Social…….Media and Networking
Know me, Like me, Follow MePenny Power
Founder Ecademy
Change is all around…
Our needs remain the same
Security Trust Belonging Health and well being Self esteem and status
Maslow's hierarchy of needs
Feel the difference
New World Old World
Children are leading the way
A 16 year old view…
“I have Facebook set up to send all my notifications, (friends requests etc) to my Blackberry so I can check them all the time”.
A 16 year old view…
“Sometimes at college if we’re discussing someone I don’t know we search them on Facebook on my phone”.
A 16 year old view…
“People use Facebook to sell stuff and advertise events all the time. I sold my old iPod in January over Facebook by just putting it in my Facebook status
“Hannah Power says does anyone want to buy an 80gb iPod video white?”
A 16 year old view…
“I have a group of eight friends from my old school, we have a thread on Facebook which we have had for a year now which we use to update each other and give each other help with different things, it is basically a really long email but it’s a really good way of keeping connected”.
Philosophy of Social Media and Social
Networking
21st century business
Collaborative projects
Personal Responsibility
Supplier Workforce“Entrepreneur
society”Personal valuesContributionAudience not
prospectsLong Tail, Fremium
Humanity Networks
What is your contribution?
What can you share with others?
Who can you share with others?
What can you teach?What is your
knowledge?Who do you care about?What is your
contribution?
Begin each day on purpose..
Share knowledge- Be visible
Share people- Be liked
Collect knowledge- Be knowledgeable
Share people- Be Connected
KNOW ME(mile wide)
LIKE ME(mile deep)
FOLLOW ME(deep and wide)
Strangers
Friends
CUSTOMERS
Tools(Marketing)
Community(Reputation)
Intention (Relevance)
Seth Godin – Permission Marketing Ecademy – Social Network DNA
Sharing KnowledgeBlogs, comments, links
Sharing people -Conversation
Shared knowledge and people-
Social Media and Social Networking – the process
Leave your footprint…
“Let Go”