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Page 1: Rethink IPTV services Mobile TV & IPTV platforms  PBX TV Mobile TV Service: .

Rethink IPTV services

Mobile TV & IPTV platforms

http://www.pbxtelecom.net

PBX TV Mobile TV Service:

http://www.pbxtv.net

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Table of Contents

I. PBX Telecom - Company Overview

II. Mobile TV solution

III. IPTV solution

IV. Conclusions

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I. PBX Telecom - Company Overview

Developed an end-to-end proprietary IPTV/Mobile TV platforms (R&D, software

and hardware);

Over 300,000 IPTV customers in Romania, USA, Canada, Australia and Pakistan;

Business Model: Actively seeking partnerships with wireless carriers/ISPs for IPTV/Mobile TV services

deployment;

Revenue sharing;

Current deployments:

- Zong Mobile (9 mil. Users, China Mobile’s subsidiary in Pakistan) – Mobile TV over

EDGE only network with live streams as low as 56 kbps;

- PTCL (Pakistan’s largest landline operator owned by Etisalat and Pakistani state) –

First Mobile TV service designed for Android tablets with 24/7 re-runs;

- Cosmote (3G mobile carrier in Romania) – first Mobile TV solution to utilize our own

dynamic allocation of streams enabling saving in hardware costs of up to 50%;

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II. Mobile TV solution

Supported Handsets:

Android OS – any version. “PBX TV” application already present in Market (over

80,000 downloads);

Symbian OS – from 3rd edition and up. Also includes most S40 phones from Nokia;

BlackBerry OS – any model from BlackBerry Curve and up;

Windows Mobile – any version;

Windows Phone – any version;

Apple’s iOS – any iPhone/iPad and iPod Touch models;

Any mobile phone capable of 3gpp streaming playback;

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II. Mobile TV solution

Platform Specs:

- works with any mobile platform (Android, iPhone, Windows Phone,

Symbian, Java)

- clients for each platform ready to be customized for your service

- support for laptops with 3G dongle

- 24/7 re-run support

- multiple bitrates supported (example: 64 kbps for EDGE, 128 kbps for 3G,

256 kbps for HSDPA and 512 kbps for WIFI)

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II. Mobile TV solution

Platform Specs (part II):

- encoding presets based on content type (example: sports channels have

more fps, music channels have increased audio bitrate)

- automatic stream bitrate selection based on network conditions

- PBX Mobile TV Platform is world's first mobile TV platform that uses

dynamic allocation of streams. This basically reduces the cost of required

hardware up to 50% or even more, while providing a rich content offering

(more TV channels) and great service optimization (multiple bitrates).

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II. Mobile TV solution

Unmatched competitive advantage in terms of:

Technical performance: at least four times more “bandwidth” efficient than

any competitor product due to proprietary filtering technology that enables

higher quality output at same bitrate;

• Capex: highly competitive initial investment (our focus is on future revenue

sharing based on a “win-win” strategy)

Opex: minimum due to:

a) lowest software & licensing upgrade fees;

b) no fees for support services;

c) efficient use of resources (HW, SW and bandwidth) as a “standard

company policy”;

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II. Mobile TV solution

Unmatched competitive advantage in terms of (part II):

Experience in working with the mobile carriers: the most rapid rollout starting

from the installation of the servers and launching the service: 10 days;

Our company traditionally has great experience in developing IPTV services

- the entire platform being developed internally. The service is being used by

9.5 million users across 5 continents;

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II. Mobile TV solution

Key Stats:

Over 80,000 downloads of the PBX TV app. from Google Play

(Android);

Available bitrates:

256 kbps – available in all PBX TV networks (incl. Romania);

Pakistan: bundled service – 28 kbps for GPRS, 64 kbps for

EDGE networks and 256 kbps for Wi-Fi access;

Bitrate can range between 28 kbps and 1.5 mbps;

64, 128, 256 and 512 kbps available with Cosmote’s Dolce TV

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III. IPTV solution

PBX Telecom’s IPTV solution is an enabler for the following

services:

Live TV (higher quality with less bandwidth – keeps operators’

investments to a minimum while offering triple-play services);

7 days re-runs – available for all TV channels (content stored on

server side);

Video on Demand;

Remote access to user generated content (from STBs or phones);

Deployable over HSDPA networks;

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III. IPTV solution

IPTV services are available on the following platforms: SD and HD PBX Telecom proprietary set-top-boxes; All computer operating systems (Microsoft, Linux, Apple) – reachable

using both dedicated client applications and browsers; Car Computers (Carputers) – using 3G dongles;

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III. IPTV solution

General Architecture:

Content Source: TV content (SD, HD) from satellite, content from PBX network, new niche TV content developed by content providers etc

Publishing Point: Proprietary technology (CDN) that brings economies of scale in terms of consumed bandwidth, response time, content delivery (incl. foreign) and ultimately money

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III. IPTV solution

Key Stats:

270,000 registered users in Romania where PBX Telecom provides the service directly to end-users;

6 niche TV stations exclusively available in our network;

70,000 foreign users through PBX Telecom’s local partnerships;

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V. Conclusions

Using PBX Telecom’s solutions, one accomplishes:

Savings (Capex/Opex) by Efficient usage of resources (bandwidth,

already paid TV content) while increasing customer satisfaction;

More Diversification of VAS portfolio with the best cost vs. benefit ratio;

Attain Strategic Differentiation from the competition by using an

innovation that is hard to replicate both Technically and Financially;

Recoup the initial investment in a Quarter;

Tap into the competition’s user-base by adopting an out-of-the-box

thinking;

PBX Telecom - the SMART choice

(More quality – Less Costs – More Profit Margin – Less headaches)

[email protected]


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