Day 5
1 – 5 March | 9.30 am – 6 pmPWTC & KLCC
The official show news of the Malaysian International Furniture Fair
5 M A R C H 2 0 1 1
What'sNewsCockroach-free furniture? Indoor waterfalls? Rocking chairs that double as jukeboxes? Our exhibitors take
whimsical genius to new levels at MIFF 2011.
We brace ourselves as we ask the final jury—YOU—how we’ve performed sofa…oops, we mean so far.
While we were at it printing Furnish Now, we should have printed T-shirts for you too: “I Survived MIFF 2011!” Oh well, maybe next year. We know you did your furniture
trading best though—here’s how you looked doing it.
Page 2
Page 3
Page 4
Specia lThanks
By Shantini HarrietFurnish Now writer
Go now, and grow. You’ve heard the wisdom
of top international designers, the media and industry experts at MIFF 2011, and it’s time to put it to good use.
Extend Your Branches; Leave Old Thinking Behind
Where to start? Well, you’re exporting to the world; be global thinkers.
Taking the Japanese buyers delegation as an example, MIFF Chairman Dato’ Dr. Tan Chin Huat reflected on his proposition to SH Group to explore Malaysian manufacturers for new products
for the Japanese market two years ago, which proved beneficial for both sides.
“So we do our job, we do our marketing,” Dato’ Tan said. “We try to gather as many relevant buyers for the exhibitors so that they have a set of available buyers. I am very pleased that SH Group, especially the chairman, Mr. Kawasaki Atsumasa, was very open to accept my idea and he made a try two years ago. Now,
he does not buy any Japanese products—only Malaysian, which are more contemporary, even recycled.”
But it’s not all about developing outward-oriented thinking; inward realizations are equally important.
Like, hmm, the Ideation Award really is something special to get involved with. The response was good this year in terms of award involvement—with more than 20 companies showing support, helping to translate entries into actual prototypes. This shows that there is a shift growing among manufacturers in terms of design and creativity. But more shifts in marketing tactics need to happen too.
Although buyers want to see new products that are innovative and well-designed—like those involved in ‘going green’—buyers won’t notice unless spectacular booths draw them there. First impressions make lasting impressions, and at MIFF, contact usually starts at the booth. Remember that for next year.
Adieu MIFF 2011. Over and out. Thank you, thank you, thank...ok, you too.
We loved your willingness to talk to Furnish Now and pose for crazy shots. It’s payback time and we know it, so here’s a shot of our editorial team in between interviews.
We want to thank MIFF Sdn. Bhd. for being such a gracious host who welcomed honest, creative reporting on the industry. Thanks to photographers Yap, Jeffrey, Kelly and Jackie for making shots really come alive. And thanks to exhibitors and buyers for being great sports through it all.
Feel free to send us any comment about our reporting and writing to [email protected]. We’ll be sure to address them. Thanks again, and keep on furnishing!
Day 5 | 5 March 2011PWTC & KLCC
02 The official show news of the Malaysian International Furniture FairFabu lous Fu rn i tu re
Day 2
International Local Total
Total
Visitor Count
1,443
1,142
6,066
1,778
1,766
7,143
3,221
2,908
13,209
Day 3
Day 1 2,461 1,849 4,310
A Dream Come True: Cockroach-Free Furniture!
Cockroaches can be real pests—they stink, contaminate food, carry diseases and worst of
all, they breed incredibly fast! Even when you’ve just eliminated an entire colony, it may not be long before another colony appears.
Chemical sprays and insect poison may work for a while, but they are hazardous to the environment and health. Herbal home remedies, on the other hand, are messy and inconvenient.
That’s what makes T-Prin Panel Sdn. Bhd’s. Anti-Cockroach PrinBords so attractive. The Prinbord is the world’s first direct-printed and UV-lacquered wood panel that repels cockroaches.
“Our printed/lacquered surface does not kill cockroaches but the texture repels them naturally,” said Elaine Hoh, marketing executive of T-Prin Panel Sdn. Bhd. “It has no smell and does not contain formaldehyde, heavy metals or volatile organic compounds.”
The light and durable PrinBord even comes with a three-year warranty and has been tested for safety by the ALS Laboratory, a global third party testing company. Ask your interior designer, carpenter, architect or contractor for the Anti-Cockroach PrinBords today, and stop squishing the night away.
Booth: 4D09, Hall 4D, PWTCContact: Elaine Hoh Tel: +605 533 8000, +605 533 8001Email: [email protected]/ [email protected]: www.tprin.comExport markets: South East Asia, Australia, South Africa, New Zealand, U.S.
Eco-friendly Wood-wannabe
It looks like wood and feels like wood, but it’s not all wood. Closer examination of the Malaysian-made, patented
Finobord panels manufactured by Finopeous Packaging Industries Sdn. Bhd. shows that this ‘hybrid’ is actually made of compressed industrial paper, laminated with MDF, particle board and plywood.
“Our biggest breakthrough is the weight difference—this panel is 60 percent lighter than MDF or particle boards, so it is easier for contractors to transport,” said Richard Tan, managing director of Finopeous. “The world trend nowadays is to have environmentally-friendly products, which is what Finobord is all about.”
This eco-board is also more pliable than conventional honeycomb panels because the high compression levels make it easier to cut and machine.
“Honeycomb structures also tend to collapse under pressure and are difficult to do edgebanding,” he added. “The Finobord does not have these problems, and so it is a good alternative to honeycomb panelling.”
The Finobord is not only light and fungus-free but also comes with heat insulation and soundproofing features. When laminated with various shades to resemble oak, merbau, walnut, maple, jawa teak or alder, you ‘wood’ not even know the difference!
Booth: 4D19, Hall 4D, PWTCContact: Richard Tan, Managing DirectorTel: +603 8945 6619Email: [email protected]: www.finopallet.comExport markets: India, China, Europe, U.S., Canada, Australia
Rocking Chairs that Rock, and Rock On
Bored of the same old chairs? Why not head over to Zhejiang Anji Homedeco Furniture
Co. Ltd.’s booth where you can chill on some unique rocking chairs.
The established chair manufacturer based in Anji, China, recently launched its latest collection of music chairs.
Designed ergonomically and equipped with full-range speakers and volume as well as a bass input control panel, these musical rocking chairs provide users with comfort and musical enjoyment.
“Our music chairs enable customers to plug in to their computer, laptop, iPod, MP3 and MP4 in order to enjoy the music,” said William Zhang, director of Zhejiang.
Booth: K103, Hall K1, KLCCContact: William ZhangTel: 86-571-8891 2346Email: [email protected]: www.homedecoltd.comExport markets: Europe and U.S.
Creative Concepts, Creative Homes
Looking for a unique lifestyle at home? Concept living company, Creative Home (HK) Ltd., has
solutions for you. “You have to talk to us first and we will offer you our best advice,”
said Agnes Lau, assistant merchandiser of Creative Home.The international business development subsidiary of SSF
Group—the largest concept living company in Malaysia and Singapore—offers a diverse range of products for home furnishing. You name it, they have it.
From curtains, beddings, towels and upholstery to lighting and gardening products, Creative Home will help transform your home the way you want it to be.
Booth: K206, Hall K2, KLCCContact: Dick Chin, Export ManagerTel: +852 2687 0690Email: [email protected]: www.SSFHOME.comExport markets: South Africa, Australia, Russia, Middle East and U.S.
NAME OF COMPANY
TAZ CORPORATION SDN BHD
BOOTH NO. 2C28
NAME OF COMPANY
TAZ CORPORATION SDN BHD
BOOTH NO. 2B50
GOLDAWARD
GOLDAWARD
GOLDAWARD
BRONZEAWARDBRONZEAWARDBRONZEAWARD
MERITAWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDSILVERAWARDSILVERAWARDSILVERAWARD
1stPRIZE
Samarata
1stPRIZE
Samarata
1stPRIZE
Samarata
2ndPRIZEClone
2ndPRIZEClone
2ndPRIZEClone
3rdPRIZEBungaRaya
3rdPRIZEBungaRaya
3rdPRIZEBungaRaya
MOSTDESERVINGDESIGNER
MOSTDESERVINGDESIGNER
MOSTDESERVINGDESIGNER
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
GOLDAWARD
GOLDAWARD
GOLDAWARD
BRONZEAWARDBRONZEAWARDBRONZEAWARD
MERITAWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDMERIT
AWARDSILVERAWARDSILVERAWARDSILVERAWARD
1stPRIZE
Samarata
1stPRIZE
Samarata
1stPRIZE
Samarata
2ndPRIZEClone
2ndPRIZEClone
2ndPRIZEClone
3rdPRIZEBungaRaya
3rdPRIZEBungaRaya
3rdPRIZEBungaRaya
MOSTDESERVINGDESIGNER
MOSTDESERVINGDESIGNER
MOSTDESERVINGDESIGNER
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
BESTPROTOTYPE
MAKERJemaramas Jaya
Sdn. Bhd.
CorrectionsSorry, we goofed in a few instances in Day 4 of Furnish Now, and we should set the record straight:
• Onpage2,theprototypemanufacturerofthe 1st Prize Ideation Award winner should have been called “Lanouva (Sin Lian Lee Manufacturing Sdn. Bhd.).”
• Onpage5,acompany’snamewasmisspelledin the headline, which should have read, “Hand-in-hand, MIFF and MIECO Have Grown Together.”
• Onpage3,therewasanawardwinnerpicturemix-up. The correct pictures and information appears in the images to the right.
1,020 1,750 2,770Day 4
Day 5 | 5 March 2011PWTC & KLCC
03The official show news of the Malaysian International Furniture Fair
So Far So Good
Great, Good, Just O.K.? Attendees Report on MIFF
We asked you to be honest—and you were. More attendees sounded off on MIFF 2011, and we appreciated all candid sounds from mellifluous to jarring. For the most part we were pleasantly surprised….
The BUYERS’ ReportQ: Are you looking for anything in particular? What is your opinion on the exhibition?
I’ve been coming here for the last five years and have good business partners here now. Malaysian products take up about 30 percent of my total imports. I like to
do business in Malaysia because of the prices, designs and the friendly people.
-KlaasKIS Easy Furniture, Netherlands
I believe MIFF has what I want–cheap products but with good quality. In the future, we hope to see more participation from foreign exhibitors.
-Basuki KurniawanRhapsody Furniture, Indonesia
The EXHIBITORS’ Report
What do you think of MIFF? Does it fulfil your expectations?
MIFF is such a famous event that we try to come every year. It’s our sixth year now and here we can get a lot of business from overseas, especially from Europe. We
also can see what the new trends in the market are every year. -Lim Hock Leng
Annex Sofa Sdn. Bhd., Malaysia
It’s our first time here at MIFF and it’s good so far. I feel the fair is very professionally organized; the visitors are also good–not the loose ones who are not really
buying. I would say about 50 percent of the leads we get have good potential.
-Xavier LuELMOD (M) Sdn. Bhd., Malaysia
MIFF gives us the chance to showcase our strong points in home furnishing. But I think MIFF still has room for improvement to offer more variety for
buyers and trade visitors. If possible, add more foreign exhibitors as well.
-Wong Say YeowCreative Home (HK) Ltd., Hong Kong
We have been getting numerous positive responses from buyers and exhibitors so far. We are very happy to be here.
-Wei GuozhongRed Monkey King Commodity Co. Ltd., China
It’s my first time here at MIFF. I hope I will be able to find something suitable for consumers back in my country.
-Zarine Dhanjee, Tradelink Pty. Ltd., Seychelles
I feel the crowd is smaller this year, maybe because of the unrest happening in Middle East now. I’ve been coming for the last 3 years. The quality of the products here is good, but the design is nothing unusual.
-Morris Win,Scene Living Passion, Myanmar
I’ve been coming for the last 3 years. I feel the quality this year has been affected as manufacturers try to keep costs down. Designs this year are not too good either. I hope things will get better next year when the world economy improves.
-Domeinic CorsoFive Star Furniture Pte. Ltd., Australia
This has been our third consecutive years joining MIFF. And most of our products had been booked even on day one. We will definitely return again next year.
-William ZhangZhejiang Anji Homedeco Furniture Co. Ltd., China
It’s the first time we’re taking part in MIFF and the response so far has been very encouraging. The crowds are not as heavy as we expected but it’s o.k. as long as we can get quality buyers. We are confident in
our product quality, so this fair is good exposure for us.-Eddy Lau
LG Global, Malaysia
I came here 4 years ago and decided to be an exhibitor this year. The furniture expo in China is good but here I get the chance to meet more European buyers. The opportunities are more here although the
visitors are not as much as I expected.-Li Yiang Guang
N.G Sofa Sdn. Bhd., China
Very satisfied with the opportunity to showcase our products at MIFF. Can’t wait for the next MIFF.
-Azman Abdul RahmanKayusaha Corporation Sdn. Bhd., Malaysia
Day 5 | 5 March 2011PWTC & KLCC
04 The official show news of the Malaysian International Furniture Fair
MIFF Sdn Bhd disclaims any liability for errors or omissions and responsibility for the reliability or legality of the materials provided on this publication.
Tel : +603-9282 2888Fax: +603-9286 1551Email: [email protected]: www.miff.com.my
EDITORIAL TEAMEditor & Publisher : Matt YoungProject Manager : Hannah NguyenDesigners : Winson Chua, Gan Wei Kiat, Rachel TangWriters : Shantini Harriet, Alexandra Wong, Chan Li Jin, Li Shian Yeo, Mohd Rashdan
MIFF Sdn Bhd (Co. No.: 408079-X)
99-1, Villa Shoplex Pudu Impian III,
Jalan Pudu Ulu, Cheras,
56100 Kuala Lumpur, Malaysia.
Published by:
Media MICE Pte. Ltd. Phone: +60 16 778 9871Fax: +60 7224 6404E-mail: [email protected]: www.mediamice.com
Pola ro ids
The official show news of the Malaysian International Furniture Fair
NOTICE TO MIFF 2011 EXHIBITORSPlease pick up your Move-Out Forms from the Exhibitor’s Service Counter or the Organiser’s Office. All forms must be endorsed by the Organiser from Saturday 3 p.m. onwards. Please follow your moving-out procedures according to your booth venue.
VENUE HALL LOCATION
PWTC1, 1M & 2 Exhibitors’ Service Counter 1 (Level 1)2A, 2B, 2C, 3, 4A, 4B, 4C, 4D & 5
Organiser’s Office (Level 2)Exhibitors’ Service Counter 2 (Level 3)
KLCC K1, K2, K4 & K5 Exhibitors’ Service Counter, Hall K4 (Ground Level)
Exhibits can only be removed from exhibition halls from 1. 6:30 p.m. to 9:00 p.m. on Saturday March 5, 2011 and from 9:00 a.m. to 5:00 p.m. on Sunday March 6, 2011.Remain at your booth until all your exhibits are moved out, if you are moving out on 2. Saturday March 5, 2011, from 6:30 p.m. onwards.Notify the Organiser if the exhibits are not fully removed on 3. Saturday March 5, 2011.Submit the 4. Move-Out Form to the Security at the exit gate for inspection of the exhibits removed.Exhibits not removed by 5. 5:00 p.m. on Sunday March 6, 2011, will be disposed at the Organiser’s discretion and the exhibitor will bear the cost of disposal.No removal of exhibits will be allowed unless and until all conditions are complied with.6. The Organiser is not responsible for any loss or damage to any exhibit. 7.
And the Carry-on Excellence Award goes to... ; )
See you in 2012!
