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Page 1: Introduction to Blackhat SEO

Blackhat SEOExploiting Social Media for Traffic

Maxim Ogienko

BUS 456

Page 2: Introduction to Blackhat SEO

What is it?

Page 3: Introduction to Blackhat SEO

Search Engine Optimization (SEO) is the process of increasing a website’s popularity in search engines.

Black-hat SEO is a set of techniques for unethically, but not necessarily illegally, driving traffic to a site.

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Why use it?

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“Search Engine Optimization = ”

Time-Consuming

Expensive

Ineffective

Slow

Non-Scaleable

Difficult

Boring

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Cheap

Scaleable

Automated

Targeted

Quick

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Why not use it?

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Annoying

Unethical

Short-Living

Suspicious

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How does it work?

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Trick search engines

Get links (from big, reputable sites)

Cover page in keywords

Spam social media sites

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Who uses it?

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Affiliate marketers

Spammers

Fraudsters

Big companies

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How to use it?

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Link Farms

Create thousands of pages containing

meaningless links, all leading to one place

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Social Bookmarking

Use fake accounts at social bookmarking

sites to submit the target site multiple times.

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Account Buying

Purchasing hacked accounts at social

media sites to broadcast the target site’s

message and post links.

PVA Accounts

Many sites now require a valid phone

number to register. A phone-verified

account (PVA) has a valid phone number

on file. These are much harder to fake.

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Who is affected?

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How to fight it?

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Improving search engines

Moderation

Making links NOFOLLOW

CAPTCHAs

Crowdsourcing cleanup


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