Highways England - Welcome to GOV.UK · PDF fileThe Highways England visual identity uses two colours from the Pantone ... RGB: 104, 129, 129 Pantone 5487 CMYK: 0, 24, 94, 0 RGB: 253,

Version 1.1.1 - January 2017

Highways EnglandVisual identity

guidelines

Version 1.1.1 – January 2017

Highways England - Visual identity guidelines

Version 1.1.1 - January 2017 1

Contents1. What we stand for ............................................................ 2

2. Our visual identity ............................................................ 3

2.1 Logo ................................................................................ 4

2.2 Using other logos ............................................................ 8

2.3 Colour palette .................................................................. 9

2.4 Imagery ......................................................................... 10

2.5 Typography ....................................................................11

2.6 Graphics ........................................................................ 12

3. Design system ............................................................... 14

3.1 Stationery ...................................................................... 15

3.2 Presentations ................................................................. 19

3.3 Publications ................................................................... 20

3.4 Exhibitions ..................................................................... 24

3.5 Public notices ................................................................ 26

3.6 Personal protective equipment (PPE) ............................ 27

3.7 Vehicles ......................................................................... 29

3.8 Signage ......................................................................... 30

3.9 Traffic Officers ............................................................... 35

4. Contractor branding policy ............................................ 37

4.1 Overview ....................................................................... 37

4.2 Major project schemes .................................................. 39

4.3 Maintenance schemes .................................................. 40

4.4 DBFO schemes ..............................................................41

4.5 Charging schemes ........................................................ 42

5. Contacts ........................................................................ 43



What we stand forAlong with our people and services, our visual identity is the face of Highways England. It therefore reflects our company values and brings them to life. The branding also expresses the forward-thinking role we play in national life, as we support the journeys of today, while investing in those of tomorrow.

Our values

Driven to improve

Performance: building on our professionalism and expertise, we are always striving to improve and deliver a network that meets the needs of our customers.

Leading the way

Leadership: we have a clear vision for the future of the network and our personal contribution towards it. We take others with us on the journey.

A trusted friend

Engagement: we have an open and honest dialogue with each other, as well as our customers, stakeholders and delivery partners.

A responsible custodian

Stewardship: we are custodians of the network, acting in the long-term national interest, with integrity and pride.

A creative thinker

Creativity: we find new ways to deliver by embracing difference and innovation, while challenging conventions.

1



2

Our visual identity�� Logo

�� Colour palette

�� Imagery

�� Typography

�� Graphics

Logo

Colour palette

Imagery

Typography

GraphicsPantone 282 Pantone

Process Blue85% tint of black

Helvetica Lt Std



LogoAside from colourways, there are two versions of our logo

Corporate logo Representative logo

The corporate logo should be used in all circumstances – on corporate stationery, presentations, publications, exhibition material, advertising and digital media as well as vehicles and signage.

The representative logo should feature on material used by contractors representing Highways England.

The logo uses two colours from the Pantone® colour matching system.

Pantone 282 Pantone Process Blue

The icon and ‘highways england’ legend must always appear together and not be used separately.

2.1

Corporate logo

Representative logo



Size and space

There is always clear space around the Highways England logo. This is important to ensure it is clear, immediately recognisable and consistent. The ‘X’ height determines the minimum clear space you need to leave around the logo.

When the logo is used on publications ‘X’ is equivalent to the height of the letter ‘h’ in the word ’highways’ in the logo. Figure 2.1.1

When the logo is used on signage or digital media ‘X’ is equivalent to half the height of the letter ‘h’. Figure 2.1.2

Figure 2.1.1

Exclusion zone – Publications

Figure 2.1.2

Exclusion zone – Signage and digital media

Figure 2.1.3

Minimum size

The minimum size of the logo for all applications is 25mm wide. Figure 2.1.3

Usage

Wherever possible, use the logo in its true form on a white background. Never reproduce the logo in any other colour combinations, tints or tones.

There may be times when it isn’t possible to recreate the logo in the corporate colours. In this case you will need to reproduce it in mono (black) or reversed out (white).

If you need to reverse out the logo, only use dark backgrounds. If you’re using a lighter background, always use the logo in its true form.

You may want to use the logo over a photographic background or coloured image. You can do this as long as it is clear. Only use the logo on a background image that provides sufficient contrast and has a good even tone.

True form

Mono black

Reversed out (white)

25mm



What not to do

The Highways England logo is the core of our visual identity. It is therefore essential that we use it correctly and consistently across all applications.

Never:

�� Separate elements of the logo.

�� Stretch or distort the logo in any way.

�� Change the colours of the logo.

�� Display the logo at an angle - it always appears in the horizontal position.

�� Use another typeface or additional text within the logo.

�� Use the logo on any background image or graphic that makes it unclear.

�� Reverse the logo out of any light colours or light background images where there isn’t enough contrast.

�� Incorporate the logo with other elements to form a new logo.



The Highways England logo must have greater or equal prominence to any logo appearing alongside it.

Where a single contractor logo is used with the Highways England logo, the logos should be of equal prominence with the relationship statement ‘working on behalf of’ clearly visible. Figure 2.1.4

Where numerous contractor logos need to appear with the Highways England logo, the Highways England logo should have greater prominence than the other logos, which should have equal prominence with each other. In this instance the Highways England logo must appear first followed by the statement ‘delivering through’, in Helvetica or Arial, followed by the contractor logos. Figure 2.1.5

Figure 2.1.4

Single contractor use delivering through

A123Lock Cottages to Barley Field

improvement scheme

working onbehalf of

Using other logos

2.2

Figure 2.1.5

Numerous contractor use



The logos of other organisations can be included on documents if they represent a true partnership. Figure 2.1.6. This means a project or situation where all recognised participants contribute skills, materials or services. If it is not a true partnership, then other organisations can be referred to by name only on the inside of the publication, where applicable.

Strategic Road Bridges Alongthe West Coast Main Line

Structure Survey

Date of Issue - May 2016

Figure 2.1.6

True partnership use

Sub brands

Highways England has one logo and one brand. Sub-brands undermine the corporate brand. Project teams or groups may wish to use an appropriate and consistent colour theme and treatment of text to build a repeatable and recognisable look and feel to their outputs. Only the colours and fonts listed in this document can be used in this way.

Only high level and long term marketing campaigns may include an overarching linking element. These should not be used on Highways England branded material, although they may appear alongside the Highways England logo at the bottom of marketing/campaign materials. All publicity material relating to road safety must be referred to your regional Highways England communications team. They will consider the use of THINK! branding, in conjunction with the Department for Transport publicity team.

All other usage scenarios, such as alliances, must be considered and agreed with the Highways England communications division on a case-by-case basis. Where appropriate, this will include a formal business case and approval process.

Please consult your local communications or creative team for further advice.



Colour paletteThe Highways England visual identity uses two colours from the Pantone® matching system plus an 85% tint of black. To check the colours, always match to the relevant Pantone® swatch.

Primary palette

2.3

CMYK: 57, 98, 0, 46

RGB: 91, 19, 86

Pantone 2622

CMYK: 18, 94, 0, 0

RGB: 203, 38, 134

Pantone 240

CMYK: 0, 48, 100, 0

RGB: 244, 150, 0

Pantone 144

CMYK: 65, 0, 100, 42

RGB: 69, 124, 31

Pantone 364

CMYK: 0, 95, 100, 29

RGB: 177, 32, 9

Pantone 484

CMYK: 35, 0, 16, 54

RGB: 104, 129, 129

Pantone 5487

CMYK: 0, 24, 94, 0

RGB: 253, 198, 0

Pantone 123

CMYK: 45, 0, 100, 24

RGB: 134, 163, 21

Pantone 377

CMYK: 57, 0, 100, 0

RGB: 128, 186, 39

Pantone 368

CMYK: 0, 100, 99, 4

RGB: 220, 8, 20

Pantone 1797

CMYK: 30, 30, 60, 10

RGB: 179, 161, 110

Pantone 873

CMYK: 0, 62, 100, 32

RGB: 179, 93, 0

Pantone 160

CMYK: 10, 0, 6, 27

RGB: 188, 197, 196

Pantone 5507

CMYK: 31, 27, 0, 20

RGB: 160, 160, 190

Pantone 5285

CMYK: 87, 0, 38, 0

RGB: 0, 166, 170

Pantone 326

Pantone Process Blue

CMYK: 100, 10, 0, 10

RGB: 0, 139, 203

CMYK: 100, 68, 0, 54

RGB: 0, 46, 95

CMYK: 0, 0, 0, 85

RGB: 74, 74, 74

Pantone 282 85% Process Black

Pantone Process BluePantone 282 85% Process Black

For greater flexibility and depth, colours from our secondary palette may be used alongside the primary colours.

For printed literature you should not use colours below a tint value of 15 per cent.

Secondary palette



ImageryImages should be used in a way that complements the visual identity and reflects our values.

A portfolio of official corporate imagery is available and can be requested from your regional Highways England creative team.

The use of additional or alternative imagery is encouraged, provided that it adheres to the following stylistic principles:

�� Has an appropriate balance between functional/infrastructure images and people-centric shots.

�� Has a tonal range that complements the accompanying branding and design.

�� Reflects the diversity of our workforce, stakeholders and customers.

�� Emphasises movement by using relevant techniques such as long exposure times.

�� Engages the audience by using artistic techniques, such as unconventional angles or short depth of field.

2.4



TypographyThe Highways England corporate typeface is Helvetica. When Helvetica is not available, Arial must be used. To comply with diversity guidelines, body copy should be set at 11pt on 16pt leading. There is a minimum size set at 10.5pt on 13.5pt leading.

When using Microsoft Office applications, body copy should be set at 12pt on single line spacing in Arial.

You can find more information about delivering accessible communications on the Office of

Disability Issues website.

Helvetica

The standard set of Helvetica fonts are listed here, although designers may wish to use additional weights available in the Helvetica family.

Helvetica Light and Light Oblique

Helvetica Roman and Oblique

Helvetica Bold and Bold Oblique

Helvetica Black and Oblique

Helvetica Light Condensed and Oblique

Helvetica Condensed and Oblique

Helvetica Bold Condensed and Oblique

Helvetica Black Condensed and Oblique

Arial

Arial should be used when Helvetica is not available.

Arial

Arial Italic

Arial Bold

Arial Bold Italic

Arial Narrow

Arial Black

2.5

https://www.gov.uk/government/organisations/office-for-disability-issues

https://www.gov.uk/government/organisations/office-for-disability-issues



GraphicsThe logo is part of a wider visual language that expresses our company values.

A set of supporting graphics are incorporated into the overall design system, and tailored for use on particular media. They are only appropriate in these prescribed circumstances and do not appear on all assets.

Never

�� Amend or rescale the prescribed brand graphics.

�� Use the graphics out of their intended context.

�� Add the graphics to a design template that isn’t meant to have them.

�� Create new derivatives or variants of the graphic approach.

�� Use the graphics alongside additional, unrelated graphics that may clash.

2.6

Winter is coming...

GET AGRIPCheck your tyres regularly for signs of wear and damage.

www.highways.gov.uk

Working hard to keepEngland moving

Highways England islooking for great peopleto do a great job in our

customer servicecentre.

Do you have what it takes?If you’re interested and

would like to know more,visit our website and

search ‘jobs’.

www.highways.gov.uk

Asset 1 – Poster footer (portrait – full width) Asset 1 – Poster footer

(landscape – 2/3 width)

Asset 1 sample use

Note: This asset must always be aligned to the bottom right corner of a page. Only one instance of this asset may be used per page. One instance of one other asset may be used alongside it but must not overlap it.



Asset 3

Minimising our impacton the rural environment

Free exhibition

To find out moreabout the work we do toprotect the rural environment come along to one of our free exhibitions:

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Checkyour tyres regularly

www.highways.gov.uk

Winter is coming

GET AGRIP

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Asset 4 – Wide landscape banner (3 part element)

Asset 3 sample use

Asset 4 sample use

Asset 2 sample use

Asset 2

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Note: You may use more than one instance of this asset on a page but they must not overlap. You may flip the asset horizontally or vertically. Never use more than one asset type on a page.

Suggested use: single sided flyers, graphic web content, page placeholders

Note: You may use more than one instance of this asset on a page but they must not overlap. You may flip the asset horizontally or vertically. Never use more than one asset type on a page.

Suggested use: single sided flyers, graphic web content, page placeholders

Note: All 3 elements of this asset must be used and must not be moved in relation to each other. The asset may be flipped horizontally. The asset must be the full height of the visible space.

Suggested use: web banners, printed banners



Design systemOur visual identity is brought to life through a wide range of collateral and touch-points, from stationery to signs. The style and appearance of all branded assets is governed by our overall design system.

3

A1Leeming to Barton Improvement

Start of works exhibition

Welcome

Highways England -- Creative Xxxxxxx

Winter bites!Is your vehicle ready?Winter can easily be the most challenging time for driving on our roads: it gets dark early and winter weather can bring all sorts of hazards – not just snow and ice, but hail, heavy rain, high winds, fog and even flooding.

Be prepared

In winter it’smore important than ever to:See and be seen. Check: windscreen wipers and

washers window demisters all lightsGrip the road. Check: tyre condition tread depthStart up in the cold and damp. Check: battery condition anti-freeze

www.highways.gov.uk


Working hard to keepEngland moving

Highways England islooking for great peopleto do a great job in our

customer servicecentre.

Do you have what it takes?If you’re interested and

would like to know more,visit our website and

search ‘jobs’.

www.highways.gov.uk

Felixstowe to the MidlandsRoute StrategyEvidence Report

April 2015

We’re making improvements to the

Dartford CrossingNew payment arrangements are

now in place and work to improve the road layout is underway.

Plan your journeySummer driving

advice

June 2015

Operating England’s roadsTen years of continuous

improvement

National Road Users’ SatisfactionSurvey (NRUSS) Annual Report 2012/13

Incorporating equality analysis

Version 1.2

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StationeryLetters

Always:

�� Use Helvetica or Arial typefaces for the body of the letter.

Never:

�� Reposition, redraw, or distort any of the letterhead elements.

Contractors

�� The representative version of the Highways England logo should be used. As per Figure 3.1.1, the contractor logo must be smaller or of equal prominence to the Highways England logo. The contractor logo must be in the top left corner of the page and the Highways England logo in the top right. Below the Highways England logo our customer services phone number must

3.1

appear followed by our website address. Size and positioning are as shown.

Templates

�� Highways England staff can access templates and macros from the Microsoft Word toolbar. Contractors should contact their regional Highways England communications team. Figure 3.1.2

A N Other 3 NORTH Lateral 8 City Walk Leeds LS11 9AT

Direct Line: 0113 474 61182 1 April 2015

Our ref:Your ref:

Mr Andy SmithHouse nameStreet nameTown nameCountyPost Code

Dear Andy

LETTER TEMPLATE TEST

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Yours sincerely

A N Other Creative Team Email: [email protected]

cc: copy person 1 copy person 2 copy person 3

Registered offi ce Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ

Highways England Company Limited registered in England and Wales number 09346363

Working on behalf of

Customer Contact Centre: 0300 123 5000www.highways.gov.uk

Contractors Name Site Address Lorem ipsum dolor sit amet, consectetuer adipiscing, Ipsum HP44 4YYTel: 1234 567 8910 Fax: 1234 567 8902 Email: dolorsit@dolorsit

Figure 3.1.2

Sample Highways England letter

Figure 3.1.1

Sample contractor letter



Compliment slips

Never:

�� Reposition, redraw, or distort any of the compliment slip elements.

Contractors

�� The representative version of the Highways England logo should be used. As per Figure 3.1.4, the contractor logo must be smaller or of equal prominence to the Highways England logo. The Highways England logo and contact details must always appear top right and the contractor’s logo top left.

�� The contractor’s name, site address and contact details (excluding web address and all logos) must always be at the bottom of the page below the blue rule. The position of the blue rule can be adjusted in accordance with the number of lines of information required. Size and positioning are as shown.

Templates

�� Highways England staff can access templates and macros from the Microsoft Word toolbar. Contractors should contact their regional Highways England communications team. Figure 3.1.3

Figure 3.1.3

Highways England compliment slip

Figure 3.1.4

Contractor compliment slip

With the compliments of A N Other Email: [email protected]

3 NORTHLateral8 City WalkLeeds LS11 9AT

Direct Line: 0113 474 61182

www.highways.gov.uk

Contractors Name Site Address Lorem ipsum dolor sit amet, consectetuer adipiscing, Ipsum HP44 4YYTel: 1234 567 8910 Fax: 1234 567 8902 Email: dolorsit@dolorsit

With the compliments of





Business cards

Always:

�� Use Helvetica or Arial typefaces for the body copy of the business card.

Never:

�� Reposition, redraw, or distort any of the business card elements.

Contractors

�� Business cards are double sided – the Highways England logo and contact details on side one, and the contractors business card on side two. Always centre the Highways England logo and contact details. Figure 3.1.6. The representative version of the Highways England logo should be used.

Templates

�� Highways England staff can access the business card ordering system by clicking here. Contractors should contact their regional Highways England communications team. Figure 3.1.5

Figure 3.1.5

Highways England business card (single sided)

Figure 3.1.6

Contractor business card (double sided)Side 1 Side 2

Alice Nother

The Cube Direct Line: 0121 123 4567GTN: 6189 4567

Birmingham

Senior Business Partner

199 Wharfside StreetMobile: 0789445935

[email protected]

B1 1RN



http://share/Share/livelink.exe?func=ll&objaction=overview&objid=2508381&viewType=1



Figure 3.1.7

Highways England email signature

Figure 3.1.8

Contractor email signature

Email

Always

�� Include your full national and GTN telephone numbers which must be in the following formats:

�� For 6 digits – area code followed by 000 000 (eg 01306 878 192)

�� For 7 digits – area code followed by 000 0000 (eg 0121 878 1924)

�� For 8 digits – area code then 0000 0000 (eg 020 7154 1234)

Never:

�� Place graphics other than the corporate logo in the signature.

�� Use any colour, novelty fonts or personalised signature.

�� Add a strapline.

�� Add any clipart, photographs or animated graphics.

Contractors

�� Staff working on Highways England schemes must identify themselves accordingly in emails.

�� The wording ’Working on behalf of Highways England’ must be included within the body copy of the email; in addition to the prescribed information in the contractor’s email signature, as per Figure 3.1.8.



Figure 3.2.1

Highways England 16:9 slide template (a 4:3 template is also available)Title slide Content slide

Figure 3.2.2

Contractor logos on presentations

PresentationsAlways

�� Optimise images for use in presentations so they are an appropriate resolution.

Never

�� Resize, distort or move the Highways England logo.

�� Change the colour or font within the template.

�� Use clip art or animation for external presentations.

Contractors

�� As per Figure 3.2.2, the Highways England logo must always appear in the bottom right, with the contractors logo in the bottom left and in proportion to the Highways England logo.

Templates

�� Highways England staff can access the template by clicking on the Highways England tab in PowerPoint. Contractors should contact their regional Highways England communications team. Figure 3.2.1

3.2



PublicationsCreating a consistent look and feel across our printed materials is vital if we are to present a coherent and professional image. Public facing and high profile internal corporate documents must conform to the style identified within these guidelines. They should be created by design professionals within our creative team only.

Always

�� Use imagery, colours and typefaces that adhere to the principles in these guidelines.

�� Aim for a clean, simple and uncluttered appearance.

�� Consider the needs of the audience, including diversity and disability issues.

�� Adhere to our corporate writing style guide.

3.3

Never

�� Attempt to recreate, move or rescale the design elements.

�� Add additional design elements to the existing template.

A38Derby Junctions improvement

Public consultation

January 2015

Highways EnglandBusiness Plan

2014-15

M4Junction 3 to 12 smart motorway

Consultation – The introduction of variablemandatory speed limits

January 2015

Sample 1 Sample 2 Sample 3

Templates

�� Highways England designers can access templates by clicking here. Contractors should contact their regional Highways England communications team.



Publications statements

As a legal requirement, all external publications are required to carry a copyright statement. Details for electronic and printed formats are given as follows.

Electronic copies

The following crown copyright wording must appear on the back page of all electronic publications:

© Crown copyright (year of publication).

You may re-use this information (not including logos) free of charge in any format or

medium, under the terms of the Open Government Licence. To view this licence:

visit www.nationalarchives.gov.uk/doc/open-government-licence/

write to the Information Policy Team, The National Archives, Kew, London TW9 4DU,

or email [email protected].

This document is also available on our website at www.highways.gov.uk

If you have any enquiries about this publication email [email protected] or

call 0300 123 5000*. Please quote the Highways England publications code PRxxxxx.

Highways England creative job number Xxxxxxx

*Calls to 03 numbers cost no more than a national rate call to an 01 or 02 number and

must count towards any inclusive minutes in the same way as 01 and 02 calls.

These rules apply to calls from any type of line including mobile, BT, other fixed line or

payphone. Calls may be recorded or monitored.

Registered office Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ


Printed copies

Printed publications must be on paper from sustainable sources.

The following statement must appear on the back page of all printed publications:

© Crown copyright (year of publication).

You may re-use this information (not including logos) free of charge in any format or

medium, under the terms of the Open Government Licence. To view this licence:





If you have any enquiries about this publication email [email protected] or

call 0300 123 5000*. Please quote the Highways England publications code PRxxxxx.

Highways England creative job number Xxxxxxx





Printed on paper from well-managed forests and other controlled sources.





Our design system

This page shows how our brand graphics can be used.

Figure 3.3.1 shows the design treatment in its basic form. The two primary blues are used in the layout shown. The document title must appear in the top shape. Where necessary text can be placed in either or both of the other two shapes but not in the white space next to the logo.

Figure 3.3.2 shows the tonal approach using any one colour from either the primary or secondary palette. The top shape has a tint of 65%, the middle shape a tint of 85% and the bottom shape is 100%. Any text on these shapes must be clearly legible, providing good contrast.

Figures 3.3.3 and 3.3.4 show the standard usage with an image in the middle shape. The tonal approach outlined above should be used on the remaining shapes.

Highways EnglandStaff handbook

Version 1.0

April 2015

Highways EnglandCompulsory Purchase Orders

How the process works

Version 1.0

Felixstowe to the MidlandsRoute StrategyEvidence Report

April 2015

Highways EnglandRoad map to learning

and development

Version 1.0

Figure 3.3.1

Figure 3.3.5 Figure 3.3.6 Figure 3.3.7

Figure 3.3.2 Figure 3.3.3 Figure 3.3.4

Figure 3.3.5 shows how the shapes can be used on high impact materials such as display panels. On dark images the top and bottom shape should be coloured white and set to 20% opacity. On light images these shapes should be coloured between 30% and 60% black with the transparency effect set to ‘Multiply’ as in Figure 3.3.6.

Optionally the middle shape can be treated, in the ways described above, instead of the top and bottom shapes. Figure 3.3.7

Supportingthe economy

Essequi core ne dolestruptat landi nus

eum reptatur acesto dignias plandel libus,

que voloressima verempo rehendelit

quam assequi.


The Severn CrossingA gateway to Wales

Idenitis ma doluptur, corae reptatem corempo reruntotati nonsequi temporit

labor aditatusam quist, num que dolorpori as esero

Beatum denis evelit ea nullaborem inctotam, qui blaboreped que

commoditium fugitiat plit harunt dolupta sunto ipsam quisi res et etur rehendest

que quibus, venimaio. Nam iliquae eum intio cuscium illabor poriore ndiatium

evelitium eati ab inctius.


Winter is comingCheck your tyres regularly for

wear and damage

Be prepared

www.highways.gov.uk/safety




Contractors

For documents aimed at members of the public, only the Highways England logo should be present on the front cover. Figure 3.3.1

Contractor logos can be placed on the back page of newsletters or leaflets going out to members of the public including the wording ‘Working on behalf of Highways England’. Figure 3.3.2

Internal newsletters going out to project teams may carry supplier logos at the bottom of the front page including the wording ‘Working on behalf of Highways England’. Figure 3.3.3

The size of the supplier logos must be no bigger than 6.5mm in depth and the wording ‘Working on behalf of Highways England’ in 10pt Helvetica Bold. Figure 3.3.4


ut archilla voles dolorisquam debis entiur, es alique volupta nonet rest, undipsu ntotatur rerem num et qui nos volorerum illitatquos et plabori aniscit, cuscium volum re plia eium is archictore dolupta quatempor aut maximporest que estiorem elliqui adio.

Vitam eiciatem denietusam nonsequo que et voluptibus adis debitio sseque offi cturiam, voloreh endit, ipitas sed ut haribus aut que voloria pos maximolorest ius ipsapero blab idemqui quam errumquodit abo. Tur at eserovide non re et et volupti stiur? Henda quaturi atestendis acit, sitatur,

eatus, sandunt lab iligendae volorepudis aut aut verferf eruptat quiaspi enitio et aut omnisciae.

Soluptaquam veles volupti oriorerroDem quam eosandia santure moloreium quia aruptio. Vitibernam ipsume vel molut landand untibero im soluptatur as autatur as aut qui te nemporempero ipsae.

Duciisc imaxima venimint, voluptur atem velesequam estota sitis quibea sitaturior remporro inctior rescitatquis sa deni netur, andanda ndustistia apiet laborerro ma volessum init, te sincta videndi gendite dis ilit inctasp erchit qui consequidia exero earuptio eatustiamet offi c tor alignam eiusam earume alibearumque voluptam hilit ad maximintem ipidi debis sitatureped quo dolum si tes mo dolum experep uditatur si occust untia sequundus cor re, qui bernat anditas pore, ullat.

Rehenissit et aut rectur?Epero consequ oditibusapid maios se pratiur ma del il eruptios doles deligendunt mi, quo mod mod ut volorro blaceperrum es estinus.On natis et offi cianis aliciametur, omnis ame pelit arum a quis et voluptatate quas nienda debitaecto




Working on behalf of Highways England



Vitam eiciatem denietusam nonsequo que et voluptibus adis debitio sseque offi cturiam, voloreh endit, ipitas sed ut haribus aut que voloria pos maximolorest ius ipsapero blab idemqui quam errumquodit abo. Tur at eserovide non re et et volupti stiur? Henda quaturi atestendis acit, sitatur.

Soluptaquam veles volupti oriorerroDem quam eosandia santure moloreium quia aruptio. Vitibernam ipsume vel molut landand untibero im soluptatur as autatur as aut qui te nemporempero ipsae. Duciisc imaxima venimint,





omnihilitas nobis utemqui dio cones nonecer ibusdae ditiame dolupti optaquu ntorehendi doluptus doluptaque et asperiae. Ipidunt perum fugia volenda eperfer uptatio nsectia tintis abore nonem qui saes nullest quas dipsandit est, odicius temquis mo quodis nonsequiatur ad quam faccum volor asin re liae laboriaerum vent aut earum sit unti ut lant, commod escimi, odianditi offi c tota con si omnis nobis numquat a is enissi blatus accuptaquam quiatum ex eum haruptas denis abor repudandi to qui occaecera cum hilici qui abores vendae. Ilicae ressund eliquam aut hillique nihita doluptur acest et et aut occus.Totatquamus ea nonesequiam qui conem fugia dolorat.

Es alicienit vent etumQui illam et landi rem eos voleni berem et, uta demolor porehendi tendae mi, offi c tem vellupis aut accust, sit ut facestius rest harciis con poruntust, occus es escimposanis dolori blaut idus aut hillupt iuriori busdandae landitem fuga. Landi rehenih itecum sitinulpa aut dolum imi, si doluptia pedia qui omnis et autem eat aut ratinulles eicia dolut volesciet abo.

Venis idellutecumSit acepedit aut aborerepudit laut aligenia quat occae cone velendisiti ducium sim net et, consed maximus amendae. Atus estiusa sed eum venis aut pa volorrovitam fugias simus, cum natur, omnihitis sin nihiliq uuntis adissim usciis mod quiae cuptatiunt faccull aboribus anis nonsedit, si sus, sime ex ea con cum rerspel ipient laboratia volenist ident, quis sitas nullectus eum rerum, sin culparum eum, tem quiam sincillatur res quo dolectium rem fuga. Faccullamus acest atiunt harcium is nam et que non expliquia dolut rerovid quos doluptas modicia quis re pratur repuditia velenda et videm aspidenem fugitis repe vid qui ducius utes coriandus dempos net aut aut qui di totatis maio offi cia sitiam, quo doluptati volorit faccusa ntotat.

Same cuptas volorro

Quas accabor rovita nisquia que que pliquaesciis aut quatem fuga.

Fugiatem as autem rem autem hit eost, occae volesci endebisit andisti ullabo.

Nameturis voluptas eturesendis aut endit iduci ipidebit dis maion et es exersped ut qui doluptas millectem.

Ut id quam facia quae pos quatur re doluptation prem reperes ea sunt, optate at occaece perehenis ea perum ut volent.

Ovidebit, cullectur sime ne nem.

Working on behalf of Highways England Working on behalf of Highways England



Vitam eiciatem denietusam nonsequo que et voluptibus adis debitio sseque offi cturiam, voloreh endit, ipitas sed ut haribus aut que voloria pos maximolorest ius ipsapero blab idemqui quam errumquodit abo. Tur at eserovide non re et et volupti stiur? Henda quaturi atestendis acit, sitatur.

Soluptaquam veles volupti oriorerroDem quam eosandia santure moloreium quia aruptio. Vitibernam ipsume vel molut landand untibero im soluptatur as autatur as aut qui te nemporempero ipsae. Duciisc imaxima venimint,





Figure 3.3.1

Figure 3.3.4

Figure 3.3.2 Figure 3.3.3

6.5mm

10pt Helvetica Bold



ExhibitionsDisplay panels can be used to convey simple messages or much more detailed information. They therefore come in two formats – high impact Figure 3.4.1 and high detail Figure 3.4.2.

Always

�� Use imagery, colours and typefaces that adhere to our visual identity guidelines.

�� Use short and punchy sentences to convey information.

�� Aim for a clean, simple and uncluttered appearance.

�� Consider the needs of the audience, including diversity and disability issues.

Never

�� Attempt to place too much information on one panel.

�� Add additional design elements to the existing template.

3.4

Templates

�� Highways England designers can access templates by clicking here. Contractors should contact their regional Highways England communications team.

Contractors

All public exhibitions must clearly show that Highways England is responsible for the scheme, including once work has started. Supplier logos are permitted on one information panel at the end of the set of standard Highways England exhibition panels. The range of supplier logos allowed depends on the nature of the exhibition.

Public consultation exhibitions Lead designer logo only

Pre-draft orders exhibitions Lead contractor and designer logos only

Draft orders exhibitions Lead contractor and designer logos only

Start of works exhibitions Agent, contractor and designer logos

Road openings Agent, contractor and designer logos

Figures 3.4.3 and 3.4.4 show how the supplier logos would appear with the Highways England logo on a 2m high panel. Any variations should be scaled accordingly, to retain the relative logo proportions.



Supportingthe economy

Essequi core ne dolestruptat landi nus

eum reptatur acesto dignias plandel libus,

que voloressima verempo rehendelit

quam assequi.


History and archaeologyHistoric buildingsWe have undertaken a review of all historic buildings affected by the improvement scheme. Where construction impacts are unavoidable, structures of historic interest, such as North Lodge and South Lodge, have been recorded in detail and mitigation measures undertaken.

Historic landscape featuresFeatures such as the earthwork remains of ridge and furrow and ancient boundaries are being recorded during site clearance work and we are maintaining a watch for other historic landscape features, such as mileposts.

Archaeological surveys during the A1 Dishforth to Leeming Improvement uncovered many finds including this horse skeleton. Similar surveys will take place between Leeming to Barton.

ArchaeologyA number of archaeological sites have been identified for excavation in advance of construction work, including Nationally Designated Romano-British sites. A full-time team of archaeologists are in attendance during site clearance work and topsoil removal in order to undertake these excavations and to identify and record any additional sites encountered.

ork andoric ic

Coins found on the A1 Dishforth to Leeming Improvement Scheme.

A1 Leeming to Barton improvement


The team

Client/Employer

Lead contractor

Contractor’s designer

A38 Derby Junctions improvements


The team

Client/Employer

Employer’s Agent

Lead contractor

Contractor’s designer

M60 Manchester smart motorways


Figure 3.4.1

High impactFigure 3.4.2

High detailFigure 3.4.3

Pre-draft / draft ordersFigure 3.4.4

Start of works / road openings

Panel should appear at the end of

the exhibit.

Panel should appear at the end of

the exhibit.



Public noticesPublic notices are needed by law to inform the public about changes that may affect them. While there are legal restrictions on the wording, the look and feel must remain consistent. Figure 3.5.1

When there could be more than one advert in the same newspaper on the same day, they should be combined into one composite advert Figure 3.5.2. This reduces advert costs and looks more professional than having several adverts placed around the newspaper.

Project teams and contractors must liaise with their regional Highways England communications team when considering the requirement for public notices.

3.5

Figure 3.5.1

Single noticeFigure 3.5.2

Combined notice

UNDER ROAD TRAFFIC REGULATION ACT 1984 - SECTION 14 (1)(a) THE FOLLOWING APPLIES

THE A66 TRUNK ROAD (EAST MELLWATERS TO BOWES) (TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A66 Trunk Road, in the County of Durham, to enable carriageway resurfacing works to be carried out in safety.

The works are expected to commence on Monday 13 December 2010 for 2 nights, or until completed, and will take place between 8pm and 6am.

The effect of the Order will be to impose, during the works, a temporary 50mph and at times a 10mph speed restriction on the A66 eastbound carriageway from 4055 metres west of the A67 underbridge at Bowes Interchange eastwards for a distance of 3500 metres.

The 10mph limit will only apply to a 1370 metre length of carriageway when, for safety reasons, traffic has to be escorted through the works by a highway maintenance vehicle and will be controlled using traffic signals.

It will be necessary, at times during the works period, to close the gap in the central reservation approximately 1185 metres west of Bowes Interchange; during which times suitably signed alternative routes will be available at all times. It will also be necessary, at times during the works period, to close the laybys situated adjacent to the A66 eastbound carriageway approximately 4295 metres, 1135 metres or 790 metres west of Bowes Interchange.

Traffic signs will indicate the extent of the restrictions (which will not apply to emergency service vehicles) and prohibitions (which will not apply to emergency service vehicles or vehicles being used in connection with the said works or for winter maintenance or traffic officer purposes). The Order comes into force on 12 December 2010 and has a maximum duration of eighteen months.

THE A1(M) MOTORWAY (JUNCTION 59 TO JUNCTION 58) (TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A1(M) Motorway, in the County of Durham, to enable carriageway resurfacing works to be carried out in safety.

The works are expected to commence on Wednesday 15 December 2010 for approximately 3 nights, or until completed, and will take place between 8pm and 6am. The effect of the Order will be to close, at times during the works, the A1(M) southbound carriageway from Junction 59 (Coatham Mundeville Interchange) to Junction 58 (Burtree Interchange), a distance of 4510 metres, including the corresponding slip roads; during which times traffic will be diverted off at Junction 59 onto the A167 then via the B6444, A6072 and A68 to rejoin the A1(M) at Junction 58.

The works will also require a temporary 50mph speed restriction on the A1(M) southbound carriageway from 2000 metres north of Junction 59 to the Junction, including the southbound exit slip road at Junction 59.

Traffic signs will indicate the extent of the restrictions (which will not apply to emergency service vehicles) and prohibitions (which will not apply to emergency service vehicles or vehicles being used in connection with the said works or for winter maintenance or traffic officer purposes). The Order comes into force on 14 December 2010 and has a maximum duration of eighteen months.

The contact for any further information about this notice is Nick Magog, telephone: (0113) 283 5421, e-mail: [email protected]

KEITH GORST, Highways England, 3 South, Lateral, 8 City Walk, Leeds LS11 9AT

THE A66 TRUNK ROAD (EAST MELLWATERS TO BOWES)(TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A66 Trunk Road, in the County of Durham, to enable carriageway resurfacing works to be carried out in safety.

The works are expected to commence on Monday 13 December 2010 for 2 nights, or until completed, and will take place between 8pm and 6am

The effect of the Order will be to impose, during the works, a temporary 50mph and at times a 10mph speed restriction on the A66 eastbound carriageway from 4055 metres west of the A67 under bridge at Bowes Interchange eastwards for a distance of 3500 metres

The 10mph limit will only apply to a 1370 metre length of carriageway when, for safety

works by a highway maintenance vehicle and

It will be necessary, at times during the work speriod, to close the gap in the central reservation approximately 1185 metres west of Bowes Interchange; during which times suitably signed alternative routes will be available at all times.

It will also be necessary, at times during the works period, to close the laybys situated adjacent to the A66 eastbound carriageway approximately 4295 metres, 1135 metres or 790 metres west of Bowes Interchange.

restrictions (which will not apply to emergency service vehicles) and prohibitions (which will not apply to emergency service vehicles or vehicles being used in connection with the

on 12 December 2010 and has a maximum duration of eighteen months.

THE A1(M) MOTORWAY (JUNCTION 59 TO JUNCTION 58)(TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A1(M) Motorway, in the County of Durham, to enable carriageway resurfacing works to be carried out in safety.

The works are expected to commence on Wednesday 15 December 2010 for approxi -mately 3 nights, or until completed,and will take place between 8pm and 6am.

The effect of the Order will be to close, at times during the works, the A1(M) southbound

carriageway from Junction 59 (Coatham Mundeville Interchange) to Junction 58 (Burtree Interchange), a distance of 4510 metres, including the corresponding slip

diverted off at Junction 59 onto the A167 then via the B6444, A6072 and A68 to rejoin the A1(M) at Junction 58.

The works will also require a temporary 50mph speed restriction on the A1(M) southbound carriageway from 2000 metres north of Junction 59 to the Junction, including the southbound exit slip road at Junction 59.



THE A66 TRUNK ROAD (ROKEBY PARK JUNCTION)(TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A66 Trunk Road, in the District of Richmondshire and the County of Durham, to enable carriageway resurfacing works to be carried out in safety.

The works are expected to commence on Wednesday 15 December 2010 for 3 nights,or until completed, and will take place between 8pm and 6am.

The effect of the Order will be to close to all

westbound carriageway from 250 metres west of Rokeby Park Junction to the Junction, a distance of 250 metres; during which times

restriction will be in force on the A66 eastbound and westbound carriageway from 140 metres east of Rokeby Park Junction to 445 metres west of the Junction, a distance

has to be escorted through the works by a highway maintenance vehicle.

The works will also require a temporary:(i) 40mph speed restriction which will be in

force, during the works period, on the A66 (single carriageway section) from 1850 metres west of Rokeby Park Junction to the Junction, a distance of 1850 metres; and

(ii) 50mph speed restriction which will be in force, during the works, on the A66 west -bound carriageway from 565 metres east

of the centre line of Thorpe Farm Junction westwards for a distance of 2330 metres.

carriageway at Rokeby Park Junction.


all times to premises and property which are accessible from, and only from, the A66. This Order comes into force on 14 December 2010 and has a maximum duration of 18 months.

THE A1(M) MOTORWAY (JUNCTION 60 TO JUNCTION 61)(TEMPORARY RESTRICTION AND PROHIBITION OF TRAFFIC)

NOTICE IS HEREBY GIVEN that the Secretary of State for Transport has made an Order on the A1(M) Motorway, in the County of Durham, to enable carriageway resurfacing, stud and lining works to be carried out in safety.

The works are expected to commence on Monday 13 December 2010 for 1 night, or until completed, and will take place between 8pm and 6am.

The effect of the Order will be to close, during the works, the A1(M) northbound carriageway between Junction 60 (Bradbury Interchange)and Junction 61 (Bowburn Interchange), a distance of approximately 9600 metres, including the corresponding slip roads. During

off at Junction 60 eastwards on the A689,then northwards on the A177 and A688 to rejoin the A1(M) at Junction 61.

The works will also require a temporary 50mph speed restriction on the A1(M) northbound carriageway from 1985 metres south of Junction 60 northwards for a distance of 1750 metres and including the northbound exit slip road.



The contact for any further information about this notice is Nick Magog, telephone: (0113) 283 5421, e-mail: [email protected]

KEITH GORST, Highways England, 3 South, Lateral, 8 City Walk, Leeds LS11 9AT

UNDER ROAD TRAFFIC REGULATION ACT 1984 - SECTION 14 (1)(A) THE FOLLOWING APPLIES



High visibility jackets

High visibility jackets should feature the standard format of the Highways England logo on the front left breast as indicated. The aiming for zero logo must be positioned on the back within the top section as indicated. To ensure maximum visibility no other logos are permitted.

Personal protective equipment (PPE)Safety hats

The standard hard hat uses our logo in square format – it is the only occasion when this logo style is appropriate. The aiming for zero logo must be positioned on the back as indicated. No other logos are permitted.

3.6

Front Back



Contractors

Safety hats

Maintenance contracts and small maintenance DBFO work: The representative version of the Highways England logo must be centred on the front of the safety hat. Figure 3.6.1. No other logos are permitted.

Large and major contractor works: In the case of large and major multi-contractor works (including large-scale DBFO works) only the joint venture/lead contractor logo can be placed on the front of the hat.

The wording ‘Working on behalf of Highways England’ must be centred below the supplier’s logo across the width in two lines. Figure 3.6.2. No other logos are permitted.

High visibility jackets

Front

The Highways England logo must be placed on the breast (left hand side), as per Figure 3.6.3. No supplier’s logos are permitted on the front of jackets.

Back

The contractor’s logo must be positioned within the top section only. The middle area is for the contractor’s own safety branding (this is optional and only one logo is permitted). Figure 3.6.4


Figure 3.6.3

Figure 3.6.4



VehiclesAll dedicated operational vehicles for the Highways England road network, including those operated by our contractors, must be liveried using the standard Highways England corporate logo. No other logos are permitted.

This applies to:

�� Salt spreaders, snow ploughs and snow blowers.

�� Traffic officer vehicles.

�� Any other dedicated operational vehicles.

For vehicle livery specifications and logos contact your regional Highways England communications team.

3.7



SignageSigns on the Highways England network should be produced and installed in accordance with chapter 8 of The Traffic Signs Regulations and General Directions 2002 (Statutory Instruments 2002 No. 3113).

Additional guidance is provided on the following pages regarding signs for:

�� Billboards

�� Main entrances

�� Works access

�� Hoardings

�� Perimeter fencing

�� Compounds, depots and site offices

3.8



Billboards

To raise awareness of significant improvements to the Highways England road network, billboard signs should be erected at the entry and exit points of the related road works. This applies to all new schemes that are longer than six months duration. Figure 3.8.1. Comprehensive billboard specifications are available here or by contacting your regional Highways England communications team.

For projects that have a major strategic impact on the national economy, the use of DfT branding should be considered in conjunction with your regional Highways England communications team.

Units &measures

Width = 24x

Hei

ght

= 2

4x

Top margin = 1.5x

Right margin = 1.5x

Height of uppercase A = 1.5xLeading is 110% of point sizeUpto 3 lines of textText is aligned to the top and right

marginsText is black or whiteText must have good contrast with

underlying image

Height of uppercase A = 1.2xLeading is 110% of point sizeUpto 2 lines of textText is aligned right to the marginText is (optically) centered vertically

in Placeholder 2Text is white

Height of uppercase A = 1.2xLeading is 110% of point size1 lines of textText is aligned centreText is (optically) centered

vertically in Placeholder 3Text is black

NOTE 1:x = the height or widthof the existing structure(whichever is smaller)divided by 24

NOTE 2:Areas outside thesquare of the newartwork should becovered with black

Image placeholder 1

Placeholder 2

Placeholder 4

Placeholder 3

Height24

= x

Width24

= x

NOTE 3:Only the typefaceHelvetica LT Std Boldshould be used.

Main entrances

All projects must have a prominent site sign at the main entrance to the compound. Figure 3.8.2. The lead construction contractor or maintenance contractor for each scheme is responsible for the provision and maintenance of all site signs, hoardings and other signs.

For capital build projects, the sign will have three elements:

1. Project title.

2. Highways England logo.

3. Main construction contractor logo.

Figure 3.8.2

A38 Derbyjunctions

Figure 3.8.1

Line 4Line 5

Line 6

Line 1Line 2Line 3

Colours &images

Placeholder 1Image placeholder - A selection of high

resolution images areavailable at:http://1drv.ms/1rxyQMt

Main TextSee guidance notes forpermitted options

Sub TextSee guidance notes forpermitted options

Date TextSee guidance notes forpermitted options

Placeholder 1Width = 24xHeight = 16x

Placeholder 2Width = 24xHeight = 5xAligned to bottom of

Placeholder 1

Placeholder 3Width = 24xHeight = 3xPlaced directly below

Placeholder 2

Placeholder 4Width = 24xHeight = 5xPlaced directly below

Placeholder 3

Placeholder 2Placeholder is black, set

to 60% Opacity and itsblending mode is set to ‘Multiply’

Placeholder 3Placeholder is Pantone 130

or equivalent CMYK value

Placeholder 4Placeholder is white and

holds the HighwaysEngland logo. The wholegraphic arrangement canbe downloaded from:http://1drv.ms/1rxyQMt

Artwork templateA template for the creationof artwork for roadside scheme billboards can bedownloaded from:http://1drv.ms/1rxyQMtThe template is compatible with Adobe Illustrator CS5.5and later versions.The typeface used isHelvetica LT Std Bold

https://onedrive.live.com/redir?resid=E5C4B76018B80352!1065&authkey=!AJo787X6luVKHRI&ithint=file%2cpdf



Works access

Works access signs can only use lead or maintenance contractor logos, in conjunction with the Highways England logo, when placed on closed or uncompleted carriageway or attached to a building or hoarding. Figure 3.8.3

Works access signs must not carry any contractor logos if they are placed on a live carriageway.

In cases where signs are placed on live carriageways they must conform to diagrams 7301 to 7307 in chapter 8 of The Traffic Signs Regulations and General Directions 2002 (Statutory Instruments 2002 No. 3113). Figure 3.8.4

It is unlawful to use contractor logos on any other signs except for traffic sign 7008.

It is the responsibility of the lead or maintenance contractor to ensure that signs adhere to legal requirements.

Figure 3.8.3

Figure 3.8.4

Contractor logos

WORKS ACCESS NO.5



Hoardings

Where considered appropriate by contractors, painted hoardings around a capital build site must display the Highways England logo. Figure 3.8.5

Hoardings must be regularly checked and maintained. Any evidence of vandalism must be removed. The hoarding must be clean, in good condition and graffiti and poster free at all times. Contractors’ logos are not incorporated as part of these hoardings.

Perimeter fencing

Perimeter fence signs, if considered appropriate, can be erected at the discretion of the project managers. Any perimeter fencing in use around a capital build site must clearly display the Highways England logo. Figure 3.8.6

However the signage must not be placed on trunk road boundary fencing.

Project managers must ensure that boards are securely attached and placed in the centre of each section of fencing. Supplier logos are not permitted on perimeter fencing.




Compounds, depots and site offices1050mm x 750mm

Signage for compounds, depots or site offices that are located near to motorways and all-purpose trunk roads should follow the following format and specifications. Figure 3.8.7

These signs should not be situated on the carriageway in accordance with The Traffic Signs Regulations and General Directions 2002 (Statutory Instrument 2002 No. 3113).

WinchesterCompound

Working on behalf ofHighways England

370mm

190mm

42mm

30mm 30mm

42mm Black 80pt Helvetica Boldrange right

260pt Helvetica Romancentred

10pt black border with8pt radius rounded corners

450mm750mm

1050mm

50mm

WinchesterCompound

Working on behalf ofHighways England

Figure 3.8.7

Note: It is recognised that other contractors involved in

a project may want their logos present.

It is the responsibility of the lead or maintenance

contractor to ensure that these are incorporated into

one single site sign - not at the main entrance and not

in a series of separate signs for each contractor.



Traffic OfficersThe traffic officer service is at the forefront of presenting our visual identity to customers and stakeholders. We aim to ensure they are instantly recognisable, while projecting an image of authority, competence and safety.

Uniforms

Illustrations of the storm coat and lightweight summer jacket are shown here.

For information about applying our visual identity to the traffic officer uniform, see Highways England uniforms user guide. This covers the following items:

�� Storm coat

�� Bomber jacket

�� Lightweight summer coat

�� Bib

�� Fleece

�� Tie

�� Ice cap

3.9

Storm coat

Lightweight summer jacket

HIGHWAYSENGLANDTRAFFICOFFICER

HIGHWAYSENGLANDTRAFFICOFFICER



Livery

The traffic officer vehicle is a dedicated operational vehicle and should display our logo on both the near and off-side front door panels as shown with ‘TRAFFIC OFFICER’ underneath. The bonnet should display the text for ‘HIGHWAYS ENGLAND TRAFFIC OFFICER’ as shown, so that it can be clearly read the right way around when viewed in a vehicle’s rear-view mirror.

A traffic officer patrol vehicle is the only instance when a dedicated operational vehicle carries any information in addition to our logo.

Where traffic officer vehicles have rear side glass panels, they should feature the words ‘TRAFFIC OFFICER’ and our website address as shown, so long as this does not restrict or inhibit visibility for the driver.



Contractor branding policyOverview

Our suppliers and contractors must ensure that they conform to the Highways England visual identity specifications set out in this publication. This includes the preparation and production of all information and communications materials including signs, vehicle livery and personal protective equipment as detailed on the following pages.

These specifications also apply to sub-contractors when they are a dedicated resource. The lead contractor will be responsible for ensuring compliance.

Staff working on Highways England schemes must identify themselves as a representative from the contractor, working on behalf of Highways England.

This rule also applies to:

�� Telephone calls

�� Emails – see page 18

�� Meetings

�� Interviews

4

The representative version of the Highways England logo, as well as our contact details, must be present on scheme-related communications at all times. Figure 4.0.1

The logo contains the following four elements:

1. Working on behalf of

2. Highways England logo

3. Highways England Customer Contact Centre 0300 123 5000

4. www.highways.gov.uk

Figure 4.0.1


Highways England Customer Contact Centre 0300 123 5000

www.highways.gov.uk

Text is 12pt

Arial Bold

4.1



Written communications

Where applicable, all services and communications must be clearly positioned as being delivered by the contractor, working on behalf of Highways England.

All works funded by Highways England on our network must be referred to as ‘XXX, a Highways England scheme.’ For example: ‘Works on the A47 Thorney bypass, a Highways England scheme, will be completed in [month] [year]’.

When making the relationship between your company and Highways England explicit, a clear explanation must be given. For example: ‘The A453 widening scheme is being carried out by XXX, working on behalf of Highways England’.

By inserting the name of the authorised supplier into this statement, it can be made ready for use in other material, for example, within the introduction of a scheme information leaflet or information on your own external website.

Logo use

These specifications clearly set out where our supplier can use their logo. Please note that only one logo, that of the lead contractor or consortium, must be used.

For further information and advice contact your regional Highways England communications team.

Where a supplier’s logo may be used Where a supplier’s logo may not be used

Signage

Traffic sign 7008, subject to authorisation.*

Main entrance signs. Page 31

Works access. Page 32

Compounds, depots and site office. Page 34

Signage

Traffic signs 7003.1, 7006, 7006.1 and 7007.1a*

Hoardings. Page 33

Perimeter fencing. Page 33

Scheme-related communications

Displays. Page 24-25

Stationery. Pages 15-17

Reports.

Presentations. Page 19

Publications. Page 23

Opening ceremony banners

Feedback forms. Backdrops for media interviews or podiums at start of works ceremonies.

Environmental statements. Bridges or other roadside property owned by Highways England.

Personal protective equipment. Page 28 Roadworker safety signs.

Dedicated maintenance vehicles. Page 29

Statutory and public notices.

*The Traffic Signs Regulations and General Directions 2002 (Statutory Instruments 2002 No. 3113)



Major project schemesThis policy covers how logos should be used by contractors at different stages on a major project. Please refer to the visual identity and design system sections of these guidelines.

Early stages of a road building scheme

This covers: route options identification phase, public consultation process and preferred route announcements.

�� The Highways England logo must be present on scheme-related communications at all times.

�� At the public consultation stage, supplier logos will only be permitted on some leaflets and display boards for public exhibitions. See pages 23 to 25.

4.2

Mid-stage of a road building scheme

This covers: draft orders, environmental statement publication through to public inquiry, secretary of state decision letter and making orders.

�� Supplier logos must not appear on any publicity materials at this stage. This includes any communications that involve the following: �� Preferred route announcement �� Non-technical summaries �� Public and statutory notices �� Draft orders �� Draft orders public exhibition �� Public inquiry �� Order schedules �� Order plans �� Orders

Construction stage of a road building scheme

�� All supplier logos will be permitted on one board at start of works and road opening exhibitions. See pages 24 and 25.

�� The lead contractor logo will be permitted at the construction stage of a project or on maintenance projects. However this will only be permitted on materials outlined on page 38.



The maintaining contractor’s logo will be permitted on maintenance projects, but only on materials identified on page 38.

On other contracts, only the lead contractor’s logo will be permitted on materials also outlined on page 38. However, it should be noted that it is only in instances where the public has a requirement to contact the supplier or contractor that the use of a logo can be permitted.

Maintenance schemes

4.3



Design, build, finance and operate (DBFO) schemes are required to comply with the rules set out in these guidelines. Depending on the type of contract, suppliers will be required to follow the requirements for maintenance contracts or major project contracts.

For new DBFO contracts, when information boards are used they must give prominence to the Highways England logo.

Where the costs involved are approved, existing DBFOs must comply with the requirements.

DBFO schemes

4.4



There are a small number of tolls and charging schemes covering the use of specific parts of the network. Charging schemes operated by our suppliers may have individual names, however it must be made clear that they are run on behalf of Highways England in all publicity materials.

The names must be considered and agreed with the Highways England communications division on a case-by-case basis, in line with a formal business case and approval process. This applies to all charging schemes, including electronic Tag and ANPR based systems.

Charging schemes

4.5



ContactsHead of Creative ServicesStuart Parr

[email protected]

National Creative Team ManagerBarbara Insall

[email protected]

Creative Services - [email protected]




5



Print Unit - [email protected]

© Crown copyright 2017.

You may re-use this information (not including logos) free of charge in any format or medium,

under the terms of the Open Government Licence. To view this licence:





If you have any enquiries about this publication email [email protected]

or call 0300 123 5000*. Please quote the Highways England publications code PR110/14.

Highways England Creative job number N150213







If you need help accessing this or any other Highways England information,please call 0300 123 5000 and we will help you.

Highways England - Welcome to GOV.UK · PDF fileThe Highways England visual identity uses two colours from the Pantone ... RGB: 104, 129, 129 Pantone 5487 CMYK: 0, 24, 94, 0 RGB: 253,

Documents

Highways England - Welcome to GOV.UK · PDF fileThe Highways England visual identity uses two colours from the Pantone ... RGB: 104, 129, 129 Pantone 5487 CMYK: 0, 24, 94, 0 RGB: 253,