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Page 1: Red bull (mayuri)

Red bullMayuriSrivastavaJCASCKanpur

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Introduction

A well known leading energydrink and beverages brand

in the market with its positivecustomer based brand equity.

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“So How does Red bull become a leading brand in this competitive market?”

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Red bull skillfully

connected with youtharound the globe and did it

differently than anyone else.

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“How is Red bull differentiable

from the other brands?”

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Red bull designed slender

shaped cans in silver and blue

colour .

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Red bull

cans

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Unique style and size

The content on

Red bull cans was

different from

traditional soft drinks.

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“How Red bull communicated

with its customer”

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Red bull developed an

integrated marketing

communication plan to reach its target audience

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1.

Advertisements

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Red Bull jumped into an

advertisement slogan

which was "it gives

you wings“

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2.Events

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Red bull Rampage

Red bull flugtag

Red bull Crashed ice

Red bull Snow thrill

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3. Sports team

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“Red bull paid more focus on

athletes as they need an

energy drink the most”

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4. Endorsement

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”Red Bull added celebrity

endorsements and

mainstream sport athletes to

its roster of endorsements”

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Red bull

did it so

well.

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Recap• How does Red bull become a leading brand

in this competitive market?

• How is Red bull differentiable from other brands?

• How Red bull communicated with its customer so well?

Page 21: Red bull (mayuri)