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Page 1: VNA Presentation
Page 2: VNA Presentation

VNA’s Target Audience & Age Demographics

The majority of VNA patients fall into the homebound status.

This status is given to those whose leaving the house requires a “considerable and taxing effort”

Requires continuous oxygen

General muscle weakness

Dementia

In general, the VNA has an evenly distributed age bracket

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Loyalty Program Target Audience

The Care for Life Loyalty Program Campaign targets Patients for life

Men and Women in their unhealthy 70’s and above

Additionally, healthy seniors are encouraged to request a CareCard.

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Strategies/Objectives

Main focus is to educate people both internally

and externally about the VNA and its services

Emphasis on educating healthy seniors in the

community and families

Develop Care for Life Loyalty Program

CareCard

Within the first year of the Program

50 Care for Life Loyalty patients

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Care for Life Loyalty Program

Order card on website or at open houses

Delivered by mail within 7-10 business days

Other documents with card

CEO letter

Fact Sheet

Brochure

Care for Life Loyalty Card

Evaluation

Nurse telephone calls

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CareCard

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