ArticuLAtinG A new frAMeworK for visuAL MetApHors in AdvertisinG A Structural, Conceptual, and Pragmatic Investigation Lampros Gkiouzepas and Margaret K. Hogg ABSTRACT: This…

This was a presentation given by Bruce Daisley, Director YouTube UK, at Media 360 conference in Manchester (June 9th 2011). It looks at how YouTube created skippable 'True…

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A U G U S T 2 5, 2 0 1 1Buying Display Ad InventorySponsored by:David HallermanPrincipal Analyst What we’ll look at today…Display ad market trends: spending and attitudes…

Disclose That!Blogger Disclosure Laws & Best Practices September 28, 2012 PanelistsGrant CrowellDigital Strategist and AuthorSara HawkinsAttorney and Social Media SpecialistVantage…

DESIGN FOR PRODUCTION SANGEETA JAIN WHAT IS ADVERTISING? Advertising is the means of providing the most persuasive possible selling message to the right prospects at the…