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LONDON OLYMPICS 2012

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Tourism and the 2012 Games

The 2012 Games park near Stratford is attracting new tourists to the area. The upgraded Greenway cycle and walking path provides an ideal viewing point for the park while the site remains closed to the public.In 2011, a new initiative to bring tourists and visitors into the area will involve a public waterbus "hop-on hop-off" route, from Limehouse Basin to waterways near the Olympic Park.

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ENVIRONMENTAL POLICY

The Olympic Park will incorporate 45 hectares of wildlife habitat, with a total of 525 bird boxes, and 150 bat boxes. Local waterways and riverbanks are to be enhanced as part of the process.Renewable energy will also feature at the Olympics. It was originally planned to provide 20% of the energy for the Olympic Park and Village from renewable technologies; however, this may now be as little as 9%.[ Proposals to meet the original target included large-scale on-site wind turbines and hydroelectric generators in the River Thames. However, these plans were scrapped for safety reasons. The focus has since moved to installing solar panels on some buildings, and providing the opportunity to recover energy from waste.Food packaging at the Olympics will be made from compostable materials – like starch and cellulose-based bioplastics – where it cannot be re-used or re-cycled. This will include fast food wrappers, sandwich boxes and drink cartons. After they have been used many of these materials will be suitable for anaerobic digestion (AD), allowing them to be made into renewable energy.

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UNDER SUPERVISION:-MR.GAGAN DEEP SINGH MARWADELHI PUBLIC SCHOOLJAIPUR(INDIA)

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COUNTDOWNDuring the closing ceremony of the 2008 Olympics, the Olympic Flag was formally handed over from the Mayor of Beijing to the Mayor of London. This was followed by a section highlighting London,[107] One month later, the Olympic and Paralympic flags were raised outside the London City HallCountdown clock inTrafalgar Square.A countdown clock in Trafalgar Square was unveiled, 500 days before the games. The same location hosted one of a number of events to mark a year before the games.

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SPORTSThe 2012 Summer Olympic programme features 26 sports and a total of 39 disciplines. The 2012 Paralympic Games programme has 20 sports and 21 disciplines. For the first time, women's boxing is included in the programme, with 40 athletes competing in five different weight classes. There is a special dispensation to allow the various shooting events to go ahead, which would otherwise be illegal under U.K. gun law.London's bid featured 28 sports, in line with other recent Summer Olympics, but the IOC voted to drop baseball and softball from the 2012 Games two days after it selected London as the host city. The IOC reinforced its decision to drop both sports during the 2006 Winter Olympics after they lost votes for reconsideration and were scheduled for the last time at Beijing in 2008. Following the decision to drop the two sports, the IOC held a vote on whether or not to replace them. The sports considered were karate, squash, golf, roller sports andrugby sevens. Karate and squash were the two final nominees, but neither received enough votes to reach the required two-thirds majority. The IOC has given the approval for the addition of golf and rugby sevens for the 2016 games.Even though formal demonstration sports were eliminated following the 1992 Summer Olympics,] special tournaments for non-Olympic sports can be run during the games, such as the Wushu tournament at the 2008 Summer Olympics. There have been campaigns to runTwenty20 cricket, and Netballtournaments parallel with the 2012 games, but neither campaign was successful.

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BROADCASTINGThe International Broadcast Centre in June 2011The London 2012 Olympic Games will be the tenth Olympic Games (counting both Summer and Winter Games) where Panasonic's digital technologies will be used as the official recording format, dating since the Barcelona 1992 Olympic Games. The official international video will be produced and distributed from the International Broadcast Centre (IBC) in London Olympic Park, in 1080/50i High-Definition (HD) format.[190] Panasonic announced that DVCPRO HD will be the official recording format for capturing the Games. Olympic Broadcasting Services London (OBSL), the Host Broadcaster, will use P2 HD series equipment to support the broadcast of the competition. The cameras that will be used are the AG-HPX250, the company’s first P2 HD handheld camcorder with AVC-Intra recording and two new AVCCAM HD handheld camcorders, the AG-AC160 and AG-AC130, with Full HD imagers and a new, wider 21X HD zoom lens.According to the IOC's claim to providing over-the-air television coverage to as broad a worldwide audience as possible, London 2012 is scheduled to be broadcast by a number of regional broadcasters. The British Broadcasting Corporation (BBC) is the home broadcaster for the Olympics and Channel the home broadcaster for the Paralympics. The BBC aims to broadcast by various channels all 5,000 hours of the Olympic Games.Much of the actual broadcasting is originated by the Olympic Broadcasting Services (OBS). The United States television rights currently owned by NBC account for over half the rights revenue for the IOC.Many television broadcasters granted rights to the games have bureaux and studios in London, but since at least the 1988 Olympic Winter Games in Calgary, rights-holder operations are hosted in the dedicated International Broadcast Centre (IBC). London's IBC is planned to be inside the security cordon of the Olympic Park.

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CULTURAL OLYMPAID

The Olympic Charter, the set of rules and guidelines for the organization of the Olympic Games and for governing the Olympic Movement, states that"The OCOG shall organise a programme of cultural events which must cover at least the entire period during which the Olympic Village is open."The Cultural Olympiad comprises many programs with over 500 events spread over four years over the whole of the United Kingdom, and culminating in the London 2012 Festival.

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BIDDING PROCESSBy the bid submission deadline of 15 July 2003, nine cities had submitted bids to host the 2012 Olympics. These cities were Havana, Istanbul, Leipzig, London, Madrid, Moscow, New York City,Paris and Rio de Janeiro.On 18 May 2004, the International Olympic Committee (IOC), as a result of a scored technical evaluation, reduced the number of cities to five: London, Madrid, Moscow, New York, and Paris.All five cities submitted their candidate file by 19 November 2004, and were visited by the IOC inspection team during February and March 2005. The Paris bid suffered two setbacks during the IOC inspection visit: a number of strikes and demonstrations coinciding with the visits and a report coming out that one of the key members of the Paris bid team would face charges over alleged corrupt party political finances.

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MEDALSFirst glimpse of the medals in Trafalgar Square.A total of around 4,700 medals for the Olympic and Paralympic Games are produced by theRoyal Mint. The medal, designed by David Watkins, weighs 375–400g and is 7mm thick, with the sport and discipline engraved on the rim. Following recent tradition, the front of the medal features Nike, the Greek goddess of victory, stepping from Parthenon. The reverse side features has the Games logo, the River Thames, and a series of lines symbolising the energy of the athletes.

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INTRODUCTIONThe 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, will take place in London, England, United Kingdom from 27 July to 12 August 2012.Following a bid headed by former Olympic champion Sebastian Coe, London was selected as the host city on 6 July 2005 during the 117th IOC Session in Singapore, defeating Moscow, New York City, Madrid and Paris. London will become the first city to officially host the modernOlympic Games three times, having previously done so in 1908 and in 1948.While budgetary considerations for the games have generated some criticism, they have also been welcomed by others as having prompted a redevelopment of many of the areas of London in which events are to be held – particularly themed towards sustainability. The main focus of the games will be a new 200 hectare Olympic Park, constructed on an ormer industrial site at Stratford in the east of London.[ The Games also make use of many venues which were already in place before the bid.

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PUBLIC TRANSPORT.

London's public transport was an element of the bid which was scored poorly in the IOC's initial evaluation; however, they felt that if the improvements were delivered in time for the Games then London would cope.Transport for London(TfL) carried out numerous improvements in preparation for 2012, including the expansion of the London Overground’s East LondonLine, upgrades to the Docklands Light Railway and the North London Line, and the introduction of a new "Javelin" high-speed rail service,using the Hitachi Corporation’s "bullet" trains. The platforms at Stratford International station(which are at a height designed for Eurostar trains) will be temporarily raised to accommodate the Javelin trains.According to network rail an additional 4,000 train services will run during the Games, with train operators putting on longer trains during the day.

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FINANCING

The costs of mounting the Games are separate from those for building the venues and infrastructure, and redeveloping the land for the Olympic Park. While the Games are privately funded, the venues and Park costs are met largely by public money.On 15 March 2007, Tessa Jowell announced to the House of Commons a budget of £5.3 billion to cover building the venues and infrastructure for the Games, at the same time announcing the wider regeneration budget for the Lower Lea Valley budget at £1.7 billion.On top of this, she announced various other costs including an overall additional contingency fund of £2.7 billion, security and policing costs of £600 million, VAT of £800 million and elite sport and Paralympic funding of nearly £400 million. According to these figures, the total for the Games and the regeneration of the East London area, is £9.345 billion. Then Mayor Ken Livingstone pledged the Games Organising Committee would make a profit.The costs for staging the Games (£2 billion) are funded from the private sector by a combination of sponsorship, merchandising, ticketing and broadcast rights. This budget is raised and managed by the London 2012 Organising Committee. According to Games organisers, the funding for this budget broadly breaks down as:64% from Central Government;23% from National Lottery13% from the Mayor of London and the London Development Agency.

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VOLUENTEERS.

Unpaid volunteers known as Games Makerswill perform a variety of tasks before and during the Games.A target of 70,000 volunteers was set as early as 2004.When recruitment took place in 2010 over 240,000 applications were received. Sebastian Coe said in February 2012 "Our Games Makers will contribute a total of around eight million volunteer hours during the Games and the Games simply wouldn't happen without them".Uniforms worn by Games Makers were designed by Adidas.

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Venues and infrastructureOlympic Stadium in June 2011The 2012 Olympic and Paralympic Games will use a mixture of new venues, existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and Horse Guards Parade. Some of the new facilities will be reused in their Olympic form, while others will be resized or relocated.The majority of venues have been divided into three zones within Greater London: the Olympic Zone, the River Zone and the Central Zone. In addition to these are those venues that, by necessity, are outside the boundaries of Greater London, such as the Weymouth and Portland National Sailing Academy on the Isle of Portland in Dorset which will host the sailing events, some 125 miles (200 km) southwest of the Olympic Park. The football tournament will be staged at several grounds around the UK. Work began on the Park in December 2006 when a sports hall in Eton Manor was pulled down.The athletes' village in Portland was completed in September 2011.

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MASCOTS

The official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010;[132] this marks the second time (after Vancouver) that both Olympic and Paralympic mascots were unveiled at the same time. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton.[132] They are named Wenlock, after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Mandeville, after Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Gameswere first held.[132] The writer Michael Morpurgo wrote the story concept to the mascots, and an animation was produced;[133] it is intended that this will form part of an ongoing series concerning the mascots in the run-up to the Games in 2012.[132] Two stories have been created about the mascots: Out Of A Rainbow, the story of how Wenlock and Mandeville came to be, andAdventures On A Rainbow, which features the children from Out Of A Rainbow meeting the mascots and trying out many different Olympic and Paralympic sports.[134]


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