RainKing Eloqua Connector

RainKing Software, Inc. 2013

Eloqua

Connector Overview

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RainKing Fuels Marketing Automation


Gold-Standard Service

Analytics / Targeting

Actionable Intelligence

Marketing Ecosystem

411

Get Help Anytime.

Customers rave about

quality & responsiveness

Understand context to

target more precisely &

make dialog relevant

Fit RainKing into your

ecosystem & measure

value

Find current verified

names, titles, emails,

phone numbers

Use the intelligence by

applying predictive

analytics software to score

your best prospects

RainKing and the Marketing Ecosystem


CRM

Other Lead Generation

Events Purchased

Lists Web site

Marketing

Automation

How RainKing Integrates a Demand Generation Program

Data

synch

Inside / Telesales

Field sales

Smarter Targeting

Demand Generation

Marketing Operations


Connector Benefits

Accurate Data Means More

Conversions: 95% accurate contact data

ensures your messages get through, so you can get

higher conversions on every campaign.

One-Click Integration: Users move data

from RainKing to their automation system with one-

click.

Analytics: Improve lead scoring by using

RainKing’s Prediction Engine to augment your

scores.

Smarter Message Routing: Use

RainKing’s Prediction Engine rankings (e.g. Top

1% for Firewalls) to tell Marketo what message

to send to which person. Get the right message

to the right buyers at the right time.

New Leads: Add net new decision makers

likely to be interested in your products.

Easy Setup & Administration: Be

live in minutes. You choose how to map data and

set de-dupe/update policies. Setup in 30 minutes

or less.

Up-to-date

contact

information

(so your

emails get

delivered)

Who’s likely to

buy which

products (so you

know what

message to send)


Explicit = Who They Are

(Profile Fit of Customer)

Typically: Title, Industry,

Company Size – limited

data

Implicit = What They’ve Done

(Level of Interest or Engagement)

Typically emails opened, web

pages visited, maybe

events/meetings from CRM

A 1

Allows you to know

what products and

what messages to

pitch to each prospect

in your automated

nurturing campaign

With RainKing: Use

Cross-Sell Rankings to

augment your Explicit

Score. Contains

demographics PLUS pain,

spending, projects,

technologies used

Problem: You don’t know much about your prospects until they engage.

Even then, you know what they looked at (Explicit), not who they are (Implicit)

What is their role? Are they decision makers? Where are they spending? What projects do they have?

What other technologies do they use? What are they likely to buy? Where do they fit in the organization?

Using RainKing to Help Lead Scoring


Once set up, you can easily incorporate RainKing’s Prediction

Engine rankings into your Automation workflow and lead scoring

models.

This gives you near limitless options to enhance how you

segment and prioritize who you talk to, whether your strategy is

small net fishing or broader marketing initiatives.

Using RainKing to Help Lead Scoring (cont.)


1. Marketing automation tools are simply engines and they cannot perform

without fuel - RainKing

2. By fueling your Automation investment with RainKing we will help you

achieve a significantly higher ROI

3. Predictive Analytics allows you to get the right message to the right

buyers at the right company. Avoid spray and pray and increase lead to

sales conversion rates

4. RainKing guarantees 95% accuracy. Accurate data ensures delivery and

increases campaign success

5. Make lead scoring and campaign logic smarter. Your score logic will

include incredibly valuable “Explicit” data

Summary

Targeting the right people dramatically increases your

conversion rates. Only RainKing has the predictive

analytics/deep intelligence to accomplish this.

RainKing Eloqua Connector

Technology

RainKing Eloqua Connector