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Page 1: Mtw for jyu_may_2013

Case: Mini treasures wiki and how to get site visitors with help of social mediaSocial media seminar, 21 May 2013

Johanna Janhonen http://minitreasures.pbworks.com

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Introductions: Johanna Janhonen,SMAT &Mini treasures wiki

Statistics from MTW

What's next?

Agenda{

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2000 M.Sc from Statistics / UTA2011-2012 Researcher at SOITA project / TTY

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I started a LinkedIn group for Finnish Social media researchers in 2011: SMAT – Sosiaalinen Media Akateemisessa Tutkimuksessa. Now we have 200 members.

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Yahoo! Groups

2000

2005

2005

Geocitiespage

20032001

My dollhouse hobby was connectedto Internet from the very beginning

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I worked for Nokia 1998-2009. In 2006 I started to bring social media tools for our internal R&D, starting fromwikis.

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I wanted to try how wikis would work fordollhouse hobby. Nukkekotiwiki was started in 2006.

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In 2009 I realised there were still no wiki about dollhouse hobby in English. Mini treasures wiki was born in April 2009.

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Mini treasures wiki is the biggest wiki (or site) in the world about dollhouse miniatures hobby with 1200+ pages.

Last year we had 110.000 unique visitors from 171 countries.

54% of them are from United States.

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As social media specialist I am using Mini treasures wiki as my learning platform where I can test e.g. new social media services and play with the community.

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The all time top 10 traffic sources (Nov 2009-May 2013)

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The top 10 traffic sources in 2012 (and the change % from 2011)

1. google/organic 104 291 (112%)2. (direct) 19 149 (94%)3. yahoo/organic 5 220 (10%)4. google.com/referral 4 767 (152%)5. bing/organic4 209 (11 %)6. aol/organic 2 481 (58 %)7. pinterest.com/referral 2 433 (7056 %)8. flickr.com/referral 2 050 (-51%)9. twitterfeed/facebook 1 607 (57%)10. ask /organic 1 404 (96%)

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Our biggest external community is in Facebook

with over 1100 page likers.

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Jan 2012

702Jan 2012

Typical fan is a lady between

35 and 54 (53,4%).

988Feb 2013

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The biggest countriesare USA (257), Finland (138),

UK (88), Spain (82), Italy (31),Denmark (30) and Canada (25)

representing 66% of all fans.

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In one year the amount of our 450 Flickr

group members has grown from 450 to 500.

The members postedabout 3000 photos during

the year(total 9700 photos).

All rights reserved by Dan Anderson.

The most popular photo in our group.

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Mini treasures started using Pinterest in 2012.

It now has 20 boards and 157 followers. The biggest

board has 970 pins and 711 followers

(in March 2013).

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We have also 556 (last year 420) followers in Twitter, 146 (115) members

in Blogger and 11 (10) subscibers in YouTube.

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In 2011 Google fell in love with us bringing 3 times more visitors than in 2010 and the

trend continued: in 2012 Google brought us 112%more traffic than in 2011.

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Anything to ask now?

Are YOU interested in using the MTW data for a research?

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http://minitreasures.pbworks.com

Welcome to visitMini treasures wiki


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