Slides from my talk at the Smart Business Show in May 2014, where I look at how to run cost-effective Google AdWords campaigns.

1. ADWORDS SEARCH ADV. EXAM Note- Please answers are not 100% right, you can find the answers yourself most important thing is read the exam materials and understand the…

1. You Can Start With Less With This Way Of Making Money Online. 2. Because the volume of people getting online is constantly rising everyday, there are just too many opportunities…

Best practice guide: Ten ways to make attribution actionable September 2013 2 Ten ways to make attribution actionable Contents What is attribution? 4 Why do we need attribution?…

Slide 1 Sponsored Search Presenter: Lory Al Moakar Slide 2 Outline Motivation Problem Definition VCG solution GSP(Generalized Second Price) GSP vs. VCG Is GSP incentive compatible?…

Slide 1 AdWords Instructor: Dawn Rauscher Slide 2 Quality Score in Action http://www.youtube.com/watch?v=K7l 0a2PVhPQhttp://www.youtube.com/watch?v=K7l 0a2PVhPQ Slide 3 Quality…

AdWords Instructor: Dawn Rauscher Quality Score in Action http://www.youtube.com/watch?v=K7l0a2PVhPQ Quality Score The higher your Quality Score, the higher your ad will…

Sponsored Search Presenter: Lory Al Moakar Outline Motivation Problem Definition VCG solution GSP(Generalized Second Price) GSP vs. VCG Is GSP incentive compatible? GSP has…

Blogging: The Deep Dive A little bit about Pear A little bit about me And I really like to blog… •  Content, content, content •  Maintaining your blog •  Getting…