Table of content INTRODUCTION«««««««««««««««««««««««««««.2 STRUCTURE-CONDUCT-PERFORMANCE««««««««««««««««.2 PEST ANALYSIS«««««««««««««««««««««««««««..4…
1. OBJECTIVE, SCOPE AND METHODOLOGY Objectives • To find out the perception of people toward Apple after Steve Job died – Brand image – Brand awareness – Positioning…