Evolving to Meet StudentSocial Media Expectations
Alexander B. CragheadFebruary 13, 2012
Intro to SM Class
• Originated 2009
• Twice a year
• 3-4 Weeks Online
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Lessons
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Image: Flickr user peregrinari, used under Creative Commons license
Shifting Privacy Concerns
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Image: Flickr user TomFlemming, used under Creative Commons license
Shifting Privacy Concerns
Addressing Privacy
• Membership Optional?
• Paging John/Jane Doe
• Break preconceptions that lead to bad choices
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Perception Barriers & Value
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
+ =
Images: Flickr users david_shankbone, markfbennet, both used under Creative Commons license
Platform-Centric = Losing Battle
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
>Image: Flickr user alancleaver_2000, used under Creative Commons license
Need Goals/Values, Not Hammers
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Addressing Value
• Focus on problem solving not platforms
• Forced “solutions” = bad motivation
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Adapting to Students
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Old Student Motivation
What is Social Media and why should I use it?
Underlying Motive: Curiosity/Fear
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
New Student Motivation
How do I better use Social Media to do X?
Underlying Motive: Skill Development
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
Curriculum Adjustments
• Students want practical applications NOW
• Community dynamics = more time
• No more orphan projects
Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012
CCM 376EIntermediate Social Media
Alexander B. Craghead & Joanne McCallSpring 2012 Term | April 2-June 9, 2012
More Info:[email protected]