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Page 1: Toyota.

TOYOTA

Page 2: Toyota.

TOYOTA BACKGROUND Toyota Motor Corporation commonly known

simply as Toyota and abbreviated as TMC.

A multinational automaker.

Headquartered in Toyota City, Aichi, Japan.

Founded by Kiichiro Toyoda in 1937.

Page 3: Toyota.

TMC is part of the Toyota Group, one of the largest conglomerates in the world.

A spinoff from his father's company Toyota Industries .

In 1934, Toyota Industries, Created its first product, the Type A engine.

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Toyota Motor Corporation group companies are Toyota, Lexus, Daihatsu  and Hino Motors,

Along with several "non-automotive" companies.

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1867, Birth of Sakichi Toyoda.

1924, Invents Toyoda Model G Automatic Loom.

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In 1929, Automatic-loom patent is sold to a British company.

In 1930, Begins research on small gasoline-powered engine.

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In 1933, Automobile Department established at Toyoda Automatic Loom Works, Ltd.

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In 1936, The AA Sedan Completed.

In 1937, Toyota Motor Co., Ltd. established.

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In 1938, Honsha Plant begins production.

In 1950, Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established.

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In 1951, Suggestion System begins.

In 1955, The Toyopet Crown, Toyopet Master and Crown Deluxe are launched.

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In 1957, first of the Crown prototypes exported to the United States.

Established Toyota Motor Sales U.S.A., Inc..

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In 1959, Motomachi Plant begins production.

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In 1965, Wins Deming Application Prize.

In 1966, Corolla launched &

Business partnership with Hino Motors Ltd.

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In 1967, Business partnership with Daihatsu Motor Co., Ltd.

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1974, Established Toyota Foundation established.

1982, Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation.

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1984, Joint venture with General Motors begins production in USA.

1988, Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production.

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1992,Begins production in UK.

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In 2000, Sichuan Toyota Motor Co., Ltd. begins China

In 2001, Begins production in France.

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In 2002, Toyota enters Formula One World Championship.

Tianjin Toyota Motor Co., Ltd. begins production in China.

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In 2008, Worldwide Prius sales top 1 million mark.

In 2010,Worldwide Prius sales top 2 million

Toyota and Tesla Motors agree on joint EV Development.

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In 2010, employed 317,734 people worldwide.

Was the world's largest  automobile manufacturer  by production in 2010.

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LOGO HISTORY

In 1936, Toyoda Automatic Loom Works Ltd. launched first passenger car.

Needed a new trademark to commemorate the launch.

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Competition was held to establish a logo.

Received 27,000 entries.

To Promote the company’s vehicles.

Express ‘the feeling of speed’.

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Thus, changed name from ‘Toyoda’ to ‘Toyota’.

‘Toyota’ gave the logo a sleek look.

Japanese word ‘Toyota’ (eight) means to bring luck and prosperity.

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Original Toyota logo is still used as the company’s emblem.

Logo given all new joinee.

The current Toyota logo consists of the name “TOYOTA” in roman type.

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With three ovals in red and white color scheme.

The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.

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These ovals combine to symbolize the letter "T" for Toyota. 

The space in the background implies a global expansion of Toyota's technology.

And unlimited potential for the future.

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The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.

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THANKS For your Attention

Presented by: Anil Rawat


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