🔗
Slow loading Unresponsive pages Content displaced by ads
● Accelerated Mobile Pages
● Enforces best practices for:
● Performance
● Accessibility
● Reliability
● Responsive Design
● Learning curve is small
AMP HTML AMP JS AMP Cache
● Extends HTML by adding tags for common website features
● JavaScript is restricted
● Validator reports issues that could affect accessibility or performance
● Servers cache and optimize valid AMP pages
AMP HTML
AMP JS
AMP Cache
● AMP sites are:
● Built with standard HTML, CSS, JavaScript
● Compatible with all modern browsers
● Not dependent on special tooling
● Component-based
Learn best practices by example!
Web page speed improves the
user experience and core business metrics
Building AMP pages is easy
AMP can be applied across various web touch points
Maintain flexibility and control
and reduce complexity in your
code
Building blocks that ensure performance
Build for a sustainable future in the open web for everyone
AMP stories• Fast Loading
• Full Screen
• Tappable
• Easy to create
• Animations
Antony Malone, Senior Product Owner Direct Marketing at Booking.com
amansharma.dev
