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Page 1: Enroll America

Enroll America

Two-fold Strategy

Our MissionMaximize the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act

Promoting Enrollment Best Practices

National Enrollment Campaign Using Cutting Edge Engagement Strategies

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Sampling of Partners

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Limited Public Awareness

The majority of uninsured Americans don’t know the health reform law will

help them. 3

Enroll America Research, November 2012

78%

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Baseline findings• Almost all (91%) believe health insurance is

necessary or very important.• Cost and affordability are the biggest

barriers.• Financial & health security are the biggest

motivators.• Deep skepticism & confusion among

consumers.

Source: Enroll America, November 2012

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All insurance plans will have to cover doctor visits,

hospitalizations, maternity care, emergency room care,

and prescriptions.

You might be able to get financial help to pay for a

health insurance plan.

If you have a pre-existing condition, insurance plans cannot deny you coverage.

All insurance plans will have to show the costs and what is covered in simple language

with no fine print.

Four Key Messages to Reach Most Uninsured

One of these = top message

for 89% of population

Source: Enroll America, November 2012

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You are a trusted source of information:

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Know how to talk to constituents about the importance of enrolling in coverage

Be familiar with the application process and potential barriers

Know where to go for help: Navigators and other in-person assistance, hotlines, websites, and ombudsman

Proactively disseminate information through constituent networks: Newsletters, email, social media, in-district events

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Questions?

Ani FêteDirector, State Assistance

Enroll [email protected]

202-879-0287


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