Over The Top Video
Shanghai, 2010
Manage or monetize
IPTV Competence CentreTelefonica
0
0
Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A.Título de la ponencia / Otros datos de interés / 26-01-2010IPTV Competence CentreTelefonica
Internet Internet Internet Internet ForecastsForecastsForecastsForecasts
33% 40% 57%
91%Internet Video
Video
IPTV Competence CentreTelefonica
1
2009 2010 2014
Consumer Traffic
Video: Video: Video: Video: mainmainmainmain driver Internet driver Internet driver Internet driver Internet growthgrowthgrowthgrowth
IPTV Competence CentreTelefonica
2
New Home New Home New Home New Home environmentenvironmentenvironmentenvironment forforforfor video video video video consumptionconsumptionconsumptionconsumption
BB STB Game consoleBlu-ray/BB STB “hybrid” Traditional Set Top Boxes: BB STB Open
TV set Internet-enabled
Es: Sony Bravia, Philips Net TVTV set DTT
Embedded
OTT TV
BOXES
IPTV Competence CentreTelefonica
3
BB STB
Apple TV
Game console
Es: xBos 360,
PS3
Blu-ray/
DVD
Broadcast:
Satellite, Cable
BroadBand
Network
Internet IP
(Unmanaged)
BB STB “hybrid”
(DTT, Sat, Cable, IP)
Es: Tivo,
CuboVision
Traditional Set Top Boxes:
Cable, Sat, DTT ,
hybrid,IPTV
BB STB Open
Es: Roku
TELCO IPTV
IP
(Managed)
�The traditional Pay Tv Set Top Box is only one of the
many ways consumers can access rich video content
on the sofa screen . A whole new set of devices are
aimed at allowing Online Video consumption on TVs
through the Broadband connection
�“Over The Top TV Boxes”
�Internet Enabled Tv SetsSource: Telco 2.0
Internet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolution
First IPTV DSL Deployments
2002
IPTV Competence CentreTelefonica
4
256Kbps HSI averagespeed
•In the past an IPTV offer implied a limited coverage and specific deployments
•Actual average HSI and CPE evolution allow a different and complementary approach