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Page 1: Findability: Design Comp to Code
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What is Findability?

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Three Simple Goals

Help more people find your site

Help people find content within your site

Encourage return visits

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More Than Just SEO

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INSIDE / OUTSIDERSS mod_rewrite

microformats

speed optimization

social networking

robots.txt

tell a friend

semantic markup

accessibility

mailing lists sitemap.xml web analytics

content

search utilities design

information architecture

copywriting

copywriting

progressive enhancement

SEO

ping services

open licensing: attribution

analog marketing

email marketing

register with search engines

contribute to a community

publish on other sites

link building

event sponsoring

search advertising

link directories

design competitions

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Designing for Findability

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“This is where you want to look”

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The Power of Contrast

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Color

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rydercup.com

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Size

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andyrutledge.com

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Shape

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webjetiva.com

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Orientation

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escapecrate.co.uk

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juctinteractive.com

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Designing to Direct Traffic

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happycog.com

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expressionengine.com

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adobe.com

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Designing to Create Repeat Traffic

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bartelme.at

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boagworld.com

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danielrichards.biz

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fray.com

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Putting Users Back On Track

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mailchimp.com

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garrettdimon.com

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The Case StudySoup Studios

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Giving the Design Meaning

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image replacement

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image replacement

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Give Your Design Meaning

emphasize keywords

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Giving the Design MeaningFunneling Traffic

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texture & orientation

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Giving the Design Meaning

Increasing Attendance

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portable content

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learn more at microformats.org

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Giving the Design Meaning

Still Haven’t FoundWhat I’m Looking For

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include search

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Giving the Design Meaning

Findability Through Aggregation

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straight outa Flickr

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Increasing the Odds

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Your Questions

http://buildingfindablewebsites.com


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