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Social Media B2B or Not 2B

1. Social Media Strategies for B2B Marketers Lisa Zone Managing Director Dix & Eaton @LZone B2B or Not 2B? 2. A Few Ground Rules • Feel free to tweet questions to me…

Business B2 B Bitm

1. Business to Business (B2B) Presented By LOKESH GUPTA RAKESH SONAR MANISH PANDEY VIKASH SHARMA BAIJNATH MANDAL ADITYA MAHAKULKAR Balaji Institute Of Telecom Management…

Education Guest lecture on Social Business Engineering @ VU - September 9th, 2012

1. Social Business EngineeringHow Deloitte’s employeesuse social media as a business toolAmsterdam, September 7th, 2012 2. Today’s programFirst half:- A short introduction-…

Marketing Better digital branding three live case studies by jen barnett

1.@jenbarnett Better Digital Branding: Three Live Case Studies 2. @jenbarnett 3. @jenbarnett Case 1: Culverhouse College of Commerce • Low brand recognition • Multiple,…

Marketing Buzzkill - What Matters and What Doesn't in B2B Technology Marketing

1. BUZZKILL What Matters (and What Doesn’t) in B2B Tech Marketing 2. A 2006 study by Jakob Neilsen found that 77% of visitors to a website do not scroll past THE FOLD.…

Marketing Important lead generation strategies that one should keep in mind

Important Lead Generation Strategies That One Should Keep In Mind Not all leads are equivalent. Some will be minor request that rapidly fall out because they were simply…

Marketing #DFB2B 2015 - Rob den Rooijen, Digital future of B2B

1. Driving Customer Centricity 
 in a B2B organization
 
 The Digital Future of B2B
 Eindhoven
 June 30 th 2015 Rob den Rooijen 2. Theo Verweerden Marketing program…

Business Proving The Value Of Content Marketing

1. Mind the gap. 2. There’s a gap that exists in content marketing and it’s causing a mess. One that many firms are making even worse. With statistics applied from the…

Business Proving The Value Of Content Marketing

1. Mind the gap. 2. There’s a gap that exists in content marketing and it’s causing a mess. One that many firms are making even worse. With statistics applied from the…

Documents Important lead generation strategies that one should keep in mind

Important Lead Generation Strategies That One Should Keep In Mind Not all leads are equivalent. Some will be minor request that rapidly fall out because they were simply…