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Page 1: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Sam McRoberts – SEO Lead

Jessica Fisher – Client Manager

April 25th 2012

How to Use Pinterest for Business

Page 2: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Presentation Agenda About Point It

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM, SEO, Social, Local, Mobile

• $30 MM in managed media/yr

• Servicing clients across all verticals and revenue models

Page 3: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Presentation Agenda Webinar Information

•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

Page 4: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

What is Pinterest?

http://pinterest.com/about/help/

Page 5: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

A Basic Pinterest Page

Page 6: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Why Should You Care?

Page 7: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Is Your Business a Good Fit?

Page 8: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Is Your Business a Good Fit?

Page 9: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Is Your Business a Good Fit?

Page 10: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Getting Started

Page 11: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#1 – Create An Account

pinterest.com/nordstrom/

Page 12: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#2 – Pinterest Etiquette

http://pinterest.com/about/etiquette/

1.Be Respectful 2.Be Authentic 3.Credit Your Sources 4.Report Objectionable Content 5.Tell Us How To Make Pinterest

Better

Page 13: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#3 – Learn the Basics

Page 14: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#3 - Learn the Basics Cont.

Page 15: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#3 - Learn the Basics Cont.

Page 16: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#4 – Optimize Your Images

Page 17: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#5 – Pin Your Own Images

Page 18: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#6 – Make Your Photos Easy to Pin

http://pinterest.com/about/goodies/

<meta name="pinterest" content="nopin" />

Page 19: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#7 – Tell Visitors You’re on Pinterest

http://pinterest.com/about/goodies/

Page 20: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#8 – Getting SEO Value from Pins

Page 21: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#9 – Using Pinterest for eCommerce

Page 22: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#9 – eCommerce Continued

Page 23: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#9 – eCommerce Continued

Page 24: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#10 – Affiliate Revenue on Pinterest

Page 25: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#11 – Track Everything

Page 26: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#11 – Track Everything Cont.

http://pinterest.com/source/yoursite.com

Page 27: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

#12 – Copyright and Legal Concerns

<meta name="pinterest" content="nopin" />

1.Give Credit to the Source

2.Use Common Sense

3.When in Doubt, Ask for Permission

Page 28: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Bonus - #13 – Pinterest Tools

Page 29: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

And That’s It, So Start Pinning!

http://pinterest.com/about/help/

http://pinterest.com/pinterestbiz/

Page 30: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Last Chance to Ask Questions

Page 31: How to Use Pinterest for Business › pdf › Pinterest for Business.pdfHow to Use Pinterest for Business Presentation AgendaAbout Point It •Launched in April 2002 •Seattle’s

Thank You

Sam McRoberts – [email protected]

Jessica Fisher – [email protected]

[email protected]

Point It Search Marketing Agency

www.PointIt.com


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