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Snippets from a light automotive client Media Mix Model. Interestingly there was very limited opportunity for growth, except for through integrated media execution.

Automotive Digital Advertising Facts Charts

Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the…

We offer complete solutions in personal brand strategy, identity persona, complete creative, then creation of world class websites, content & media, with ongoing around-the-clock…

A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in…

You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare,…

How America looks in 2014- the key themes in society, culture and marketing that are relevant to brands and brand marketers. A deck to hack and remix

Woman in India are in action now. From ICICI CEO Chanda Kochar to Biocon MD Kiran Majumdar are making news. There is also a new trend of young ladies coming up in Digital…

Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…