SAP FORUM İSTANBULReimagine Business for the Digital EconomyKonuşmacıAdı : Caner Göksu Firma Adı : SAP Türkiye
Serap’ın Hikayesi
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Dijital Dönüşüme Sensör ile değil Müşteri Deneyimi İle Başlıyoruz
• 38 Yaşında Bir Telekominikasyon Şirketinde IK Müdürü
• Maslak’ta çalışıyor
• Evli ve 2 çocuklu
• Alışverişte zaman geçirmeyi seviyor
• Sadakat programlarında seçici bir kişilik
• Dijital Mecralara Hakim
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SAP & Dijital Perakendecilik
Perakende Sektörünü EtkileyenTrendler
Müşterinin Gücü
MobilGüç
Omni-channel
YoğunRekabet
Yeni Teknolojiler
Global Perakende Sektörü & SAP
• 13,400 Müşteri
• 120 Ülke
• %86 - Forbes Global 2000
Global Pratikler Türk Perakendecilerin Hizmetinde13,400 Müşteri – 120 Ülke
Perakende Sektörü & SAP Türkiye2015 Yılı Sonuçları
• 50+ Perakende Müşterisi
• %18 SAP Gelirlerinde Pay
• % 38 Lisans Geliri Artışı
• % 114 Bulut Geliri Artışı
Türkiye Perakende Sektöründe SAP
SAP & Dijital Perakendecilik
BüyükVeri
TemelPerakende
Omni-Channel
Nesnelerinİnterneti
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
SAP & Dijital Perakendecilik
BüyükVeri
TemelPerakende
Omni-Channel
Nesnelerinİnterneti
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 15
User Name
Wearable Device Segment Management
Insoles on track
Shirts
Redeemed OffersNational – Last 30-days
Wearable DeviceStatistics Current
Marketing Manager
Promotions Manager
Promotional Data
Segment Analysis Wearable Device Pipeline
New OffersNational Last 30-days
In Process OffersNational last 30-days
4%
1445
Projected OffersNational Last 30-days
New Devices RegisteredNational – Last 30-days
Add-Ons SourcingIoT Devices
Wrist
Pants
golf shoesballs
devices fashion
clubs
women’sCategories Current Quarter
10.2 M 3x target
Growth 13%
Progress
Pant
sWris
t
Inso
les
Shoe
s125 M
7 M
USD, Actual and Target
0 M 70k
8.2 MActual
1.2 K
Actual Actual
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 16Suggest solution
User Name
Wearable Device Statistics
Activity Duration:Devices currently streaming
Region
Select
Device
Insoles
Type
Location View
Steps recorded:
Wear indication:
Last Activity:
GO
Account ID Region Status Insole Registration Added to Added toWear Date Target Group Campaign
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 17
SOCIAL CONTACT INTELLIGENCE
User Name
GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS
Wearable Devices Fall 2015
Wearable Devices Fall 2015
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 18
SOCIAL CONTACT INTELLIGENCE
User Name
Golf Insoles
Golf Insoles
Insole Offer Email 1Send Insole Offer Email 1
Insole Offer Email
Opened
GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS
Wearable Devices
Insole Offer Email 2Send Insole Offer Email 2
© 2016 SAP AG or an SAP affiliate company. All rights reserved.
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