YouTube Ads Genius 101

YouTube Ads Genius 101Discover how to make the

most of YouTube ads to promote your business

http://eternalspiralbooks.com/ytag 2

Introduction•YouTube ads are growing, rapidly becoming one of the most popular ad networks because it leverages the huge traffic on one of the top 5 most popular sites in the world.

•It is also owned by Google, so is part of the entire Google network of free marketing tools

•This means your marketing can be integrated in a number of ways.


1-Why YouTube ads?•YouTube ads are •Cheap•Highly visible•Low competition at this time•Low inventory for many topics means lots o displays for you

•Can be measured easily and improved, for a great return on your investment (ROI)


2-Different Types Of Ads & How To Use Them•There are 2 main kinds of ads available.

•Mastering them can help you drive the kind of traffic you want to your website

•Each works in different ways•Using both can achieve great traffic•There are design considerations, but once you’ve learned the basics, you can create as many ads as you like easily


3-Linking to Your Website•The main goal will be to link to your site to drive traffic to it

•However, not all links are created equal•Don’t link to your homepage•Do link to a special page you have created for your promotion

•In this way you can track and test your results.

•Call to action-give them a REASON to click


4-Linking an Adwords Account•If you already have a free Gmail account, great!

•A free Gmail account is your gateway to more than 20 free tools that can help you market your business effectively

•AdWords is Google’s ad network•Once you set up your account, you can create ads, run them and pay for them


5-Blueprint for In-Display Advertising•In-display ads are one type of ad at YouTube

•In-stream is the other•In-display is very common-you’ve probably seen banners, boxes and more

•You need to communicate value and a call to action in a very small space

•You need to follow the ad specifications so your ad will be allowed to run


6-Creating In-Display Ads•There are a number of ways to create in-display ads

•You can do it even if you don’t own any expensive programs

•You can get free backgrounds and royalty-free clip art at a range of sites

•Put them together with your message and call to action and see how much traffic you can get


7-Using Camtasia the Easy Way•Camtasia is one of the most popular screen capture software programs

•It is ideal for showing what is on your screen as you are working

•It gives your audience a look over your shoulder, so to speak, as you demonstrate software, processes, how tos, and more

•There are free alternatives as well to try


8-Keywords Research In-Display•Once you have your ad created either as a display ad or a video made with Camtasia or similar programs, you might feel excited at the chance to post your ads

•But wait. Be patient.•All ad networks and search engines run on keywords

•Mastering keyword research in relation to your niche is key to getting good results


9-Thumbnails That Get Clicked On•The thumb is like a book cover. It needs to match the content.

•Here’s the thumb we made for this course. It is easy to read even at a small size and clear about what it is about.

•You can learn how to create gorgeous thumbs easily once you have the right tools


10-Uploading & Optimization•There are several important aspects to listing your ads once you have created them, researched keywords, and created an attractive thumbnail

•Uploading may look easy, but certain settings will work better than others

•Optimizing your ads will also make a big difference in relation to how much ROI you will get


11-Secret To Funnel Traffic•If you have not mastered traffic funnels yet, it might be a good idea to make sure you have one in place before you launch your ad, and that your ads each lead to their own funnel

•There are free funnels and sales funnels•Choose which one to use depending on your goals.

•See http://eternalspiralbooks.com/sales-funnels-spotlight/ for more information

http://eternalspiralbooks.com/sales-funnels-spotlight/




12-Setting Up Your In-Display Ad•Once you have your funnel set up for your ad, then you can set up your in-display ad

•You will be able to choose size, configuration and more

•Your in-stream and in-display ads should all have a clear purpose and goal in mind so you can have a clear call to action


13-YouTube ads strategy•Integrating your YouTube ads strategy into your overall marketing strategy can be done in a number of ways

•YouTube ads drive traffic to free and sales funnels

•What happens after they get into your funnel

•What are the goals of each ad•What is the call to action for each ad


14-Channel Research for High ROI Placements•You’ve already done keyword research, but channel research is also important if you want to get a high return on your investment

•Some channels are going to be a lot more competitive than others, so be prepared to set up ads in different channels to test their performance and your ROI


15-In-Stream Targeting•In stream targeting offers further opportunities to make the most of YouTube ads

•These behave differently than display ads and you have a number of settings to choose from

•Think of these ads as ‘infomercials’ that can grab and hold attention


16-Running a Smooth Business•Every business needs to turn a profit in order to stay in business

•They also need traffic•YouTube ads can be one of the best ways to automate driving traffic to your funnels, and from your funnels to your email marketing list or sales process, all in a smooth and seamless way


17-Split-Testing Your Way to Success•It will take you some time to become familiar with the YouTube ads interface, but the same is true of every ad system

•One of the most important skills to master from the outset is split-testing, running 2 ads against one another to see which is the winner.

•When you get a winner, keep it and spilt test against a 3rd ad, a 4th, and so on, til you get a clear winner


18-Scaling Up•Once you have a clear winner that is well optimized and making the most it can for you in terms of clickthroughs, subscribers and sales, you can scale up, that is, increase your budget and run the ad more and more

•If you know each 5 cent click is worth $1, heck, you can keep running ads all day, every day and you will be sure to get a good ROI

•Just watch out for any new competition in your ad space


19-What Other ways can you profit from YouTube?•Ads are just one way you can profit from YouTube

•You can also:•Use Google+ for marketing•Run Hangouts•Run webinars (free and paid) •Do product demos•And more


Conclusion•YouTube ads will take some time to master, but the same is true of most other ad networks and promotional methods

•The advantage of YouTube ads is they are backed by Google and the AdWords program so they are highly visible, and will be running on one of the most popular sites in the world

•Learn how to get started and see how much traffic you can drive


For more informationTo learn how to get started, take the YouTube Ads Genius 101 course at: http://eternalspiralbooks.com/ytagIt contains 25 videos for beginners to help you achieve the success you need to make the most of YouTube adsTo your success!

http://eternalspiralbooks.com/ytag



YouTube Ads Genius 101

Marketing

YouTube Ads Genius 101