Tangible expression of an organizations mission
Supporters donate time, money and talent
Helps NPO’s drive revenue, create awareness and acquire new supporters
TRADITIONAL FUNDRAISING
1. Adopt -A-Wish 2. Kids for Wish Kids3. Third Party Events 4. Items for Sale
MAKE A WISH FUNDRAISING
1. Team UNICEF at the Scotiabank Marathon
2. Trek to Machu Picchu, Peru
3. National UNICEF Day (October 31)
UNICEF FUNDRAISING
LIMITATIONS TO TRADITIONAL FUNDRAISING
High costs Resource intensive Time consuming Lack of creativity &
innovation Limited reach
FUNDRAISING & THE INTERNET- BENEFITS
Extends reach No restrictions Personalization Donors- Payment methods
& frequency CHEAP! Fast results
FUNDRAISING & THE INTERNET: WEBSITES
Everything in one place! Convenient & easy to use Innovative/Personalized Reach Cheap means of promotion!
FUNDRAISING & THE INTERNET: SOCIAL MEDIA
Reach Cheap Connect with
donors/individuals on a dynamic level
Build a network of supporters
TRADITIONAL FUNDRAISING
TRADITIONAL FUNDRAISING
TRADITIONAL FUNDRAISING
TRADITIONAL FUNDRAISING
HOLD ON!
Need to engage Need to give your
supporters a reason to stay! Don’t just ask for money! Need to persuade them on
WHY they need to care and support you
Now it’s time for YOU to put your agent skills to the test!
