WonderWorz Ptd Ltd Corporate Identity Manual
Introduction to company The logo Logo Colour variation Clear space Misuses Typography Colours Sizing
Application
Stationery Company van Equipments
Contents
WonderWorz Ptd Ltd is a major supplier in professional cleaning equipment and products. Professional cleaning includes housekeeping, washroom, catering and hard floor maintenance.
Wonderworz is also involved in regular maintenance of sold machines and when needed, prompt servicing will be carried out.
Introduction to company
Iconic Logotype
The logo employs a cleaning equipment and a ‘WW’ graphic which is portraying the cleaning equipment in use and also the initials of the company, Wonderworz.
The logo employs a round and clean approach to portray the brand’s personality - an all rounded cleaning company (includes sales, maintenance and professional cleaning)
The logo - Logo
These are the colour variations that should be used only. No other colour variations should be created and used.
The one-coloured version is intended for applications that are restricted in colour.
The logo - Colour variation
x
x x
x x
x
x x
Clear space refers to the area around the logo
that must be kept free from any other element.
The minimum required space around the logo
is identified by the width “X” as illustrated. This
width is 1.5cm wide.
The logo - Clear spaces
Do not use only part of
the elements.
Do not change the
order of the elements.
The logo - Misuses
Do not change the orders of
the colours of the elements.
Do not recreate the logo.
The logo - Misuses
abcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{Aa
The logo - Typography
Primary typeface
Dunkin Sans Its rounded and clean structure highlights Wonderworz as being a cleaning company.
This typeface should only be used in the logo.
abcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?Aa
The logo - Typography
Secondary typeface
Avenir Next Condense
This typeface is mainly for the body copy in
letterhead. Its thin structure makes it comfortable
for the eyes to read and it comes in six different
weights, allowing maximum flexibility.
Ultra Light - This font weight is only be used for fine prints.
Regular - This font weight is mainly for lengthy information paragraphs.
Medium - This font weight is mainly for short information paragraphs.
Demi Bold - This font weight is mainly for sub-headers.
abcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?AaabcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?AaabcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?AaabcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?Aa
The logo - Typography
Bold - This font weight should be mainly for headers and titles.
Heavy - This font weight should be mainly for headers and titles.
abcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?AaabcdejghijklmnopqrstuvwxyzABCDEFGHIJKLLMNOPQRSTUVWXYZ1234567890-=!@#$%^&*()_+`~[]\{}|;’:”,./<>?Aa
The logo - Typography
Primary colour palette
The primary colours of Wonderworz are used for its logo. Body copy is always black. Subtitles, captions, and running heads may be done in the primary colours too. In addition, they can be used as background colours.
Pantone 552 CPantone 3105 C
The logo - Colours
Minimum size for logo application for print.
This size should be use for stationeries, eg. letterheads, envelopes and nameard.
This size should be use for stationery applications which require a larger logo
This size should be used on large format applications such as packaging boxes, uniforms
The logo - Sizing
This space is for information
Width from left margin
Letterhead with mock up text placement
Illustrated on this page are the
grids for the corporate letterhead.
Size of corporate letterhead:
A4 size 210mm X 297mm
Application - Stationery
Ms. Gonzalez47 Hill Street #09-01Singapore 179365
12 December 2012
Dear Ms. Gonzalez:
Re: Commendation of Shannon Berloitz
The purpose of this letter is to formally and publicly commend Shannon Berloitz for the excellent service she provided to Wonderworz Pte Ltd, throughout the ramp-up and launch of our new product line. In my opinion, the level of service that Ms. Berloitz extended to our company was far beyond our expectations.
I have never before written a letter like this on an entirely unsolicited basis. However, in this case I was so impressed by the support and service provided by Ms.Berloitz and her small team of marketing and communications specialists that I felt compelled to go on record with my praise. These people truly deserve it. In an era where exceptional one-to-one customer service excellence has virtually disappeared from our industry, the work that Shannon and her team did should be held up as an example for others to try to emulate.
What particularly impressed me about the level of service provided by Ms. Berloitz was that there were no additional financial rewards involved. It appears that it was simply the team's extraordinary commitment to excellence in customer service and support that motivated them to always go the extra mile. Their example even had a positive impact on the attitude and productivity of our own staff!
In closing, I believe that Shannon Berloitz and her team truly deserve to be congratulated and rewarded for providing customer service and support well beyond the expectations of our company on the Target-Track project.
Very sincerely,
David PhuaVice-PresidentBusiness Development
T (65) 6327 2188F (65) 6323 2595
105 Cecil Street #08-03The Octagon, Singapore 069534
Bottom margin for letterhead designs
DL size envelope with window
Front view
Back view
Illustrated on this page are the
grids for the envelope.
Size of envelope:
DL size 220mm(w) X 110mm(h)
Application - Stationery
T (65) 6327 2188F (65) 6323 2595
105 Cecil Street #08-03The Octagon, Singapore
Front view
Back view
Illustrated on this page are the
grids for the namecard.
Size of namecard:
55mm (d) x 55mm (h)
David PhuaVice PresidentBusiness Development
WonderWorz Ptd Ltd105 Cecil Street #08-03The OctagonSingapore 069534
M (65) 9799 [email protected]
Application - Stationery
Application - Company van
Application - Equipment
