Industry Chat: CPGAugust 2018

Sugirtha Stathis, Career Advisor

Rebecca Krick, Employer Relationship Manager

MBA Career Management

Job Search Competencies

MBA Career management

2

Self-Assessment and Clarifying Goals

Process Management

Industry and Company

Research

Resume Writing

Personal Brand and Pitch

Cover Letter Writing and Email Outreach

Building a Target List

Networking

Interviewing

Offer Management

On-the-Job Success

Master the Competencies to Master Your

Job Search

Job Search Competencies

MBA Career management

Conduct research to understand trends, skills needed to succeed, and career paths in your industry of interest. Collect company intelligence to prepare for networking and interviews.

Master the Competencies to Master Your Job Search

Industry and Company Research

Self-Assessment and Clarifying Goals Process Management Industry and Company Research Building a Target List Resume WritingPersonal Brand and Pitch Cover Letter Writing and Email Outreach Networking Interviewing Offer Management On-the-Job Success

Agenda

• CPG Careers Team

• CPG Industry─ Trends

─ Functions, Roles and Internships

─ Company Relationships

• The Job Search ─ Recruiting and Summer Outreach

─ Is the CPG industry for you?

─ Career Pathways

─ Recruiting Strategy and Timeline

• Hiring Data─ Offers, Compensation and

Sponsorship

• Resources at Wharton ─ Wharton Marketing Club

─ Next Steps

─ Upcoming MBACM Workshops

• Q & A

MBA Career Management CPG Team

Career Advice

• Self-assessment & decision making

• Industry Insight

• Networking

• Resumes, Cover Letter & Interview Prep

Corporate Relationships

• Develop employer outreach strategy with RRM

Programming

• Develop programs for students interested in CPG

SUGIRTHA STATHISCAREER ADVISOR

Corporate Relationships

• Strategize best recruiting approach for variety of employers

• Co-manage employer relationships with Career Advisor

• Manage recruiting events

Student Support

• Assist students with logistics of on-campus interview process, job board postings, etc.

REBECCA KRICKRELATIONSHIP MANAGER

Collaborate with the Wharton Marketing Club

Industry Overview

Industry OverviewConsumer Products

Consumer Packaged

Goods

Other/ Diversified Products

Personal Care

Household Goods

Consumer HealthFood

Beverage (Non-

Alcoholic)

Wine & Spirits

Food & Beverage

Retail

Beauty & Cosmetics

CPG Company Examples

Other / Diversified Products

Food and Beverage

MBA Career Management

Geographic Distribution of CPG Companies

NJ

NY

MN

CA

GAPA

IL

OH

TX

MO

WA

Trends in CPG

End-to-End Digitization

Globalization

Bolder Paths to Innovation

Disruptive Consumer and Competitive Dynamics

Keeping Up with Trends…

• 2018 CPG Industry Trends Reports: Deloitte, McKinsey, ShopKick

• Grocery Manufacturers Association – News and research reports covering food, beverage, and consumer goods manufacturers; TIP: sign up for GMA SmartBrief!

• Beverage Industry – Covers trends and issues in the US beverage industry

• Lippincott Library Business Research Guides – access reports on consumer behavior and demographics, industry performance and outlook, major companies operating in the sector, and key statistics

• Consumer Communication & Brand Marketing:

• AdAgeDaily – A premier source for advertising and marketing news

• AdWeek – Covers media news including print, technology, advertising, branding and television

• Mobile Marketer – News related to mobile marketing, media and commerce

Note: Many sites offer a daily or weekly email newsletter with top industry headlines

MBA Career Management

Functions in CPG

Product Development

Demand Planning

Manufacturing

Supply Chain

Market & Consumer Research

Consumer Promotions

Package Design

Legal

Sales & Customer Planning

Category Management

Advertising Services

Finance

Media Planning

Public Relations

Brand Team (Marketing)

Brand Management /

Marketing

• General management “mini-CEO” role; typically have P&L responsibility

• Set long-term business strategy; develop/implement brand positioning

• Lead cross-functional teams to build and execute operating plans across the 4P’s (Product, Place, Price, Promotion)

• Set and deliver sales, market share and profit projections; track consumer and market data to identify risks & opportunities

Functions in CPG

Consumer Insights

• Provide functional expertise to ensure business decisions are based on relevant consumer insights

• Design and implement consumer research plans

• Ensure rational/emotional/product needs of consumers are delivered through product and marketing ideas

Corporate Finance

• Work in areas ranging from treasury, to FP&A, to corporate M&A to supporting brand teams or groups like sales, manufacturing or R&D

• Monitor and drive essential P&L and balance sheet levers

• Partner to make recommendations on business strategy and new product development

Corporate Strategy

• Coordinate overall view of the marketplace and key opportunities/issues

• Develop long-term strategic plans, analyze growth opportunities, develop recommendations and help plan implementation

• Serve as internal consulting partner to support business unit or corporate-level initiatives

Functions in CPG

Operations / Supply Chain

• Procurement: Oversee purchasing operations; analyze historical purchasing costs for materials, forecast future costs, find vendors

• Supply Chain: Review existing procedures and examine opportunities to streamline production, purchasing, warehousing, distribution, and financial forecasting to meet company’s needs

General Management /

MBA Leadership Program

• High-profile, “fast-track” MBA programs designed to develop future leaders of the company

• Typically offer accelerated career path, customized training, senior executive mentorship

• May rotate across business units, functions, and/or regions during LDP period, with final placement in area of interest

Marketing / Brand Management

• Evaluated entry into new category, including competitive analysis, consumer research, and financial modeling. Provided launch recommendation with marketing support plan.

Consumer Insights

• Analyzed consumer and market data to identify growth opportunities. Recommended future product enhancements and new consumer targets to increase penetration.

Corporate Finance

• Developed a model to optimize allocation of trade investment and maximize profitability across regions and channels in LatAm market.

Sample Internships

Corporate Strategy

• Conducted research and valuation analysis on $50M-$100M potential acquisition targets.

Operations / Supply Chain

• Developed operations performance dashboard to track production/delivery timelines and identify operational inefficiencies.

General Management / Leadership Program

• Developed strategic framework to launch a direct-to-consumer eCommerce business model for the firm’s 90+ brands.

The Job Search

Two Strategies = Two Skillsets

MATURE – Be ready for when an opportunity is available.

• Structure and process• “Formal” Events• Stand out from the crowd

• On-Campus interviews• Heavy fall/winter recruiting

ENTERPRISE – Be ready if an opportunity becomes available.

• Unstructured• Multiple types of events• Build and leverage your

network

• Pitch solutions and make opportunities

• Year-round recruiting

Things aren’t always black & white within the industry

How Companies Recruit in CPG

Level of Wharton MBA Engagement

High

Company Recruiting Approach

Low

MBA Career Management

Company Examples

Mature / Structured

Enterprise / Unstructured

Allocating Your Time Mature Enterprise

TIME

Timeline

Enterprise Recruiting Period

Focu

sed

Rec

ruiti

ng P

erio

dMature

Enterprise

Aug Sept Oct Nov Dec Jan Feb Mar Apr May

Job Search Competencies• Self-Assessment and Clarifying Goals • Industry & Company Research• Building a Target List• Resume Writing• Personal Brand and Pitch• Cover Letter Writing• Networking• Interviewing• Offer Management

Outreach List 2018

Key Takeaways from Summer Outreach

MBA Career Management

Conducted outreach with 20+ companies in the CPG space• Wharton interns continue to do very well. Employers cite strategic thinking, collaborative

leadership, and ability to hit the ground running

• Students could be better prepared for case questions and show deeper industry & company knowledge in interviews

• CPG firms value genuine, personal touchpoints throughout the recruiting process, and internship to gauge interest and fit – particularly important given heightened competition for talent from Consulting and Tech

• Recent trends show a greater mix of functional roles offered and accepted: brand management, strategy, insights, finance, supply chain, sales, leadership programs

• Brand management trending more towards general management skillset vs. marketing focus

• Increasing emphasis on innovation and disruptive thinking

• Larger firms periodically review their hiring plans and core schools based on yield/conversion success; MBACM is reacting accordingly to maintain alumni connections and actively source new CPG opportunities

• Smaller/mid-size firms tend to have more of an “enterprise” recruiting approach and may only hire MBAs for full-time roles as needed (just-in-time)

MBA Career Management

What CPG Recruiters Seek…

• Leadership and cross-functional teamwork

• Analytics and problem solving

• Strategic thinking; see insights from data and connect the dots

• Creativity, ability to think “out-of-the-box”

• Communication; ability to influence

• Project management

SKILLS

• Passion for CPG and consumer

• Intellectual curiosity

• Relationship / team driven

• Personal drive

• Results-oriented

• Understand basic marketing concepts; knowledge of market & consumer trends

• Long-term commitment to industry and firm

ATTRIBUTES

• Most functions are open to career switchers, but previous exposure to consumer-facing industry/role is helpful

• Firms hiring for corporate strategy tend to favor prior consulting or investment banking experience

• Most firms require US work authorization; a few will sponsor in US, or place globally

EXPERIENCE

Career Switching

87%

77%

95%

83%

56%

72%

63%

55%

71%

57%

89%

68%

87%

76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% Internship Accepted Offers – Reported “Industry Change”

Pre-MBA Experience: CPG

Consulting23%

CPG16%

Investment Banking14%

Private Equity14%

Technology9%

Advertising & Public Relations

5%

Energy5%

Investment Mgmt / Hedge Funds

5%

Other9%

Other = Retail, Diversified Financial Services, Social Impact, Media & Entertainment

*Class of 2019, received CPG internship offer

Is CPG for YOU?

• Interest in consumer behavior

• Want ownership of running a business and building brands

• Desire to work on tangible products; excited to see products on the shelves

• Mix of analytical, strategic, creative work

• Derive satisfaction from teamwork

• Adept at aligning groups with different priorities to achieve business objectives

• Enjoy managing multiple projects at once

• Comfortable with having to influence across and up

• Thrive on varied business/brand experiences

ATTRIBUTES

• Value work / life balance; fewer hours than consulting or banking, more flexible

• For most CPG firms, brand management is the core function

• Most have strong training programs / excellent general management training

• Cultures vary; fast vs. slower-pace, layers of bureaucracy (dependent on size/strategic importance of the brand)

• Firms vary in approach for career advancement (meritocracy / experience / set timeline/path)

• Innovation can be incremental, though most firms have ‘disruptive’ innovation teams as well

• Strong Wharton/MBA network at large firms

CULTURE

Case Studies: Recruiting in CPG Industry

• Before Wharton: Digital Marketing - Idea Evolver (ad agency)

• At Wharton: Marketing Club - VP Internal Affairs, Member of Social Impact, Analytics, Retail Clubs

• Internship: Johnson & Johnson (Consumer Marketing, Listerine)

• Advice: Networking with a variety of companies during first semester is crucial. Meet as many people as you can at coffee chats, info sessions, day-on-the-job events and the Wharton Marketing Conference. This is the best way to truly understand what a company's culture and day-to-day work are like. Networking allows you to express your interest while also helping to clarify which places are the best fit for you.

• Before Wharton: Cofounded cold-pressed juice business in the UK

• At Wharton: Lauder, MKTG 611 TA, WWIB, Marketing, Tech, PE/VC Clubs

• Internship: ZX Ventures (venture arm of AB InBev)

• Advice: Make use of the resources available to you: resume reviewers, mock interviews, 2Ys, and of course, Sugirtha and Career Management! Sugirtha and CM were particularly invaluable in my search, and helped me put together my resume in a way that made sense for these roles. The Marketing Club also has a great database of past questions from interviews which was really helpful for prep. Do your best to narrow your list of firms you want to target in the next few months so that when recruiting begins, you can be completely focused on roles that you REALLY want as opposed to applying for absolutely everything (depending on what your goals are).

Lily Rogath

David Spelman

Case Studies: Recruiting in CPG Industry

• Before Wharton: Management Consultant at Accenture

• At Wharton: Marketing Club, Leadership Fellow, Admissions Fellow, Authors@Wharton, Dance Studio, WAAAM

• Internship: General Mills - Associate Marketing Manager (Brand Management - Cheerios)

• Advice: If you are sure you want to try CPG/ Brand Management for the summer, make sure to let that passion show. Many companies will have a variety of chances for you to get "face time" -coffee chats, info sessions, lunch and learns, etc. Making your attendance known and building relationships at those events can show your dedication to making the career switch. Keep up with industry trends and form strong opinions about some brands. Join the Marketing Club and meet some awesome 2Ys! They were tremendously helpful with resume reviews, mentorship, and mock interviews.

• Before Wharton: Finance - Equity Research covering CPG stocks at UBS

• At Wharton: Marketing Club, Retail Club, Consulting Club, Community Consultants, GUIDE, Women's Rugby

• Internship: PepsiCo (Corporate Strategy)

• Advice: It goes a long way to demonstrate deep "insider" knowledge of the key controversies facing the CPG industry. For example, it's helpful to not only know that emerging brands are challenging established players, but also to know what changed to enable this (e.g. improving co-packer capabilities, disruption to traditional media and distribution channels, improving private label quality to fulfill "basic needs", etc.). Try to find people in your class that are experts on the categories the companies you're interested in are exposed to. Then, in your interviews, cover letters, etc., try to proactively demonstrate this knowledge as well as specific ways you can help them address these challenges.

Megan Cody

Jennifer Mi

Career PathwaysClair Rosen, WG14

Ibraheem Basir, WG12

Mia Rodrigues, WG12

Kea Molnar, WG11

Jessica Steinberg, WG10

Lauren Navas, WG05

Michael Conway, WG92

(internship)

(internship)

(internship)

(internship)

> >

> >

> > >

> >

> > >

> > >

>

>

(startup)

> >

Wharton MBA Alumni Survey 2017 – Industry Changes

Industry Change from 1st to 2nd Place of Employment

1st Place of Employment

2nd Place of EmploymentConsulting & Professional

Servicesn=718

Consumer Goods/Retail

n=452Financen=1773

Healthcaren=413

Manufacturingn=312

Media & Entertainment

n=192Real Estate

n=242

Social Impact/Public

Sectorn=162

Technology & Telecoms

n=752Othern=742

Consulting & Professional Servicesn=1,293

345 124 221 79 66 46 14 41 180 128

(27%) (10%) (17%) (6%) (5%) (4%) (1%) (3%) (14%) (10%)

Consumer Goods/Retailn=388

48 186 22 6 18 13 7 9 26 30

(12%) (48%) (6%) (2%) (5%) (3%) (2%) (2%) (7%) (8%)

Financen=1,913

103 52 1,318 36 45 27 42 25 106 119(5%) (3%) (69%) (2%) (2%) (1%) (2%) (1%) (6%) (6%)

Healthcaren=317

20 4 17 227 8 1 1 8 13 18(6%) (1%) (5%) (72%) (3%) (0%) (0%) (3%) (4%) (6%)

Manufacturingn=294

37 20 27 14 123 1 7 4 20 36(13%) (7%) (9%) (5%) (42%) (0%) (2%) (1%) (7%) (12%)

Media & Entertainmentn=126

9 3 11 0 1 69 1 2 14 8

(7%) (2%) (9%) (0%) (1%) (55%) (1%) (2%) (11%) (6%)Real Estaten=193

8 2 20 3 2 1 136 2 9 5(4%) (1%) (10%) (2%) (1%) (1%) (70%) (1%) (5%) (3%)

Social Impact/Public Sectorn=103

12 1 18 4 0 1 3 46 4 10

(12%) (1%) (17%) (4%) (0%) (1%) (3%) (45%) (4%) (10%)

Technology & Telecomsn=561

56 15 48 22 16 10 5 7 336 28

(10%) (3%) (9%) (4%) (3%) (2%) (1%) (1%) (60%) (5%)

Othern=656

68 33 53 18 29 12 19 12 35 341(10%) (5%) (8%) (3%) (4%) (2%) (3%) (2%) (5%) (52%)

Tips for Recruiting in CPG• Do your homework. (It shows!) Learn about the industry and show your passion.

• Read industry e-newsletters, keep up on trends and company news• Talk with second years• Visit stores & channels where products are sold• Get involved: Marketing Club, Marketing Conference, General Management Club

• Build relationships with the firms

• Understand the differences and unique selling points for each firm• Culture, training, alumni, structure of internship, skills sought/developed, mission/vision

• Attendance matters: Lunch & Learns, EISs, coffee chats, treks/DOJs• Talk with alumni; give them a chance to get to know YOU too• Follow up!

• Craft and deliver a compelling story

• Be friendly and memorable (recruiters meet a lot of people)• Know yourself: skills, accomplishments, how you stand out, why CPG/company X• Demonstrate passion and connection to the products, company vision; think about the

consumer

Tips for Career Switchers and International Students• Career Switchers and International Students:

• Be able to show your understanding of U.S. market and consumer trends

• Know your strengths and gaps relative to the target role, and build your Wharton experience accordingly

• Effective, personal networking can overcome “on paper” resume hurdles

• International Students:

• A few CPGs will sponsor international students. Check CareerPath and the Offer Directory to identify which firms hire international students, and for which roles, so you can effectively prioritize and tailor your efforts.

• Leverage Wharton resources: MBACM, Global Chats, Alumni Network, ISSS, MBAPO, McNulty (ECFP)

• Attend MBACM’s International Student Meet & Greet on 9/11

Employer Perspective

- Firms look for authenticity, passion, curiosity

- Aware that some students pursue CPG as a backup option to another industry, or for the summer only (e.g. sponsored consultants)

- Deep knowledge of the industry and company are key, and often where candidates stand out in interviews

- Common candidate missteps

- Don’t show up to events; recruiting team doesn’t know you

- Application is not tailored to the company; documents seem generic/one-size-fits-all

- Come on too strong, or too rehearsed

CPG Recruiting Timeline

Interviewing

Sept Oct Nov Dec Jan Feb March April May June

SELF- ASSESSMENT

INDUSTRY / CO. RESEARCH & JOB

SEARCH STRATEGY

RESUMEDEVELOPMENT

NETWORKING

COVER LETTER DEVELOPMENT, APPLICATIONS,

INTERVIEW PREP

INTERVIEWS

OFFER MANAGEMENT

PREPARE FOR & TRANSITION TO

INTERNSHIP

Mature (majority of firms)Enterprise (a few firms)

Hiring Data

Functional Breakdown of Accepted CPG Offers *Preliminary Data as of 8/1/218

2018 Internships 2018 Full-Time

Product/ Brand Marketing

36%

Corporate Finance17%

Consulting/ Strategy

17%

General Management/ Leadership

Program10%

Other10%

Operations/ Supply Chain

7%

Sales3%

Product/ Brand

Marketing50%

Corporate Finance

18%

General Management/ Leadership

Program14%

Consulting/ Strategy

9%

Operations/ Supply Chain

4%

Human Resource Management

5%

Companies That Made Internship Offers in 2018*Preliminary Data as of 8/1/18

Product/ Brand Marketing

General Management

Corporate Strategy Other: Finance, Ops, Sales

AB InBev

Clorox

Colgate-Palmolive*

Estee Lauder Companies, Inc.

General Mills*

Johnson & Johnson

Kraft Heinz*

P&G

PepsiCo

Starbucks

AB InBev*

Johnson & Johnson

Kraft Heinz

AB InBev

Bimbo Bakeries*

Johnson & Johnson

PepsiCo

AB InBev (Sales, Operations*, Finance)

Chobani (Finance)

PepsiCo* (Finance)

Kraft Heinz* (Finance)

* Companies that extended US offers to students without US work authorization

Companies That Made Full-Time Offers in 2018*Preliminary Data as of 8/1/18

Product/ Brand Marketing

General Management

Strategy Other

AB InBev

Estee Lauder Companies Inc.

General Mills

Johnson & Johnson

Pepperidge Farm

PepsiCo

Reckitt Benckiser

Sabra Dipping Co.

Unilever

General Mills

Kraft Heinz*

Manhattan Beer Distributors

3M

AB InBev

PepsiCo

AB InBev* (Operations/Supply

Chain)

Estee Lauder Companies Inc. (Finance & HRM)

PepsiCo* (Finance)

* Companies that extended US offers to students without US work authorization

Source of Job Offers*Preliminary Data as of 8/1/2018

2018 Internships 2018 Full-Time

Wharton Job - On Campus

Recruiting79%

Wharton Job - Job Posting

13%

Personal Networking

Connections5%

Other3%

Wharton Job -On Campus Recruiting

61%Wharton Job -Job Posting

13%

Personal Networking

Connections13%

Other7%

Wharton Alumni Contact

3%

Return to Previous Employer

3%

Timing of CPG Internship Offers: Class of 2019*Preliminary data as of 8/1/2018

0

5

10

15

20

25

Timing of CPG Full-Time Offers: Class of 2018*Preliminary data as of 8/1/2018

0

1

2

3

4

5

6

7

8

CPG Salary Breakdown: Class of 2019 & 2018*Preliminary Data as of 8/1/18

CPG Internship (monthly) Full-Time (annual)

Number Accepted 28 21Salary Range $4,300-$15,500/mo $105,000 - $200,00025% Salary $7,300/mo $106,000Median Salary $8,000/mo $115,00075% Salary $8,000/mo $122,000Number with Sign-On Bonus

8 19

Median Sign-On Bonus $5,000 $30,000

Wharton MBA Alumni Survey 2017 – Base Salary and Total CompensationMedian (25th percentile/75th percentile)

Consumer Products 2013-2017n=40

2008-2012n=30

Base Salary$130,000

($113,000/$159,500)$173,500

($150,000/$200,000)

Total Compensation$157,000

($121,000/$200,000)$247,500

($193,000/$302,000)

Average Title/Level Manager Director

Graduating Year

Resources at Wharton

MBACM and Marketing Club Work as a Team

Marketing CLUB MBACMEmployer Relationships• Industry relationships and firm

knowledge• Identify job opportunities• Facilitate employer-student

relationships

Skill Development • Job search skill workshops• Resume reviews • Mock interviews

Advising• Self assessment tools• Support in setting priorities, job search

planning, resources & tools, etc.

Career Related Events• Lunch & learns• Company DOJs • Marketing Conference• Coffee chats

Skill Development • Education and enrichment events• Job search skills workshops• Interview Question Database and

“Hot Groups”

Advising and Mentorship• 1Y/2Y peer mentorship

45

Wharton Marketing Club

• Formal visits span multiple cities, offering an opportunity to see large and smaller company headquarters and plants

• New York – established (e.g. Johnson & Johnson, Colgate-Palmolive, PepsiCo)

• New York – start-ups (e.g. KIND Snacks, Casper)

• Midwest – General Mills, P&G

• San Francisco – Clorox• Newark – ABI brewery

CAREER TREKS

• Recruiting 101 Parts 1 & 2

• Resumania

• Cover Letter review

• Hot groups and mock interviews with 2Ys

• Company-led interview prep sessions

• Enterprise workshop

WORKSHOPS

• Learn from industry thought leaders through keynote speeches and panels

• Explore marketing opportunities in CPG, Tech, Industrials, Beauty, etc.

• Exposure to marketing/ project management/ general management roles

• Increase visibility with recruiters to enhance both mature and enterprise recruiting processes

CONFERENCE

Fast Facts: • Focus on marketing as a function across all

industries, including but not limited to CPG• ~150 Members• ~3 Annual Treks

Next Steps and Resources• MBACM and CareerPath

• Complete your CareerPath profile and set email preferences

• One-on-one advising sign-ups now open; sessions begin 9/10

• Attend career workshops and utilize resources on MBACM student website

• Work on your resume; submit through CareerPath by 9/10 for MBACM feedback

• Marketing Club

• WMC Info Session (9/12, JMHH 355); 2Y Career Panels (9/18, JMHH 240); Recruiting 101 (9/24, JMHH F55); Company L&Ls (starting 9/17)

• Wharton Community

• Begin networking with your classmates

• Search Wharton offer directory to identify 2nd years and target firms(Note: search criteria includes work authorization status)

Read emails from MBACM for important information on upcoming events and deadlines

RESUME WORKSHOP Q&A

Upcoming Workshops

NAVIGATING CAREERPATH & MBACM WEBSITE

• September 6 & 19 @ 12pm• Advisors share best practices, industry tips and

recommended resources, with open Q&A• Sign up in CareerPath

• September 17 & 18 @ 12pm• How-to demos for essential CareerPath functions

and intro to key web resources• Sign up in CareerPath

How We Will Communicate with You

Class Emails• Friday delivery (typical)• Deadlines, workshops, and resources

Industry Alerts• Sunday delivery• Based upon industry preference• Application deadlines, jobs, and recruiting events

Advisor Emails• Delivery as needed• Industry-specific advice• Recommended resources• Reminders and deadlines

Contact Information

Wharton MBA Career Management50 McNeil Building, 3718 Locust Walk, 215-898-4383

Website: http://mbacareers.wharton.upenn.edu/studentGeneral Email Inquires: [email protected]

CPG Industry TeamSugirtha Stathis, Career Advisor, [email protected]

Rebecca Krick, Employer Engagement, [email protected]

Marketing Club Co-PresidentsJenny Mi, [email protected]

Teju Aremu, [email protected]

Appendix

Tactical Next StepsNext Step How to… Resources…Company List (n=10-15) • A’s: 5

• B’s: 5• C’s: 5

• Offer Directory• CareerPathResource Library (MBACM

company notes)• CareerPath Jobs (& archive)

Research • Keep detailednotes for each “A” and “B” company

• MBACM siteResearch Tools• CareerPath notes• 10-Ks/Analyst Reports• Lippincott databases and library staff• Networking• JobTreks (organization & tracking tool)

Networking• 1Ys & 2Ys (talk now)• Alumni (talk in a few

weeks, make list now)

• Ask about role, projects, trends

• Take notes• Send TYs

• Offer Directory• Alumni Directory• Resume Books• LinkedInWharton SchoolSee alumni

Resume • ActionResults• Add Wharton

leadership• Add Clubs

pertinent to role

• MBACM siteResume Help

MBA Career Management

Advice from Second Years• PREPARE, and PREPARE EARLY! There is SO much that can be done before the process kicks off.

• Know thyself, reach out early to companies of interest and narrow down targets over time. Remain flexible but focused on interests. Think strategically – select opportunities that make sense both short and long term.

• Reach out to 1Ys and 2Ys who have worked at the companies you are interested in and use the Marketing Club as a resource. For career switchers, do a self assessment to determine what skill set you are looking for over the summer and ask pointed questions about intern project topics, scope, and support / mentoring in your conversations.

• If you're a career switcher, attend as many of the early EISs, coffee chats and L&Ls as possible. Each event enriches and deepens your CPG industry knowledge, even if you do not apply or they don’t hire internationals. Leverage Wharton´s industry experts and research materials; start reading about CPG and target companies NOW!

• The Marketing Club and MBACM have incredible resources (company notes, resume reviews, 2Y insights, alumni, hot groups, past interview questions) – USE THEM!

• Follow company news via Google Alerts and research reports from Lippincott databases (such as Euromonitor)

• As you explore companies, cast a wide net – attend all events and talk to as many alumni as possible

• Show up to EIS/L&L/coffee chats prepared with good questions - recruiters will take note if you have done your homework!

MBA Career Management

• At the end of the day, this is your career so take control and be proactive.

• If you're international, be clear on the list of sponsoring companies and temper your list for more involved events like DoJs. In the US, focus your energy on sponsoring companies and be open-minded about starting your international career outside US/home by leveraging Wharton´s alumni network.

• International students, consider recruiting for 1-3 different industries to maximize your chances.

• Network inside and outside Wharton OCR (on-campus recruiting)

• Take a targeted approach so you don’t overextend yourself

• Have a focused story and be able to clearly articulate how it fits in with firm X. For career switchers, it’s important to demonstrate why you want to work in your target functional role.

• Practice your pitch/story but also do your homework! For your target companies, take the time to pull key stats and names from the 10k, know the brands, understand the culture... it makes awkward networking conversations easier and demonstrates your passion for the company.

• Start writing down your STAR stories early, so you have time to practice and tailor to each company / industry (e.g. CPG vs. Tech).

• If you get a few offers, talk to the firms' alumni in depth. There are many nuances to consider in your decision. Don’t brush a company off for cultural reasons until you do proper research and meet the company's employees.

Advice from Second Years

FAQ CPG Recruiting Can I recruit in CPG and another industry?

• Yes, it is manageable• Most common industry overlaps: Retail, Tech, General Management / MBA Leadership Programs, Consulting (targeted)• Be clear on your story and pitch for each industry, and careful not to stretch yourself too thin

How important is networking? Do I need to attend all company events?• Recommended. Company reps want to get to know you. Engaged participation demonstrates your interest in the industry/firm/role.• If have a conflict, can reach out separately to express interest and schedule another touchpoint• Additional off-campus outreach is encouraged to build your knowledge and network

What is the right time to start reaching out to alumni?• Once you have a better sense of your story (why CPG/company/role, etc.); do homework first by talking to experienced 1Ys and 2Ys• Large CPG firms’ recruiting efforts are typically alumni-led, so you will have many opportunities to connect with alumni during Q2 recruiting events

MBA Career Management

FAQ CPG Recruiting Do CPGs sponsor US work authorization?

• A few firms will sponsor for certain functions. Sponsorship is role-dependent and can change from year to year, so always check the current job posting.• Firms that typically sponsor include: General Mills (brand management), Colgate-Palmolive (brand management), Bimbo Bakeries (strategy), Kraft Heinz (leadership program, multiple functions).

Can I do two internships?• Not common, and not recommended for large firms• Cautionary tales: won’t extract full value of internship; may cue lack of interest or commitment; risks low performance, no offers• Large, structured programs unlikely to accommodate shorter internship or off-cycle start/end dates consider your goals and risk vs. reward

MBA Career Management

Internship/Full-Time Yield (WG18)

51% of students reporting accepted offers report having done their internship at the same company.

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Note: Preliminary data as of 7-11-18