ReMix Keynote (Vienna, Austria)

See the light

October 1, 2009Vienna

Life Through the Eyes of aDesigner, Developer, and Architect

Simon Guesthttp://simonguest.com

{Welcome}

SEE THE LIGHTA Story About Hats

• Asked to “Wear Many Hats” in my Career• Infrastructure

• Network

• Security

• Developer

• Architect

• Consultant

• …


• Project and Organization Size• Smaller tend to have multiple hats

• Larger tend to have single responsibilities

• How about Austria?• 28,000 small and medium organizations in ICT*

* Source: ITB Europe (http://www.itbeurope.org/86.html)


• One of Three “Hats”• Designer

• Developer

• Architect

• Audience Poll


• Roles Coming Closer Together• Technology and Tools

• Economic Climate

• Race to Market

SEE THE LIGHTGoal of this Talk

• Development Lifecycle• Designer, Developer, and Architect

• Investments in Each Area• Current and new products

• Set the Scene for Today• Introduce the breakout sessions

SEE THE LIGHTGoal of this Talk

• A “Vision from the CIO”• A new customer management system in the cloud

• The Designer, Developer, and Architect• What role is each going to play?

• What does each role care about the most?

• What technology exists to help each role?

SEE THE LIGHTThe Role of the Designer

• What Does a Designer Care About?• Being part of the team, and the development process

• Having a set of tools specific to their skill set, without

exclusively relying on a developer

• Being able to design and prototype conceptual ideas


• We Don’t Do Enough Prototyping!• Static presentations, shown to management

• Few re-usable design assets

• Often very different to what gets delivered


• High Fidelity Prototype

– Great for board reviews

– Looks close to finished

product

• But…

– User’s won’t give you

much feedback


• Low Fidelity Prototype

– Great for user feedback

– Users feel much more

comfortable in sharing

ideas

• But…

– Handing this off to

developers is likely to

cause communication

issues


• What If…?

– Emulate a low fidelity style…

– Collect user feedback…

– And make transition to developers a breeze…

SEE THE LIGHT

Demo: SketchFlow


• The Expression Family

– Blend: RIA design for WPF and Silverlight

– Web: Standards based web design and editing

– Encoder: Video workflow encoder

– Design: Vector graphics design for blend and web


• Today’s Sessions

– SketchFlow (From Concept to Production)

• Arturo Toledo, 10:45 in the Web Design and UX Track

– Discovering Expression Blend 3

• Arturo Toledo, 14:00 in the Web Design and UX Track

– Expression Blend 3 for Developers

• Adam Kinney, 14:00 in the Web Developer Track

– Surface and NUI

• August de los Reyes, 12:45 in the Web Design and UX Track

– Future of UX

• August de los Reyes, 15:30 in the Web Design and UX Track

SEE THE LIGHTThe Role of the Developer

• What Does a Developer Care About?• Working with the designer, having equal ownership

• Using the full potential of the technology

• Being as productive as possible, and not having to write/re-

write plumbing code


• Plumbing Code Today

Database

Model

Web Tier

Application

Presentation


• Plumbing Code Today

Database

Model

Application

Web Tier

Presentation

“Plumbing”

“Plumbing”

Proxy Generation

Data Validation

Authentication


• What If…?

– Remove this effort for Rich Internet Applications…

– Handle proxy generation, data validation,

authentication…

– Integrate with the tools developers use today…

SEE THE LIGHT

Demo: .NET RIA Services


• New Silverlight 3.0 Features

• Support for High Quality Audio and Video, including H.264

• Improved Fundamentals, including Perspective 3D

• Out of Browser experience, for both PC and Mac



– What’s new in Silverlight 3.0

• 10:45 – 11:45, Brad Abrams in the Web Developer Track

– Building Amazing Business Centric Applications

• 12:45 – 13:45, Brad Abrams in the Web Developer Track

– ASP.NET MVC

• 15:30 – 16:30, Mario Szpuszta in the Web Developer Track

SEE THE LIGHTThe Role of the Architect

• What Does an Architect Care About?• Being connected with business needs

• Working with designers and developers, without being in an

ivory tower

• Staying ahead of the technology curve


• Moving Applications and Data to the Cloud

• At MIX 2008 we announced SSDS

– SQL Server Data Services

• Highly scalable, using key/value pairs, abstracted underlying

scalable SQL Server implementation

• …but it’s not what people wanted!


• “This is how we access data on premises…”

SQL ServerClient

TDS (Tabular Data Stream)Data


• “…this is what I want to do in the cloud!”

SQL ServerClient

TDS (Tabular Data Stream)Data

SEE THE LIGHT

Demo: SQL Azure


• Cloud Offers Different Types of Services• “Custom” applications and services

• “Finished” applications and services



– Developing with Bing Maps for Enterprise

• 10:45 – 11:45, Johannes Kebeck in the Bing Maps Track

– Partner Showcases

• 12:45 – 13:45 and 15:30 – 16:30 in the Bing Maps Track

SEE THE LIGHTWhat Did We See?

• Designer

– Building a Conceptual Design using Expression

Blend/SketchFlow

• Developer

– Being more productive using .NET RIA Services

• Architect

– Moving data to the cloud using SQL Azure

• All Roles Working Together

– Delivering to the CIO in less than 60 minutes!


• Microsoft WebsiteSpark

– Professional Web Developers and Designers

• Software

• Hosting offer

• Support and training

• Visibility

– More info

• Today @ Microsoft booth

• www.microsoft.com/austria/websitespark

• [email protected]

http://www.microsoft.com/austria/websitespark

mailto:[email protected]


• Takeaways

– Ask yourself, “What hat am I wearing?”

– Learn how new wave of technology can help each role

– Enjoy the rest of the day!

SEE THE LIGHT

[email protected]

http://simonguest.com

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should

not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.