microdata&findabilityμ
we want to help the nice people to complete their tasks
basic premise:
Tip-top &‘T’ for tremendous
insertion
decepticonexception contraption
secretion
eruptionreceptioninception
micro-data
in action
Findability:A. The quality of being locatable or navigableB. The degree to which a particular object is easy to dis-cover or locateC. The degree to which a system or environment supports navigation and retrieval— Peter Morville
microdataMicrodata enables scoped name/value pairsfor custom vocabularies
schema.org through fiat not community
<div itemscope itemtype=”http://schema.org/Person”> <img src=”janedoe.jpg” itemprop=”image” /> <span itemprop=”jobTitle”>Professor </span> <span itemprop=”name”>Jane Doe</span></div>
Professor Jane Doe
marking it up
examplesmovies
concerts
recipes
people
products
music
apps
...
resources
testing for google:http://www.google.com/webmasters/tools/richsnippets
resources
bookmarklet:http://krofdrakula.github.com/microdata-tool/
• questions• disagree• discuss
