PDD PRESENTATION
By: Geneelen S. Cruz
DESIGN TALK BY: COLVIN ENGLISH
COLVIN ENGLISH CO-FOUNDER/VICE-PRESIDENT AT BYHAND CONSULTING
• Colvin serves as the National Sales Manager for several American handmade companies.
• Director of Craft Marketing for George Little Mgt., a leading US trade show mgt. company.
• Co-founded Melange, a successful import / wholesale company offering handmade products from artisans worldwide.
• Colvin has been marketing handmade products since he was 12.
• His early career started with his family's woodcarving business where he developed his entrepreneurial spirit and understanding of all facets of running a business.
GLOBAL OPPORTUNITIES&
HANDMADE PRODUCTS
LETS DEFINE
Handmade Products
– Products crafted by hand instead of machines.
– It uses human ingenuity.
Artisan
– A skilled craft worker who creates things by hand
that functional or decorative.
THE TREND
“Retails and fashion experts say consumers look for a
way to express individuality.”
CONTENT & COMMERCE
“Consumers want to be engaged.”
MOBILITY OF INFORMATION
“Consumers want to have access to information about
their purchase.”
TRANSPARENCY
“Consumers wants to be well informed about the products
because they want to understand the companies business ethics.”
SOCIAL IMPACT
“Is now the driving demand for
consumers to patronize the
products.”
IMPACT
“Impact on people & on planet”
PHOTOS OF
EVENT
NEO TEXTILE PHILIPPINES
GILLETTE INTERNATIONAL
PLV TRADING
RANDOM PHOTOS
RANDOM PHOTOS
RANDOM PHOTOS
REFERENCES:
• http://byhandconsulting.com/our-team
• http://style-files.com/images/touch500x401.jpg
• http://en.wikipedia.org/wiki/Artisan
• http://yourstory.com//wp-content/uploads/2012/03/Jute-Products.jpg
• http://4.bp.blogspot.com/_U4cm19Pr9jE/TN0MmbN70FI/AAAAAAAAAVY/QDMREurOrmo/s1600/earth.jpg
• http://www.brandterminus.com/ww2/cms/wp-content/uploads/2014/06/Najm-Promotion1.jpg
• http://www.castleford.com.au/wp-content/uploads/2014/07/shutterstock_161299643.jpg
• www.greenflagcredit.com
