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at its core, marketing is about eliciting a physical and measureable
RESPONSE
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keep
convert
find
convert
“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)
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© 2013 #EventSpot
© 2013 #EventSpot
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• paper vs. email? • simple graphics • include ALL the basics • write a compelling
message • anticipate questions • be recognizable
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make sure the host organization is very obvious, not just the logo
offer date/time/location/topic
sign-up link should be most obvious, if not ONLY option, and be above the scroll line
place left or center, not right use a text link
don’t give details that distract from signup
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event home page event invitation
event registration
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• collect attendee data
• do not ask too many questions • if you charge a fee, try to collect on the spot
• make sure a confirmation email goes out ASAP
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• drive pre-event build-up and promotion • make it easy to share and forward info • encourage activity during the event… • don’t forget post-event…
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• what is attrition? • how do I avoid it? • so, what do I do?
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use a first name again
reconfirm their registration
if there is a waitlist or the event is full, say so
before 10am, send the day before; after 10am, send the SAME DAY
describe check-in process, where to park, what to bring, emergency contact…
Send a long email (this is the only time I will say this!)
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use a first name again include at least one photo from the event! provide incentive to participate in a survey ask people to post, tweet, comment about their
experience… provide them with sample content! network and regroup on your page! emphasize the call to action – why did you have the
event?
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© 2013 #EventSpot
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