Social Data Day - Google Slides

Google confidential | Do not distribute

Google, Social and Big DataGoogle’s Social Presence on the Web and in the Workplace

Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise


Social is a core human behavior. For thousands of years, humans have been social

What’s changing, is the WAY in which we socialise. And this change is being driven by technology.

* Google confidential

The papal election. St. Peter's Square. Rome

Google Confidential and Proprietary

* Google confidential

The papal election. St. Peter's Square. Rome

Google Confidential and Proprietary

Google confidential | Do not distributeEnterprise

Search Email Maps Browser Mobile

#1 #1 #1#1#1Infrastructure

#1


EnterpriseSearch Engine

EnterpriseEmail + Apps

EnterpriseMaps Service

EnterpriseWeb Browser

EnterpriseMobile OS

Enterprise

Search Email Maps Browser Mobile OS Infrastructurefor Work for Workfor Work for Work for Work for Work


:: 500M+ users:: 5M+ businesses worldwide

:: 750M+ browser users:: 3K+ schools on Chromebooks

:: 3M+ apps on App Engine:: 250K+ developers

:: 72hrs/min:: "Gangnam" 1B+ views

:: 900M+ devices:: 1.5M+ activations/day

:: 100B+ searches p/mth:: 570M+ entities; 12 languages on knowledge graph

:: 190M+ in active stream:: 500M+ across Google:: 100M+ gigabytes

:: 1B+ active users:: 200M+ mobile users

Google on the WEB


What is Google+

“Google+ is just an upgrade to Google. People have a hard time understanding that. They like to compare us with other social competitors, and they see us through that lens instead of really seeing what's happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.”

- Vic Gundotra, Google SVP, Social


Google+ makes the entire Google experience better

Search Video Mobile Sign-in Offers Local

+People +Relationships +Sharing +Recommendations


Social Recommendations in Search Improve Ad Performance

By maintaining an active and verified Google+ page, social annotations will automatically show on your search ads when relevant

5-10%average search ad CTR uplift from social

annotations


Discoverability - Search Results

Google+ Posts in SearchYour followers may see content you’ve posted on your Page when it’s relevant to their search terms

Surfacing your Google+ PageUsers can click through to your Page, right from the search results page

Real-time contentIf you post frequently on Google+, users may see your most recent post right in search

Recommendations when they are most useful


How is Google+ Creating Value for Businesses

Deeper engagement

Measurable impact

Better Discovery

Marketing performance across the web


Social in the Workplace


Gartner Magic Quadrant for Social Software in the Workplace

● Google not included in 2012 report

● Google+ moves to equal visionary

○ Great example of innovation and GTM

○ Absence of legacy products enables

Google to move quickly and innovate

○ Large scale multiway video and screen

sharing

● Gartner recognises the Google’s social

strategy is much broader than just Google+

Google confidential | Do not distributeEnterprise

Infrastructurefor Work

Search Email Maps Browser Mobile OSfor Work for Work for Work for Work for Work


BuildCloud

ConnectApps

VisualizeGeo

FindSearch

AccessChrome

MassiveScale

Consumer Heritage

Customer Success


Cloud Storage (Object)

Cloud SQL (Relational)

Cloud Datastore (NoSQL)

Persistent Disk (Block)

Compute

BigQuery

Cloud EndPoints

Caching

Queues

and more...

Storage

Compute Engine (IaaS)

App Engine (PaaS)

App Services

Products For Enterprise


Analyze interactivelyMash it up

Securely Share/

distribute the resultsStore all your data

in the cloud

Scalable StorageApp EngineApp

MarketingMerchandisingLocal StoresPartners

POSClickstream

RFIDCustomer Loyalty

Add Clickthroughs

Corporate data3rd party data

APISQL

Data sets for further Analysis

BigQuery

Making Social a Reality: Consolidate - Analyse - Visualise


Brad Kilshaw - Cloud Platform Partner SalesGoogle Enterprise

Thank You

Social Data Day - Google Slides

Technology

Social Data Day - Google Slides