This presentation contains a full 2.5 year Integrated Marketing Campaign, created for Honda’s VP of Marketing, Steve Center. VISIT JThomasIMC.com Today! My Sections: Mission,…

SEI Electric Vehicles Conference, April 2009

A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to…

Publishers, investors and partners: do you need them? This is a question every independent developer faces when deciding whether or not to self-publish. What do you give…

What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student…

This survey serves as a backup document for my account of the June social drinkup meeting in Paris.

The Marketing Hourglass

Dell builds social media B2B strategy that drives measurable ROI. For many business owners and decision makers, social media is an enigma. We know now that it's important…

Bizzmaxx is a management consultancy specialized in Business Development and Pipeline Management. Everything that has to do with more leads and more customers. Attached please…

Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for companies expanding…