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Page 1: Konnect Social - Social Media Monitoring

Monitor Social Media

introducing

Konnect Social

Page 2: Konnect Social - Social Media Monitoring

1. Web Listening

2. Social CRM

3. Social Media Engage + Brand Profile Analytics + Social Media

Competitive Analysis

4. Publishing and Scheduling on Social Media

Konnect Social Key Features

Page 3: Konnect Social - Social Media Monitoring

Listening

Listen, Evaluate and ACT

DON’T MISS A SINGLE CONVERSATION ONLINE

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Konnect Social is a platform that enables organizations to monitor and engage in

conversations across the web.

The Listening tool crawls millions of sites including Mainstream News, Blogs, Forums,

Complaint Forums, Comments, Videos, Twitter, Facebook, Google Plus and other

social media sites to provide results based on the search parameters

The tool provides analytics such as Sentiment, Media Type, Share of Voice etc. with

an easy to use dashboard

With Social CRM the conversations can be classified and assigned to team members.

The Social CRM can be integrated with existing CRM using Konnect Social APIs

Overview

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Easy-to-use Listening tool

Monitor Results based

on Search Parameters

Further filter results

with Advanced Search

Get all you need in

one view

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Reports Dashboard

See how you are faring against the competition

Group multiple brand products as

one Topic and compare them

Detailed Sentiment analysis with

classifications

Identify influencers and most active

users

With actionable insights identify

key trending topics

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Advanced Search (Search within search)

Monitor and better manage conversations using this advanced

search feature

Product managers can focus on their

areas of concerns

Classify, tag or assign multiple

conversations at once

Filter by users to see their past conversations for our search query

Focus on influencers when volumes

are high

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• Monitor and Manage Conversations: Track the spread of your campaign, press

release, or other communications on the web. Respond to Customers in Real Time,

Build contacts with key influencers and communicate with them to obtain more

information.

• Obtain Competitive Intelligence: Keep track of what your competition is up to

• Understand Industry Trends: Follow what’s being said within your industry and

identify needs in your potential market.

• Manage Crisis: Be the first to know when issues are raised. Use intelligence to aid in providing sound and speedy resolution

Use of Konnect Social for different purposes

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Konnect Social Vs Competition (Listening)

1. Coverage: Konnect Social is a preferred tool over many others because of it's coverage. We ensure you do not miss any conversation with Konnect Social. This is because we do not rely on third party tools and have our own crawlers.

2. Speed: With our crawlers we make 48 hits per day per website to ensure that we get web results as fast as possible. This is unlike other tools where you get results probably a day later.

3. Unlimited Mentions: Konnect Social is architected on big data and hence there is no limit to the number of mentions (matching results based on search parameters). This ensures that not only you get all results for your brand but also for the competition and industry as a whole.

4. Ready to use: Konnect Social works like a search engine where it crawls the web (dynamic sites) and caches the results. This ensures that you can start using the tool as soon as you add your search parameters and the results and reports are dynamic if the query is modified.

5. No variable cost: Because of unlimited mentions there is a fixed cost.

Being a late entrant in the market our clients evaluated us against existing tools which they were using earlier.

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Automated Alerts – (Rule Based)

Stay connected even if you are no longer logged on to the system

Based on the volume of conversations set

rules for Alerts

Alerts available on system, email or Konnect

Social mobile app

Get instant alerts if someone Tweets from

your own account

Set automated email alerts to a list of

people during Crisis.

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CRM

Workflow Tools

SOCIAL CRM: AN EVOLVED FORM OF TRADITIONAL CRM

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CRM

Coordinate your team’s interaction with relevant conversations returned by Konnect Social. You can

assign posts for team members to follow up with, and interact with your team as they carry out

their assignments. Create weekly / monthly reports on a click of a button

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CRM Dashboard

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Workflow Tools

Use Workflow tools with Advanced Search to assign task to team members

Monitor overall Turn-Around-Time and also of each team member. Monitor TAT for overall closure

Multiple classification for one conversation. Classification report based on Sentiment.

Add working time, holidays and weekends for accurate calculation of TAT. Use features like Follow-ups and work in progress if more information is required from the online user.

Integrate Konnect Social CRM with your in-house CRM with Konnect Social APIs

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Social Media Engage

All in one tool

SOCIAL MEDIA PROFILE ANALYTICS – BRAND AND COMPETITION

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Social Media Analytics

Twitter Competitive Analysis

FB Competitive Analysis

Youtube Competitive AnalysisGPlus Competitive Analysis

Coming soon

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Org

aniz

e w

ith

Insi

ghts

Cu

sto

m D

ash

bo

ard Easily Create

Custom dashboard

Manage multiple

profiles for Social

Media Analysis

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List of Reports

Facebook Analytics

Admin Posts and

Engagement

Engagement by Post Type

Total Impressions vs Page

Views

New Likes and Unlikes

Page Fans Demographics

People Talking

Demographics

Page Tab Views

Fan Sources

Negative Feedback by Type

People Talking By Country

Twitter Analytics Activity and Engagement Engagement Details Total Account Followers Account Followers Over Time Most Engaged Users Influencers Reach and Impressions Tweets - Top Keywords Mentions - Top Keywords Replies To Who You Retweet Mentions and Your Replies Aggregate Daily Mentions and Replies Aggregate Daily Tweets and Retweets Interface Used Tweet Response Time Distribution Twitter Account Activity By Hour Negative Sentiment Detailed Twitter Followers Report

Facebook Comparison

Total Fans Total Engagement Engagement Over Time Likes Over Time Engagement Details Engagement by Post Type Relative Share Of

Engagement Relative Share Of Fans Posts Over Time

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List of Reports

Twitter Comparison

Total Engagement Followers Over Time Mentions Over Time Retweets Over Time Tweets Over Time Engagement Details Total Followers Most Engaged Users Influencers Reach and Impressions Replies To Interface Used Daily Tweets and Mentions Top Users By Followers Negative Sentiment Klout Score Comparison Changes in Klout

YouTube Comparison Channel Comparison Distribution of Views Avg Views Per Subscriber Avg Views Per Video Channel Comparison: Activity Total Engagement vs Subscribers Engagement Details Channel Comparison: Video Ratings Rating Per Video Most Rated Videos Distribution of Comments Engagement since Video Published Total % increase since Video Published Most Active Commenters

G+ Comparison

Page Activity Over Time Engagement Over Time Engagement Details Circled Totals Page Engagement Engagement on Posts Averages Per Post Engagement by Post Type Post Type Totals Activity Keyword Analysis Page Activites

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Single and Multiple Channel Analysis• Analyze how your brand profiles are performing; track metrics around audience, content, and amplification

• Evaluate your overall social media presence across all your social channels in one place

Competitive Analysis and Benchmarking• Analyze your competitors’ share of audience and engagement

• Look at detailed engagement metrics compared over time with ongoing benchmarking of all key performance metrics

Konnect Social for Social Media Analytics

Influencer and Trend Analysis• Identify the influencers in your network, including reach and top topics

• Analyze how campaigns are engaging your top influencers, and deep insights into the influencers who are mentioning

your brand

Customer Service Effectiveness• Measure the impact of your customer service efforts on Twitter and Facebook.

• Track mentions, response rates, response times, and analyze trends over a single account or all your brand profiles

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Publish

Campaign Management

SOCIAL MEDIA PUBLISHING – SCHEDULE AND POST MESSAGES

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Social Media Publish – Twitter, Facebook and LinkedIn

Schedule messages through the

tool

Currently supports Twitter,

Facebook and LinkedIn

Unlimited profiles can be added.

Advantage over other tools: The

image go as an image and also

in albums. In few other tools the

images go as owly link.

Multiple campaigns can be

created. Campaigns can be

paused whenever required.

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Brands and Agencies using Konnect Social

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Thank You

Konnect with us on [email protected]

+91 9819093980 /+91 9833912953


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