtz Jochen Wirtz is an Associate Professor of Marketing and Academic Director of the UCLA – NUS Executive MBA Program…
The Monkey and the Crocodile Once upon a time, a clever monkey lived in a tree that bore juicy, red rose apples. He was very happy. One fine day, a crocodile swam up to that…
T R A V E L В Е С Н А - 2 0 1 3 TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA VVVVVVVVVVVVVVVVVVVVVVVVVVVVVV…