YOU ARE DOWNLOADING DOCUMENT

Please tick the box to continue:

Transcript
  • 7/27/2019 kara sanitizing wipes

    1/66

    DECLARATION

    I hereby declare that the following documented Project Report titled To know the consumer

    behavior about the Kara sanitizing wipes is an authentic work done by me.

    The study was undertaken as a part of the course curriculum of PGDM-Full Time Program of G.

    L. Bajaj Institute of Management and Research.

    Saurabh Mishra

  • 7/27/2019 kara sanitizing wipes

    2/66

    ACKNOWLEDGEMENT

    I owe my gratitude to many people who helped and supported me during the entire Summer

    Training.

    My sincere thanks to Asst. Prof.Abhishek Tyagi, the Guide of the project, for initiating and

    guiding the project with attention and care. He has always been available for me to put me on

    track from time to time to bring the project at its present form.

    My deep sense of gratitude is due to Mr. Divyanker Goel, Regional Sales Manager, Grasim

    Industry Ltd. for allowing me to carry out the Summer Internship and this Project at the

    organization and to be constantly available to me for the period, for guidance. He also helped me

    to see the subject of study in its proper perspective. Thanks and appreciation is also due to the

    officials, employees and respondents ofGrasim Industry Ltd., for their support.

    I also thank my Institution and my faculty members without whom this project would have been

    a distant reality.

    Signature

    (Saurabh Mishra)

    Place: Delhi/NCR

    Date:

  • 7/27/2019 kara sanitizing wipes

    3/66

    TABLE OF CONTENTS

    Declaration2

    Acknowledgement...3

    Table of contents.....4

    Chapter 1: Executive summary.....5

    Chapter 2: Research Methodology....8

    Objective of study..9

    Research design9

    Sample size9

    Scope ofstudy...10

    Sampling technique10

    Data collection.10

    Limitation..11

    Chapter 3: About Aditya Birla..12

    Company profile13

    Globally Aditya Birla is.14

    In India, Aditya Birla is..14

    Vision..14

    Mission15

    Values.15

    Logo15

    Businesses.16

    Major companies17

  • 7/27/2019 kara sanitizing wipes

    4/66

    About Grasim Industries21

    Viscous staple fibre21

    About Birla Cellulose.23

    Birla Cellulose is......25

    The Characteristics.25

    Vision and Values.29

    Chapter 4: About the product31

    Chapter 5: Data Collection...34

    Chapter 6: Findings and their analysis..36

    Chapter 7: Market activities54

    Chapter 6: Findings of the study..56

    Chapter 9: Recommandations..58

    Chapter 10: Bibliography..61

    Chapter 11: Annexer..63

  • 7/27/2019 kara sanitizing wipes

    5/66

    CHAPTER 1

    EXECUTIVE SUMMARY

  • 7/27/2019 kara sanitizing wipes

    6/66

    EXECUTIVE SUMMARY

    In last few years, the growth and development story of India has seen different stages. From the

    time of independence to 1991, the time of liberalization in India and then to the twenty first

    century, the markets have shown tremendous changes. Today consumers have got the power and

    the income to spend on products. Different firms entered in the market and lost but many

    succeeded and make their mark. All the markets starts with nascent stage and later grow to its

    maturity, same with the wipes market which is in its nascent stage in India now but the potential

    is high if explored.

    A project means a task assigned by the company. My project topic is To know the consumer

    behavior about kara sanitizing wipes. in GRASIM INDUSTRIES & BIRLA CELLULOSE,

    Aditya Birla Group.

    The objective of my research was to identify that what customer wants and to know what we

    provide to customer and how to maximize the sale. Also give recommendations for the same.

    Chinese wipes have entered in the Indian market few years back but within a few years it has got

    itself in a good position. We need to look at the various possible factors which lead to this

    situation and to formulate a strategy for KARA to handle them conveniently.

    I have tried to ask as much questions from the customers as possible and as personally as

    possible. I have selected the customers for the questionnaires at random which also resulted into

    generating the awareness of the brand.

    I took Sarojini and Khan Market as sample area in my later stage of training; I was assigned tounderstand the operations of the company by visiting almost all markets in South Delhi. For the

    purpose, I visited more than 100 shops and took orders from retailers of the company and was

    also responsible in placing the product onto new stores by convincing the retailers to keep the

    product.

  • 7/27/2019 kara sanitizing wipes

    7/66

    Without collection of statistical data and its analysis any project is incomplete, thus, I surveyed

    312 respondents by way of questionnaire and collected some secondary data from internet to

    understand and analyze the exact situation of the market. Analysis part has been done through

    interviews and surveys with the people visiting the retail stores in both markets.

    Result showed that the concept of using wet sanitizing wipe is new. Middle class and high class

    people can be targeted and educated about this new concept through extensive promotional

    activities. One of the finding was that people consider wet wipes as an extravagant article rather

    than essential product which is positioned by the company and do not want to spend a lot on such

    a product.

  • 7/27/2019 kara sanitizing wipes

    8/66

    CHAPTER 2

    RESEARCH METHODOLOGY

  • 7/27/2019 kara sanitizing wipes

    9/66

    Objective of the study:

    To study, the consumer behavior about the Kara Sanitizing wipes.

    Research Design:

    Research methodology is the arrangement of condition for collection and analysis of data in a

    manner that aims to combine the relevance to the research purpose with economy in procedure.

    Research is conceptual structure within which research is conducted. It is way to systematically

    study and solve the research problems.

    The research can be viewed from the following parameters:

    a) The research is exploratory in nature. Explorative studies valuable means of finding out

    what is happening to seek new insights to ask questions and to access phenomenon in a

    new light. It also involves formulation of hypothesis.

    The study involves finding out present data of demand for sanitizing wipes and

    prospective buyers and consumers of the sanitizing wipes.

    b) The research is also descriptive in nature. Descriptive study is an extension of

    exploratory study. Research was done to find out Market feasibility of Kara sanitizing

    wipes, so that we can make strategies to establish our products in the market in a better

    way, providing more awareness and place the product properly as well as promote the

    brand and emerge as a competition in the market.

    Sample Size:

    The data was collected through the questionnaires, getting them filled from the customers. The

    sample size for the study taken is.

  • 7/27/2019 kara sanitizing wipes

    10/66

    Scope of study:

    The data collected gives the clear picture of the product in the markets of South Delhi, under

    study in this research, and gives the company an indication about whether it is feasible to move

    on with the persisting movements and marketing strategies, and if no, then how to go about it

    and make it worthwhile for the brand as well as the company. And conclude on what should be

    the most favored deal.

    Sampling Technique:

    A closed end questionnaire was constructed for the survey. A set of questions was presented

    to respondents for their answers.

    Data Collection:

    Primary Data:

    The first hand information bearing on any research is the one which has been collected by the

    researcher. The data here is collected through:

    A structured questionnaire

    Secondary Data:

    The data which has already been collected, complied and presented earlier by any agency

    may be used for purpose of investigation. The data collected through:

    Various publications in form of annual reports, various papers and journals

    published from time to time.

    Through internet and Books

  • 7/27/2019 kara sanitizing wipes

    11/66

    Limitations of the study:

    Research is based on the collection of data from both primary and secondary sources but

    the secondary data is taken only for the purpose of Industry profile and Company

    profile.

    There may be a possibility of biasness on the part of some respondents, but care has been

    taken to make this report unbiased.

    Some respondents might not give the correct information due to their lack of interest and

    shortage of time.

    All the information, which is taken, is biased on primary and secondary data that has its

    own limitations. Location constraint i.e. I have done this project while being at Sarojini Nagar Market,

    Khan Market.

  • 7/27/2019 kara sanitizing wipes

    12/66

    CHAPTER 3

    ABOUT ADITYA BIRLA

  • 7/27/2019 kara sanitizing wipes

    13/66

    Company Profile:

    The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai,

    Maharashtra, India. It operates in 33 countries with more than 133,000 employees worldwide.

    The group interests in sectors such as viscose staple fibre, metals, cement (largest in India),

    viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial

    services, telecom (third largest in India), BPO and IT services.

    The Aditya Birla group is a diversified conglomerate with a total revenue of approximately

    US$40 billion in year 2012. The group was founded by Seth Shiv Narayan Birla. With a gross

    revenue of USD 40 Billion (in 2012) it is the third largest Indian conglomerate behind Tata

    Group with revenue of nearly USD 100 Billion and RIL with revenue of USD 67 Billion.

    Over 60 per cent of its revenues flow from its operations across the world.The Group operates in

    33 countries - India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland,

    Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai,

    Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.

    http://en.wikipedia.org/w/index.php?title=Seth_Shiv_Narayan_Birla&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/w/index.php?title=Seth_Shiv_Narayan_Birla&action=edit&redlink=1
  • 7/27/2019 kara sanitizing wipes

    14/66

  • 7/27/2019 kara sanitizing wipes

    15/66

    MISSION

    To deliver superior value to our customers, shareholders, employees and society at large. .

    VALUES

    Integrity

    Commitment

    Passion

    Seamlessness

    Speed

    LOGO

    The logo is the symbolic reflection of these traits. It is the cornerstone of our corporate identity.

    It helps us leverage the unique Aditya Birla brand and endows us with a distinctive visual image.

    Depicted in vibrant, earthy colures, it is very arresting and shows the sun rising over two circles.

    An inner circle symbolizing the internal universe of the Aditya Birla Group, an outer circle

  • 7/27/2019 kara sanitizing wipes

    16/66

    symbolizing the external universe, and a dynamic meeting of rays converging and diverging

    between the two.

    Through its wide usage, we create a consistent, impact-oriented Group image. This undoubtedly

    enhances our profile among our internal and external stakeholders.

    Our corporate logo thus serves as an umbrella for our Group. It signals the common values and

    beliefs that guide our behavior in all our entrepreneurial activities. It embeds a sense of pride,

    unity and belonging in all of our 130,000 colleagues spanning 25 countries and 30 nationalities

    across the globe. Our logo is our best calling card that opens the gateway to the world.

    Businesses

    Aditya Birla is organized into various subsidiaries that operate across different sectors. Among

    these are viscose staple fibre, non-ferrous metals, cement, viscose filament yarn, branded

    apparel, carbon black, chemicals, Modern retail(under the 'More.' brand of Supermarkets, and

    also under the Trinethra, and Fabmall brands until recently), fertilizers, sponge iron, insulators,

    financial services, telecom, BPO and IT services. The Group consists of four main companies,

    which operate in various industry sectors through subsidiaries, joint ventures etc. These are

    Hindalco, Grasim, Aditya Birla Nuvo, and UltraTech Cement.

    Non Ferrous Metals

    The groups non-ferrous metals are under Hindalco. It is a dominant player in aluminum and

    copper. Its manufacturing locations are primarily in India, and it owns mines in Australia. On

    February 11, 2007, the company entered into an agreement to acquire the Canadian company

    Novelis for US$6 billion, making the combined entity the world's largest rolled-aluminium

    producer. On May 15, 2007, the acquisition was completed with Novelis shareholders receiving

    $44.93 per outstanding share of common stock.

    http://en.wikipedia.org/wiki/Viscosehttp://en.wikipedia.org/wiki/Non-ferroushttp://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/w/index.php?title=Filament_yarn&action=edit&redlink=1http://en.wikipedia.org/wiki/Chemicalshttp://en.wikipedia.org/w/index.php?title=Modern_retail&action=edit&redlink=1http://en.wikipedia.org/wiki/Fertilizershttp://en.wikipedia.org/wiki/Sponge_ironhttp://en.wikipedia.org/wiki/Insulatorshttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/BPOhttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Hindalcohttp://en.wikipedia.org/wiki/Grasimhttp://en.wikipedia.org/w/index.php?title=Aditya_Birla_Nuvo&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=UltraTech_Cement&action=edit&redlink=1http://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Novelishttp://en.wikipedia.org/wiki/May_15http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/May_15http://en.wikipedia.org/wiki/Novelishttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/w/index.php?title=UltraTech_Cement&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Aditya_Birla_Nuvo&action=edit&redlink=1http://en.wikipedia.org/wiki/Grasimhttp://en.wikipedia.org/wiki/Hindalcohttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/BPOhttp://en.wikipedia.org/wiki/Telecomhttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Insulatorshttp://en.wikipedia.org/wiki/Sponge_ironhttp://en.wikipedia.org/wiki/Fertilizershttp://en.wikipedia.org/w/index.php?title=Modern_retail&action=edit&redlink=1http://en.wikipedia.org/wiki/Chemicalshttp://en.wikipedia.org/w/index.php?title=Filament_yarn&action=edit&redlink=1http://en.wikipedia.org/wiki/Cementhttp://en.wikipedia.org/wiki/Non-ferroushttp://en.wikipedia.org/wiki/Viscose
  • 7/27/2019 kara sanitizing wipes

    17/66

  • 7/27/2019 kara sanitizing wipes

    18/66

    subsidiary, Madura Garments, is a major producer of textile fabric as well as the brand licensee

    of Louis Phillip, Van Heusen and Allen Solly in India. It operates company owned retail outlets

    in several cities in India.and now planning to go to Pakistan as well.

    Telecom Services

    Aditya Birla Group holds a 98.3% stake in Idea Cellular, a leading telecom operator in India.

    Idea Cellular started off as a joint venture with the group, AT&T and the Tata Group. However

    the stakes of the remaining partners was eventually acquired by the group. After an Initial Public

    Offering on the Indian Stock Markets, Idea Cellular now accounts for a third of the group's

    market capitalization.

    Other Businesses

    Apart from the above businesses, the group is a major player in industry sectors like Insulators,

    Fertilizers, IT (It owns PSI Data Systems Limited - http://www.psidata.com), ITeS (It owns

    Tran works and recently acquired the Canadian BPO Firm Minacs), Chemicals, Mining, Sponge

    Iron, Financial Services (A joint venture with Sunlife) and more recently, Retail.

    Philanthropy

    The Group actively involves itself in several community development initiatives -in particular

    around its manufacturing locations . The group also supports development activities in areas like

    healthcare, education, sustainable livelihood, infrastructure and social causes. It works in 3700

    villages, reaching out to 7 million people annually through the Aditya Birla Centre for

    Community Initiatives and Rural Development. It runs 45 Schools and 18 Hospitals.

    http://en.wikipedia.org/w/index.php?title=Madura_Garments&action=edit&redlink=1http://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Tatahttp://en.wikipedia.org/wiki/Initial_Public_Offeringhttp://en.wikipedia.org/wiki/Initial_Public_Offeringhttp://en.wikipedia.org/wiki/Insulatorshttp://en.wikipedia.org/wiki/Fertilizershttp://www.psidata.com/http://en.wikipedia.org/w/index.php?title=Transworks&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Minacs&action=edit&redlink=1http://en.wikipedia.org/wiki/Chemicalshttp://en.wikipedia.org/wiki/Mininghttp://en.wikipedia.org/w/index.php?title=Sponge_Iron&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Sponge_Iron&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Sunlife&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Sunlife&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Sponge_Iron&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Sponge_Iron&action=edit&redlink=1http://en.wikipedia.org/wiki/Mininghttp://en.wikipedia.org/wiki/Chemicalshttp://en.wikipedia.org/w/index.php?title=Minacs&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Transworks&action=edit&redlink=1http://www.psidata.com/http://en.wikipedia.org/wiki/Fertilizershttp://en.wikipedia.org/wiki/Insulatorshttp://en.wikipedia.org/wiki/Initial_Public_Offeringhttp://en.wikipedia.org/wiki/Initial_Public_Offeringhttp://en.wikipedia.org/wiki/Tatahttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/w/index.php?title=Madura_Garments&action=edit&redlink=1
  • 7/27/2019 kara sanitizing wipes

    19/66

    MAJOR COMPANIES

    The major companies of the Groupare among India's leading corporate. These include

    Grasim--viscose staple fibre, rayon grade pulp, cement, chemicals, textiles

    UltraTech Cement Ltd-- ordinary Portland cement, Portland blast furnace slag

    cement, Portland pozzolana cement and grey Portland cement

    Samruddhi Cementcement

    Hindalco-- aluminum, copper

    Aditya Birla Nuvo-- garments, viscose filament yarn, carbon black, textiles,

    insulators

    Idea Cellular Ltd.telecom

    Birla Sun Life Insurance Co. Ltdlife insurance

    Birla Sun Life Asset Management Company Ltd.--mutual fund

    Aditya Birla Money Mart Limited-mutual fund distribution

    Aditya Birla Capital Advisors Private Limited (ABCAP)-- private equity

    advisory and investment management, for Indian and offshore investors

    Aditya Birla Money Limited-- leading player in broking space

    http://www.adityabirla.com/our_companies/indian_companies/grasim_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/grasim_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/ultratech_cement.htmhttp://www.adityabirla.com/our_companies/indian_companies/ultratech_cement.htmhttp://www.adityabirla.com/SamruddhiCement.htmhttp://www.adityabirla.com/our_companies/indian_companies/hindalco_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/hindalco_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/nuvo_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/nuvo_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/idea.htmhttp://www.adityabirla.com/our_companies/indian_companies/idea.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_insurance.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_management.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_management.htmhttp://www.adityabirla.com/our_companies/indian_companies/capital_advisors.htmhttp://www.adityabirla.com/our_companies/indian_companies/capital_advisors.htmhttp://www.adityabirla.com/our_companies/indian_companies/aditya_birla_money.htmhttp://www.adityabirla.com/our_companies/indian_companies/aditya_birla_money.htmhttp://www.adityabirla.com/our_companies/indian_companies/capital_advisors.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_management.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_insurance.htmhttp://www.adityabirla.com/our_companies/indian_companies/idea.htmhttp://www.adityabirla.com/our_companies/indian_companies/nuvo_overview.htmhttp://www.adityabirla.com/our_companies/indian_companies/hindalco_overview.htmhttp://www.adityabirla.com/SamruddhiCement.htmhttp://www.adityabirla.com/our_companies/indian_companies/ultratech_cement.htmhttp://www.adityabirla.com/our_companies/indian_companies/grasim_overview.htm
  • 7/27/2019 kara sanitizing wipes

    20/66

    Aditya Birla Minacs IT Services Ltd application development, maintenance

    and enhancement solutions

    Aditya Birla Minacs Worldwide Limited- customer relations management(CRM), integrated marketing services, knowledge process outsourcing

    Aditya Birla Finance Limited-- asset-based finance, corporate finance and

    investment banking, capital market and treasury

    Birla Insurance Advisory & Broking Services Ltd-- non-life insurance

    advisory and broking services

    non-life insurance advisory and broking servicesapparel retail

    Peter England Fashions and Retail Ltd-- apparel retail

    Madura Garments Exports Limitedapparel export

    Aditya Birla Retail Limited-- multi-format stores

    Tanfac Industries Ltd.fluorine chemicals

    Essel Mining & Industries Ltd-- iron and manganese ore mining, noble ferro

    alloys

    http://www.adityabirla.com/our_companies/indian_companies/adityabirla_minacs_it_services.htmhttp://www.adityabirla.com/our_companies/indian_companies/birla_insurance_advisory_service.htmhttp://www.adityabirla.com/our_companies/indian_companies/birla_insurance_advisory_service.htmhttp://www.adityabirla.com/our_companies/indian_companies/peter_england.htmhttp://www.adityabirla.com/our_companies/indian_companies/madura_garments_exports.htmhttp://www.adityabirla.com/our_companies/indian_companies/retail.htmhttp://www.adityabirla.com/our_companies/indian_companies/retail.htmhttp://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htmhttp://www.adityabirla.com/our_companies/indian_companies/essel_mining.htmhttp://www.adityabirla.com/our_companies/indian_companies/essel_mining.htmhttp://www.adityabirla.com/our_companies/indian_companies/essel_mining.htmhttp://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htmhttp://www.adityabirla.com/our_companies/indian_companies/retail.htmhttp://www.adityabirla.com/our_companies/indian_companies/madura_garments_exports.htmhttp://www.adityabirla.com/our_companies/indian_companies/peter_england.htmhttp://www.adityabirla.com/our_companies/indian_companies/birla_insurance_advisory_service.htmhttp://www.adityabirla.com/our_companies/indian_companies/adityabirla_minacs_it_services.htm
  • 7/27/2019 kara sanitizing wipes

    21/66

    ABOUT GRASIM INDUSTRIES

    Grasim Industries Limited:

    Grasim Industries Limited is an Indian building materials manufacturing company based

    in Mumbai, Maharashtra. It was started in 1948 as a textile manufacturer. Since then Grasim has

    diversified into Viscose Staple Fibre (VSF), cement, sponge iron and chemicals

    The company is a subsidiary of Aditya Birla Group, which operates over 40 companies in 12

    countries on 4 continents. Grasim is the worlds second largest producer ofviscose rayon fibre

    with about 21% market share.Textile and related products contributes to 15% of the group

    turnover.

    Viscose staple fibre

    Grasim is India's pioneer in Viscose Staple Fibre (VSF), a man-made, biodegradable fibre with

    characteristics akin to cotton. As an extremely versatile and easily blendable fibre, VSF is widely

    used in apparels, home textiles, dress material, knitted wear and non-woven applications.

    Grasim's VSF plants are located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in

    Karnataka, with an aggregate capacity of 333,975 tpa.

    Nagda

    Nagda is its largest unit producing a wide range of VSF to suit customer requirements in terms of

    length, denier and colour and also second and third generation fibres like Modal, Excel and

    Solvent Spun fibres, respectively. Nagda is also the largest producer of spun-dyed specialty fibre

    in the world.

  • 7/27/2019 kara sanitizing wipes

    22/66

    Harihar

    The Harihar unit houses facility for manufacture of both VSF and rayon grade pulp, the basic

    raw material for VSF. The company's Rayon Grade plant was the first in India to use totally

    indigenous wood resources with in-house technology for producing rayon pulp with an

    innovative oxygen bleaching

    process to reduce the use of chlorine.

    Kharach

    The VSF plant at Kharach, set up in 1996, employs the most modern technology giving it a

    competitive edge in the export market.

  • 7/27/2019 kara sanitizing wipes

    23/66

    ABOUT BIRLA CELLULOSE

  • 7/27/2019 kara sanitizing wipes

    24/66

    Birla Cellulose is the Aditya Birla Group's umbrella brand for its range of cellulosic fibres. It

    comprises versatile sub-brands; Birla Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel.

    These brands offer a wide range of functional benefits such as soft feel, high moisture

    absorbency, bio degradability and comfort to the wearer. These fibres have multiple applications

    including apparel, home textiles, dress material, knitwear, non-woven etc.

    Fibre is one of the oldest businesses of the Aditya Birla Group that commenced in 1954. Birla

    Cellulose is a world leader in Viscose Staple Fibre (VSF). Its production is spread across six

    countries, viz. Canada, Thailand, India, Indonesia, China and Laos. The Group independently

    fulfills India's entire VSF requirements.

    With a strong focus on Research and Development (R&D), the Group's R&D initiatives span the

    entire value chain.

    Grasim Forest Research Institutepulp to plantation research

    Birla Research Institute for Applied Sciencespulp to fibre research

    Textile Research & Application Development Centre (TRADC) value chain from

    fibre to garments / made

    "Nature is the genesis of all that surrounds us, therefore, what other than nature could be the

    origin of Birla Cellulose." Nature is the source of Birla Cellulose and herein lies the inspiration

    of their logo.

    'Fibres from Nature' is the theme and the message:

    Leaves fall and grow all over again, they are a renewable resource of nature. Birla Cellulose is

    much like these leaves and is made from the same trees. The floating leaves symbolize the key

    http://www.birlacellulose.com/RnD/gfri.htmhttp://www.birlacellulose.com/RnD/bri.htmhttp://www.birlacellulose.com/RnD/tradc.htmhttp://www.birlacellulose.com/RnD/tradc.htmhttp://www.birlacellulose.com/RnD/bri.htmhttp://www.birlacellulose.com/RnD/gfri.htm
  • 7/27/2019 kara sanitizing wipes

    25/66

    characteristics of Birla Cellulose which are "comfort and lightness". The vibrant green indicates

    that Birla Cellulose can take on vibrant colors. The circle signifies the cycle of nature and

    sustainability.

    Nature remains the underlying theme for all the brands:

    Viscose is symbolized by the fresh green of summer

    Modal is symbolized by the burnt orange of autumn

    Excel is symbolized by the deep pink of spring

    Birla Cellulose is:

    Natural - Soothing, comforting and elevating, Birla cellulose exhibits all qualities of its

    sourcenature.

    Stylish - The drape and fall of Birla Cellulose with its natural inheritance is a fashion

    statement.

    Timeless - Just like nature, Birla Cellulose, is timeless and shall always remain in vogue.

    A fashion catalyst - A hint of Birla Cellulose in your wardrobe brings in the glamour

    that differentiates between mundane and fashionable

    Versatile - Birla Cellulose combines the best properties of all fibres. It is extremely

    blendable hence enhancing the realms of possibilities in clothing.

    The characteristics:

    Viscose is a 100 per cent natural fibre sourced from wood pulp, a natural and renewable

    resource. Over the years it is being widely recognized as a 'Fibre of choice' by fabric producers.

    Birla Cellulose - Fibres from Nature : Contributing to a green world

  • 7/27/2019 kara sanitizing wipes

    26/66

    Preserving our environment has always been the inspiration behind Birla Cellulose. It has

    successfully achieved this goal through the following initiatives:

    Nurturing and building the green cover

    Over a million plantlets are being produced from identified superior clones for development of

    clonal orchards and plantations.

    Land conservation

    Efforts are on to encourage tree-farming practice on marginal, sub - marginal and fallow lands to

    the best advantage of the country. The yield of Viscose is seven times that of cotton for the same

    land area. Thus significantly contributing to conservation of land, and reaping maximum results

    from this limited resource.

    Water conservation

    Birla Cellulose Viscose is highly environment friendly. Every kilogram of viscose produced

    saves 200 buckets of water when compared to cotton. Thus it preserves one of the most valuable

    natural resources.

  • 7/27/2019 kara sanitizing wipes

    27/66

    Zinc free product

    Results in, manifold benefits through the value chain due to the unique cross section.

    Process friendliness

    The process being followed for production is environment friendly and green due to the

    following advantages:

    Non toxic effluent as a result of replacement of zinc by alum

    Less solid waste generation due to reduced lime consumption

    Reduced risk of fouling biological microorganism in reactor

    SpunShades

    This variant is environment friendly and results in conservation of water throughout the value

    chain. It is Okeo Tex certified, i.e. it meets the ecological requirements set for baby articles.

    Birla Cellulose - The Fibre of Choice benefits

  • 7/27/2019 kara sanitizing wipes

    28/66

    Heavy metal free Viscose Plus:

    Despite its known toxicity, zinc has remained an indispensable input

    to VSF

    Birla Cellulose is the only heavy metal / zinc free viscose with the following green properties:

    Reduced effluent load

    Improved fibre properties

    Reduced production cost

    Technological adaptability

    Birla Cellulose: The perfect blend

    Birla Cellulose fibres are the perfect blend with all types of fibres. The benefits of using Birla

    Cellulose as a blend are as below:

    Birla Cellulose blends Benefits of blending with Birla Cellulose

    Birla Cellulose-cotton Makes cotton soft and supple

    Improves fabric uniformity

    Imparts sheen and color brilliance

    Birla Cellulose-wool Improves wear properties

    Imparts softness

    Enhances skin friendliness

    Adds shine and luster

    Birla Cellulose-silk Maintains sheen of silk

    Improves comfort

  • 7/27/2019 kara sanitizing wipes

    29/66

    Economical and fashionable

    Birla Cellulose-synthetics Improves comfort, breathability, lustre and skin

    friendliness

    Birla Cellulose- elastane Offers excellent sheen, comfort and stretch

    Vision and values:

    To be the world leader in man-made cellulosic fibre.

    The company believes in value-creation for all its stakeholders, through innovative research and

    development initiatives which in-turn develop the market for man-made cellulosic fibres.

    Companies and units:

    An integrated outlook

    Birla Cellulose is growing by leaps and bounds through both organic and inorganic route. The

    efforts towards integration and self sufficiency are as follows:

    Backward integration into pulp and plantation

    Captive power plant at all locations

    In house manufacturing of all major chemicals and auxiliaries used in VSF

    manufacturing.

    Beyond business

    A value-based, caring corporate citizen, the Aditya Birla Group inherently believes in the

    trusteeship concept of management. Part of the Group's profits are ploughed back into

  • 7/27/2019 kara sanitizing wipes

    30/66

    meaningful welfare-driven initiatives that make a qualitative difference to the lives of

    marginalized people. These activities are carried out under the aegis of the Aditya Birla Centre

    for Community Initiatives and Rural Development, which is spearheaded by Mrs. Rajashree

    Birla.

  • 7/27/2019 kara sanitizing wipes

    31/66

    CHAPTER 4

    ABOUT THE PRODUCT

  • 7/27/2019 kara sanitizing wipes

    32/66

    Product profile:

    Grasim Industries has started its Consumer Product Division with various FMCG products which

    includes personal care & home care dry & wet wipes products. Our concern for the research is

    Kara Sanitizing wipes.

    In India, the market for wet wipes was gradually picking up with changing lifestyles and the fast

    pace of life among the young and upwardly mobile population with higher disposable income.

    ''Kara skincare wipes fill up the lacuna in this segment as there is lack of availability of quality

    products at appropriate price in the Indian market.''

    And Kara sanitizing wipe is another product of Kara in wet wipe segment which gives Clean,

    Germ Free hands at all times with Triclosan & Aloe Vera. Sanitizes, Hydrates, Nourishes,

    Deodorizes. Ensure 99% germs kill and effective cleansing of hands, enriched with aloevera

    extract, 100% natural and alcohol free biodegradable wipes.

    Kara sanitizing wipe is a new product to hit the Indian market. The brand is now running heavy

    print campaign announcing the launch. Kara sanitizing wipe can be called as India's first branded

    sanitizing wipe product. Sanitizing wipes are popular in the west but in India the category is a

    new one. Although Indian consumers are familiar with the products which are imported, its the

    first time that an Indian company enter this segment Kara means care. The brand also marks

    Aditya Birla Group's foray into the Indian FMCG market.

    The brand aims to create a new category of wipes in India. Hence the challenge is to educate the

    TG about the usefulness of this product. This task is cut out for Kara since the TG is already

    exposed to such products. The only task is to inculcate the habit of buying and using the wipes.

    The product is relevant in the Indian market for two reasons.

    One is the climate which necessitates such a product and

  • 7/27/2019 kara sanitizing wipes

    33/66

    Second is the growing number of lady professionals.

    The brand has the tagline At your best. Always this clearly communicates the core brand

    positioning. The brand is being promoted as the anytime solution to look good.

    Raw Material Used for KARA

    Kara is made of 100% Viscose. Viscose is Purer & Softer and more absorptive than Cotton. VSF

    is 100% Natural and 100% Biodegradable. Most other wet wipes in the market today are made

    from Polyester-Viscose blended non-woven fabric or paper. Polyester is not skin-friendly and its

    repeated use on the skin is not advisable. Paper tissues tear off when rubbed over skin and leavelint on face in a way that can often embarrass the user.

    Manufacturing Facility of KARA

    Kara wipes are manufactured at the companys plant at Kharach, Gujarat. The plant layout is

    approved by FDA and manufacturing activity takes place under stringent conditions that ensure

    user safety and hygiene.

  • 7/27/2019 kara sanitizing wipes

    34/66

    CHAPTER 5

    DATA COLLECTION

  • 7/27/2019 kara sanitizing wipes

    35/66

    The data which is collected in this project is primary and the report is based more on primary

    data collected by:

    Questionnaire

    Field work

    Data Collection:

    Primary Data:

    The first hand information bearing on any research is the one, which has been collected by

    the researcher. The data here is collected through:

    A structured questionnaire

    Secondary Data:

    The data which has already been collected, complied and presented earlier by any agency

    may be used for purpose of investigation. The data collected through:

    Various publications in form of annual reports, various papers and journals

    published from time to time.

    Through internet

    Books

    Secondary data is taken only for the purpose of Industry profile. Rest of the data collected is

    primary and exclusively of the beholder of this project.

  • 7/27/2019 kara sanitizing wipes

    36/66

    CHAPTER 6

    FINDINGS AND THEIR ANALYSIS

  • 7/27/2019 kara sanitizing wipes

    37/66

    SWOT Analysis

    STRENGTHS

    Brand power

    Natural & hygienic

    product

    Innovative Concept

    Blue ocean market

    Alcohol free product

    WEAKNESS

    High Price as compared to

    other competitors

    Retailers margin is less

    Lack of awareness at the

    ground level

    Irregular visiting by thesalesman

    OPPORTUNITY

    Growing market hygienic

    products in India

    People are adopting new

    concept

    Huge untapped market.

    There are no other big

    players in the market

    THREATS

    Chinese wipes

    High level of competition

    from main rivals like

    Himalaya and Chinese

    product

    High pricing strategies

    Lower margin for retailers

  • 7/27/2019 kara sanitizing wipes

    38/66

    Question1:

    Do you use sanitizing liquid?

    As per the analysis there are maximum 57.23% of respondents said that No they do not use

    liquid sanitizer and only 42.77% of respondents said that they use liqide sanizer this reflects that

    there are not much liking in the use of sanitizer liquid.

  • 7/27/2019 kara sanitizing wipes

    39/66

    Question2:

    Do you use sanitizing wipes?

    There are minimum 36.01% of respondents said that Yes they use sanitizing wipes and

    maximum 63.99% of respondents said that they use sanitizing wipes. This vaiation beween the

    percentag of users reflects that there is much awareness among the people that what are wipes

    and its usage. And to increase awareness I give theme information about this product to cover the

    rest 36% of the sample. And to increase awareness company should do promotional activities.

    This trend of wipes is generally not acceptable by the people because Indian people believes to

    wash their hands by water.

  • 7/27/2019 kara sanitizing wipes

    40/66

    Question3:

    Have you heard about Kara sanitizing wipes?

    As per the analysis out of 100% , maximium 69.55% of respondents said that YES they have

    heard about wipes and only 30.45% of respondents said that they haven`t heard about wipes this

    reflects that there is much awareness.

    But compairing with other data and my observation I can say that most of the respondents aware

    about Kara Skincare Wipes not about Kara Sanitizing Wipes.

    So there are need to make awareness about Kara Sanitizing Wipes like Skin Care Wipes.

  • 7/27/2019 kara sanitizing wipes

    41/66

    Quetion4:

    Which brand would you like to use?

    As per the analysis, there are 43.91% respondent said that they would like to purchase Kara,

    20.91% respondent said that they would like to purchase Chinese wipes 19.23% respondent said

    that they would like to purchase Himalaya and other respondent like to purchase other brands. So

    according to analysis Chinese and Himalaya Wipes are giving us tough competition in this

    segment.

  • 7/27/2019 kara sanitizing wipes

    42/66

    Question5:

    How often you use sanitizing wipes?

    As per the analysis there are 19.23% respondents who are using wipes in regular basis, 34.94%

    respondents are using sometimes only and 45.83% respondents are not using this type of wipes.

    So according to me we should give maximum focus on those people who are never using this

    types of wipes because these people are not loyal with any other brands so we can attract theme

    easily and make theme loyal.

  • 7/27/2019 kara sanitizing wipes

    43/66

    Question6:

    How much would you pay for this type of wipes? (Price Per wipe)

    Tare maximum numbers of people (37.2%) like to pay only 2 rupees for this type of product and

    29.8% people like to pay 3 and more rupees per wipes.

    So as per the analysis to reduce the price with 1 rupee company can increase their

    customer/consumer.

  • 7/27/2019 kara sanitizing wipes

    44/66

    Quetion7:

    What is the main reason for using Kara sanitizing wipes? Its...

    Out of 100%, there are maximum numbers of people (52.2%) people knows the real use of

    sanitizing wipes its hygiene and cleansing factor.

    So as per the analysis I can say that there are much awareness about sanitizing wipes.

    So I want to suggest that people know about the X-factor of sanitizing wipes, should have work

    upon the promotion of Kara Sanitizing wipes not to inform about its use.

  • 7/27/2019 kara sanitizing wipes

    45/66

    Quetion8:

    Have you faced any problem to use Kara sanitizing wipes?

    As per the analysis maximum numbers of users (94.55%) have never faced any problem after

    using Kara Sanitizing Wipes.

  • 7/27/2019 kara sanitizing wipes

    46/66

    Here I am comparing the number of sanitizing wipes users of Sarojini Market and

    Khan Market visitors.

    H0: There is no significance difference between numbers of sanitizing wipe users in

    Sarojini markets and Khan Markets visitors.

    H1: There is a significance difference between numbers of sanitizing wipe users in

    Sarojini markets and Khan Markets visitors.

    Paired Samples Correlations

    N Correlation Sig.

    Pair 1 Sample area & Q2. Do you

    use sanitizing wipes?

    312 -.029 .608

    Paired Samples Test

    Paired Differences

    t df

    Sig. (2-

    tailed)Mean

    Std.

    Deviation

    Std. Error

    Mean

    95% Confidence Interval of

    the Difference

    Lower Upper

    Pair1

    Sample area - Q2. Do you usesanitizing wipes?

    -.141 .704 .040 -.220 -.063 -3.543

    311 .000

    Paired Samples Statistics

    Mean N Std. Deviation Std. Error Mean

    Pair 1 Sample area 1.50 312 .501 .028

    Q2. Do you use sanitizing

    wipes?1.64 312 .481 .027

    Confidence level = 95%

    Level of significance () = 5% = 0.05

    Critical value (P) = 0.608

    P>

  • 7/27/2019 kara sanitizing wipes

    47/66

    Critical value is greater than level of significance so assumption (H0) is accepted.

    As per the analysis the analysis it is concluded that there is a no significance difference between

    numbers of sanitizing wipe users in Sarojini markets and Khan Markets visitors.

    Here I am comparing awareness of Kara sanitizing wipes of Sarojini Markets and

    Khan Markets visitors.

    H0: There is no significance difference between awareness of sanitizing wipe of Sarojini

    markets and Khan Markets visitors.

    H1: There is a significance difference between awareness of sanitizing wipe of Sarojini

    markets and Khan Markets visitors.

    Paired Samples Statistics

    Mean N Std. Deviation Std. Error Mean

    Pair 1 Sample area 1.50 312 .501 .028

    Q3. Have you heard about Kara sanitizing wipes? 1.30 312 .461 .026

    Paired Samples Correlations

    N Correlation Sig.

    Pair 1 Sample area & Q3. Have you

    heard about Kara sanitizing

    wipes?

    312 -.021 .713

  • 7/27/2019 kara sanitizing wipes

    48/66

    Paired Samples Test

    Paired Differences

    t dfSig. (2-tailed)Mean

    Std.Deviation

    Std. ErrorMean

    95% Confidence Interval

    of the Difference

    Lower Upper

    Pair

    1

    Sample area - Q3. Have you

    heard about Kara sanitizing

    wipes?

    .196 .688 .039 .119 .272 5.022 311 .000

    Confidence level = 95%

    Level of significance () = 5% = 0.05

    Critical value (P) = 0.713P>

    Critical value is greater than level of significance so assumption (H0) is accepted.

    As per the analysis the analysis it is concluded that there is a no significance difference between

    awareness of sanitizing wipe of Sarojini markets and Khan Markets visitors.

    Here I am comparing likeness to purchasing brand of Sarojini Markets and Khan

    Markets visitors.

    H0: There is no significance difference between likeness to purchasing brand of Sarojini

    markets and Khan Markets visitors.

    H1: There is a significance difference between likeness to purchasing brand of Sarojini

    markets and Khan Markets visitors.

  • 7/27/2019 kara sanitizing wipes

    49/66

    Paired Samples Statistics

    Mean N Std. Deviation Std. Error Mean

    Pair 1 Sample area 1.50 312 .501 .028

    Q4. Which brand would you like to

    use?2.43 312 1.938 .110

    Paired Samples Correlations

    N Correlation Sig.

    Pair 1 Sample area & Q4. Which

    brand would you like to use?312 .136 .016

    Paired Samples Test

    Paired Differences

    t df

    Sig. (2-

    tailed)Mean

    Std.

    Deviation

    Std. Error

    Mean

    95% Confidence Interval

    of the Difference

    Lower Upper

    Pair 1 Sample area - Q4.

    Which brand would

    you like to use?

    -.929 1.935 .110 -1.145 -.714 -8.485 311 .000

    Confidence level = 95%

    Level of significance () = 5% = 0.05

    Critical value (P) = 0.016

    P

  • 7/27/2019 kara sanitizing wipes

    50/66

    Likeness of purchasing brand in Sarojini Markets visitor:

    Q4. Which brand would you like to use?

    Frequency Percent Valid Percent Cumulative Percent

    Valid Kara 71 45.5 45.5 45.5

    Chinese 40 25.6 25.6 71.2

    Himalaya 27 17.3 17.3 88.5

    Clea 4 2.6 2.6 91.0

    L'oreal 6 3.8 3.8 94.9

    Ginni 1 .6 .6 95.5

    Johnson & johnson 2 1.3 1.3 96.8

    Other 5 3.2 3.2 100.0

    Total 156 100.0 100.0

  • 7/27/2019 kara sanitizing wipes

    51/66

    As per the analysis in Sarojin market there are 156 respondents and maximum 45.51%

    respondent said that they would like to purchase Kara and 25.64% respondent said that they

    would like to purchase Chinese wipes and 17.31% respondent said that they would like to

    purchase Himalaya wipes and rest respondents would like to purchase other brand.

  • 7/27/2019 kara sanitizing wipes

    52/66

    Likeness of purchasing brand in Khan Markets visitor:

    Q4. Which brand would you like to use?

    Frequency Percent Valid Percent Cumulative Percent

    Valid Kara 66 42.3 42.3 42.3

    Chinese 25 16.0 16.0 58.3

    Himalaya 33 21.2 21.2 79.5

    Clea 6 3.8 3.8 83.3

    L'oreal 8 5.1 5.1 88.5

    Ginni 1 .6 .6 89.1

    Johnson & johnson 1 .6 .6 89.7

    Other 16 10.3 10.3 100.0

    Total 156 100.0 100.0

  • 7/27/2019 kara sanitizing wipes

    53/66

    As per the analysis in Khan market there are 156 respondents and maximum 42.31% respondent

    said that they would like to purchase Kara and 16.03% respondent said that they would like to

    purchase Chinese wipes and 21.15% respondent said that they would like to purchase Himalaya

    wipes and rest respondents would like to purchase other brand.

  • 7/27/2019 kara sanitizing wipes

    54/66

    CHAPTER 7

    MARKET ACTIVITIES

  • 7/27/2019 kara sanitizing wipes

    55/66

    Marketing activity is the medium by which the company generates awareness of its product in

    the market via different source of advertisement. The main objective of these activities is to

    create awareness in the market, as the customers dont know much about the Kara. By giving

    advertisement on newspaper, hoardings and magazines attract many customers due to their

    presentation and color scheme.

    Suggested Activities:

    FM Radio Campaign

    Advertisement in Television

    Monthly Magazine Campaign

    Extensive Retail Presence

    Mall Activations

    These activities help the company to capture market share and to compete with the competitors

    in the market. As there is many Chinese wipes are available which are very cheap as compared to

    the Kara so there is a need to educate the customers. The activities like float activity and road

    shows giving the free demo to the customers.

  • 7/27/2019 kara sanitizing wipes

    56/66

    CHAPTER 8

    FINDINGS OF THE STUDY

  • 7/27/2019 kara sanitizing wipes

    57/66

    FINDINGS:

    As per the marketing research its been concluded the following observation:

    Most of the people aware about the Kara wet wipes unaware about Kara Sanitizing wipes

    High competition from Chinese wipes because they provide low price product

    Retailer are not much interested in Kara as they get very low margin as compared to other

    Chinese wipes

    Poor availability of the product in the market

    People wanting it in low price

    One piece packaging is in demand by the tourist agencies

  • 7/27/2019 kara sanitizing wipes

    58/66

    CHAPTER 9

    RECOMMENDATIONS

  • 7/27/2019 kara sanitizing wipes

    59/66

    RECOMMENDATIONS:

    As per the survey and the interviews which I have undertaken, personally I would like to give

    following recommendations:

    New concept and new market and Indian customers want to be modern and they are

    following western culture so we should continue with better strategies with aggressive

    advertising.

    Prices are relatively high than competitors product, so try to provide in lower price.

    We can install suggestion box out of the retail shops to get the suggestion by consumers

    and retailers also.

    Indian people are little conscious to try new product so need to give them free samples

    for trying handy wipes.

    Make availability in retailers shops from where customer can get product easily form

    any shop.

    There are lacks of awareness of Sanitizing wipes so we need to aggressive advertising,

    campaigns, free samples, penetration policies of pricing.

    We should increase our distributor to make a good supply chain

    Actively contact retailers directly

    Better to introduce wipes according to its hygienic and cleansing quality

  • 7/27/2019 kara sanitizing wipes

    60/66

    Retailers getting very high margin from the Chinese wipes so company should also take

    care its retailers expectations

    Some schemes on time basis should be get introduced soon in order to attract the

    customer and to tell them about the quality of the product

    Getting the product into an eye catching and handy package for various purposes, so that it

    attracts both the consumers and retailers.

    Activities and promotions at hyper markets and malls to attract more and more customers, mostly

    during Saturdays and Sundays like in mothers day, fathers day or other occasions

  • 7/27/2019 kara sanitizing wipes

    61/66

    CHAPTER 10

    BIBLOGRAPHY

  • 7/27/2019 kara sanitizing wipes

    62/66

    BIBLIOGRAPHY

    Book of Marketing management by Philip Kotler, Kevin Lane Keller, and AbrahamKoshay.

    Research methodology

    WEB SITES

    www.adityabirla.com

    www.google.com

    www.wikipedia.com

    http://www.adityabirla.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.adityabirla.com/
  • 7/27/2019 kara sanitizing wipes

    63/66

    CHAPTER 11

    ANNEXURE

  • 7/27/2019 kara sanitizing wipes

    64/66

    Q1. Do you use sanitizing liquid?

    Yes

    No

    Q2. Do you use sanitizing wipes?

    Yes

    No

    Q3. Have you heard about Kara sanitizing wipes?

    Yes

    No

    Q4. Which brand would you like to use?

    Kara

    Chinese

    Other

    Q5. How often you use sanitizing wipes?

    Regularly

    Sometimes

    Never

    Q6. How much would you pay for this type of wipes? (Price Per wipe)

    >1rs

    1-1.99rs

    2-2.99rs

    3-3.99rs

  • 7/27/2019 kara sanitizing wipes

    65/66

    4-4.99rs

    5rs or

    above

    Q7. What is the main reason for using Kara sanitizing wipes? Its...

    Cleaning

    Hands

    Hygiene

    Hands

    Cleaning &

    Hygiene

    Hands

    Easy to

    carry

    Disposable

    Q8. Have you faced any problem to use Kara sanitizing wipes?

    Yes

    No

    If yes, problem-

    1. 6.

    2. 7.

    3. 8.

    4. 9.

    5. 10.

  • 7/27/2019 kara sanitizing wipes

    66/66

    Q9. Which feature you want in Kara sanitizing wipe?

    1. 6.

    2. 7.

    3. 8.

    4. 9.

    5. 10.


Related Documents