Smart moves

2

Datalogic at a Glance

Global leader in Automatic Identification with a specific focus on Automatic Data Capture and Industrial Automation markets

World-class total solutions provider in retail,

manufacturing, and transportation & logistics industries and producer of bar code readers, data

collection mobile computers and vision systems

2011 Revenues at 425.5 M Euro of which 72% in the

ADC Market and 23% in the Industrial Automation Market

Founded in 1972 in Bologna, Italy and listed on the STAR Segment of the Italian Stock Exchange since 2001

Over 2,400 employees

Direct presence in 30 countries worldwide selling to +100 countries

+1,000 partners worldwide

3

Global Clients Global Clients

More than 1,000 partners worldwide

Longstanding relations with the biggest retailers, couriers and automotive manufacturers in the world

Over 400 installations of Self Shopping in Europe

Over 1,000 reading stations installed in more than 100 airports worldwide

4

History of Growth through Acquisitions

Global Clients

4© Copyright Datalogic 2007-2013

2001

2002 2005

2004 2008

2010 2011

Established in Bologna

1972 1988

1997

Listing on the Milan Stock ExchangeAcquisition

of Escort Memory

Systems Inc. (CA, USA)

Acquisition of IDWare

Mobile Computing & Comm.

(Italy)

Acquisition of Minec AB (Sweden)

Acquisition of Laservall SpA

(Italy)

Acquisition of Informatics Inc. (TX,

USA)

Acquisition of PSC Inc. (OR, USA)

Acquisition of Datasensor SpA (Italy)

Acquisition of Evolution

Robotics Retail (CA, USA)

Acquisition of Accu-Sort

Systems Inc. (PA, USA)

Acquisition of PPT Vision Inc.

(MN, USA)

5

Our Leadership

1974 1st grocery store scanner in the world

1978 1st industrial bar code reader in Europe (M10)

1984 1st airport application in Europe (Milano-Linate Airport, LS4100)

1994 1st 360° scanner/scale (Magellan®)

1997 1st industrial high speed bar code reader designed for sorting applications in the Material Handling sector with electronic auto-focus and no moving parts (DS8100)

1999 1st RFID post office application in the world

The Four Strategic Drivers To Create ValueGlobal Clients

STRATEGIC POSITIONING

INNOVATION

INTERNATIONAL EXPANSION

EFFICIENCY AND PRODUCTIVITY

Invest 7% in R&D to launch new products and platforms

Become a value-added solutions provider

Focus on Vision and Imaging technologies

25% of sales from new products

Strengthen development through a new Technology Platform (IP

Tech)

Focus on two major markets, both through organic growth and acquisitions

Automatic Data Capture (ADC) Industrial Automation (IA)

Expand emerging market (BRIC) presence through strategic alliances and foreign investments

Increase penetration in large mature markets in North America and Western Europe addressing High-End products/solutions and higher technology businesses

World class performance through the global adoption of best in class Supply Chain Management

Improve operational efficiency and leverage industrial global footprint Activate scale economies

6

7

A Wide Geographical Footprint

Direct presence in 30 countries worldwide

7 Manufacturing Sites 10 R&D Centers

EUROPE 34%

ITALY 9%

NORTH AMERICA 39%

ROW 8%

APAC 10%

Note: Breakdown by area based on 2011 revenues (Datalogic + Accu-Sort Systems)

A Broad Local Presence

22%

29%23%

26%

Europe

Italy

North America

APAC

2011 Associates % by Geographic Area

19%

8%

1%

12%54%

6%

Mktg & Sales

G&A

Other

R&D

Operations

Customer Services & Tech. Support

2011 Associates % by Functional Area

Over 2,400 employees in 30 countries

8

Relentless InnovationGlobal Clients Continuous investments in R&D provide new fuel to enhance reference market growth

Focus on Vision and Imaging technologies Develop breakthrough innovation in Self Checkout and Automatic Scanning solutions Research & Development investments around 7% on sales

+32 new products in 2011 A large and growing portfolio of over 1.000 patents 10 Research & Development Centers

Performed two acquisitions in US, Accu-Sort Systems Inc. and PPT Vision, doubling Datalogic presence in the Industrial Automation market, improving technology and R&D platform in the T&L solutions and Machine Vision applications

PRODUCT INNOVATION PATENTS PORTFOLIO

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

10

4

129

20

12

69 8

32

17

23 2225

11

85 6

2 14 5

11

36

107 7

2 1 0 1 0 13 2

4

0

4

03

0

23

13

17 16

22

1413

16

23

35

27

33 32 32

PRODUCT UPDATE NEW LINE OF PRODUCTS

BREAKTHROUGH INNOVATION TOTAL DEVELOPMENTS

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

264 283328 342

682761 789

867 885 898

1,003 (*)

(*) including patents from acquisitions

9

Customer Solutions in Reference Markets Global Clients

© Copyright Datalogic 2007-2013 1010

TRANSPORTATION & LOGISTICS

HEALTHCARE

RETAIL MANUFACTURING

DATALOGIC + ACCU-SORT: 66% IN THE ADC MARKET AND 34% IN

THE INDUSTRIAL AUTOMATION MARKET

10

ADC Market: Datalogic Automatic Data Capture

© Copyright Datalogic 2007-2013 1111

Source 2012 (base year 2011)

MOBILE COMPUTERS#4 in EMEA, 7.6% mkt share #5 Worldwide, 4% mkt share

DATALOGIC ADC PROVIDES SOLUTIONS FOR APPLICATIONS IN SEVERAL SECTORS, INCLUDING HEALTHCARE, HOSPITALITY/ENTERTAINMENT, MANUFACTURING, RETAIL, SERVICES AND TRANSPORTATION & LOGISTICS

POS RETAIL SCANNERS#1 Worldwide, 37.4% mkt share

HANDHELD READERS#1 in EMEA, 31.6% mkt share #3 Worldwide, 17.4% mkt share

SOLUTIONSEnterprise Business Solutions

Self Shopping Solutions#2 Worldwide, 16.5% mkt share

Evolution Robotics RetailOver 1,500 grocery stores

today

11

Complete Range of Easy-To-Use Barcoding Solutions for SMB

© Copyright Datalogic 2007-2013 1212

BARCODING SOLUTIONS FOR THE MILLIONS OF SMALL – MEDIUM BUSINESSES INCREASING PRODUCTIVITY AND PROFITABILITY

BASED IN THE US, SERVING OVER 275 THOUSAND SMALL AND MEDIUM BUSINESSES

12

Source 2012 (base year 2011)

13

Industrial Automation

14

Industrial Automation Highlights

Global leader in Automatic Identification with a specific focus on Transportation & Logistics and Factory Automation vertical markets

World-class total solutions provider of track & trace, process and quality control systems thru laser, machine vision and optoelectronic state-of-the-art technology combined with advanced software tools

Revenues 131 M Euro in 2012

Key Partner of top Factory Automation Customers in Electronics, Healthcare, Automotive and Packaging Industries

Key Partner of top Transportation & Logistics Customers in Parcels, Postal, Retail, Automated Warehousing, Airport Industries as well as of key System Integrators

Over 800 employees

Direct presence in 12 countries, +700 Partners worldwide

15

IA: Leading Player in FA and T&L

1515

Transportation & Logistics

Factory Automation

ONE WORLD-CLASS

PROVIDER OF

PRODUCTS AND

SOLUTIONS FOR

MATERIAL HANDLING,

TRACK& TRACE AND

QUALITY CONTROL

Automotive

Pharmaceutical

Food & Beverage

Electronics & Solar

General Manufacturing

Parcel & Freights

Airports

Postal & Couriers

Warehousing Systems

Parcel & Freights

16

Datalogic Positioning IA: 6% Market Share

1616

2011 IA Available Market including Industrial Barcode Scanners, Imagers, Photoelectric Sensors, Safety Light Curtains, Smart Cameras/Vision Sensors, Laser Marking and Dimensioner segments (Postal Material Handling and Integrated Solutions Group not included)

Source (*) VDC 2012 (base year 2011) - Market Researches and Management's Best Estimate

INDUSTRIAL STATIONARY SCANNERS :

#1 WW – 33.3% MKT SHARE

#1 IN AMERICAS – 43.8% MKT SHARE

#2 IN EMEA – 30.5% MKT SHARE

17

Customer Solutions in Reference Markets

1717

Source 2012 (base year 2011)

SENSORS

MACHINE VISION LASER MARKING

IDENTIFICATION SYSTEMS

A wide range of cutting edge solutions helping industries streamline processes in industrial and logistics applications: more than 200 patents; hundreds of applications for the major logistics

operators; exceeding 1,000 reading stations installed in over 100 airports Worldwide

17© Copyright Datalogic 2007-2013

5 BUSINESS UNITS: 5 COMPETENCE CENTERS INDUSTRIAL STATIONARY SCANNERS : #1 WW – 33.3% MKT SHARE #1 IN AMERICAS – 43.8% MKT SHARE #2 IN EMEA – 30.5% MKT SHARE

18

IA: Business ModelOPERATIONS

BU’SOWNED

FUNCTIONS

Territory Managers

KAM

Product Specialists

GTM

END USERS

ID SENSORS VISION LASER MARKING SYSTEMS

BU

SALES ORG

MKT

Product management

Industry management

R&D

Application Engineering

Technical support

WORLD WIDE SALES & MARKETING

PARTNERS, CUSTOMERS, SYSTEM INTEGRATORS

NORTH AMERICA EMEA GREATER CHINA & KOREA ROW

19

Worldwide Market Trend: IA The Accu-Sort Systems acquisition has allowed to approach three new markets: Dimensioner,

Postal Material Handling and Integrated Solutions Very fragmented IA industry with potential addressable markets worth $3B in the Inductive

Proximity and ASMV Systems Growing technology convergence (laser and vision based technology) expected to set the

tone for future investments Increasing demand for traceability of processes and goods as well as new regulations

2011 2014E

3.42 4.01

3.08

IA Available Market IA Addressable Market

7.09

57%

43%CAGR 5,4%

63%

37%

ASMV-SYSTEMS

INDUCTIVE PROXIMITY

Source (*) VDC 2012 (base year 2011) - Market Researches and Management's Best Estimate

IA – Global Expected GrowthIA – 2014 Expected Breakdown

43%

17%

8%

6%

7%

9%0%

3% 7%

POTENTIAL ADDRESSABLE MARKETS SENSOR VISION IDENTIFICATION

SAFETY LASERMARKING DIMENSIONER INTEGRATED SOLUTIONS GROUP

POSTAL MATERIAL HANDLING

20

Sensors & Safety Business Unit

21

Sensors & Safety

A Photoelectric Sensor was the first product developed by Datalogic in 1972

Over 40 years of experience

One of the largest manufacturers worldwide

Market leader in Italy for photoelectric sensors and safety light curtains and ranking among the top-10 manufacturers in Europe by market share (source: VDC)

Sensors and Safety Product range is focussed on solving Customer applications in Factory Automation, particularly in Processing and Packaging machinery, and Automated Material Handling in all the main industries:

Automotive

Electronics

Pharmaceutical

Food & Beverage

General Manufacturing

22

PHOTOELECTRIC SENSORS

UNIVERSAL FUNCTION

M18 TUBULAR SENSORS

FIBER OPTIC SENSORS

MINI SIZE SENSORS

MIDI SIZE SENSORS

MAXI SIZE SENSORS

APPLICATION SPECIFIC FUNCTION

FORK SENSORS

CONTRAST/COLOUR

LUMINESCENCE

DIMENSIONAL SENSORS

AREA SENSORS

DISTANCE SENSORS

Sensors Product Range

22© Copyright Datalogic 2007-2013

INDUCTIVEULTRASONICCAPACITIVETEMPERATURE

OTHER SENSORS

SAFETY LIGHT CURTAINSTYPE 2 AND 4 TYPE

HIGH / LOWRESOLUTION

FINGER PROTECTION

HAND PROTECTION

BODY PROTECTION

PRESENCE CONTROL

BASE / EXTENDED FUNCTIONALITIES

EXT DEVICE MONITORING

AUTO/MAN RESTART

MUTING

BLANKING

OVERRIDE

CASCADABLE

CONTROLLERLIGHT BEAM

MODULERELAY UNIT

ACCESSORIES

Sensors Product Range OTHER SENSORS PRODUCTS

23

24

Applications in Packaging & Material Handling

Fork sensors for label detection

Contrast and Luminescence

sensors

Area sensors Maxi and compact sensors for object

detection

Tubular, Miniature and Fiber Optic sensors for object

detection

Inductive proximity

Safety Light curtains for

Finger, Hand, and Body protection

Dimensional sensors for height/width

measurement and object positioning

TOF distance sensors for

measurement and object positioning

Safety Light curtains for body protection

with Muting function

Temperature controllers for heat-sealing and

thermo-forming applications

25

Machine Vision Business Unit

26

Machine Vision

Datalogic competence and experience in Machine

Vision is built upon the acquisition of PPT Vision

Inc. in 2012. For over 30 years, PPT Vision has

focused exclusively on the development of

machine vision technology for in-line automated

inspection and factory automation.

Today, after completion of the integration process

between Datalogic Industrial Automation and PPT

Vision Inc., the combined product lines of the two

companies encompasses both hardware and

software while covering a wide range of

performance and price point requirements

27

Machine Vision Product Range

SMART CAMERAS

DataVS2

MX-Series

VISION PROCESSORS

VISION SENSORS

PERFORMANCE

FLEXIBILITY

A-Series

T-Series

28

IMPACT Software

IMPACT Software Suite, with over 120 software tools and controls, allows users to create unique inspection programs and develop user interfaces quickly and easily.

Graphical icon-based drag and drop user interface – no programming required

Runs on all smart cameras and vision processor platforms

Easy to understand tree-view logic flow

29

Identification Business Unit

30

Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerla

Identification

Born from the acquisition of Accusort on 2012, has joint the forces of the two Pioneers and Market Leaders in Fixed Position Industrial Barcode Readers

Ranked n°1 Worldwide with more than 36% Market Share

The most extensive Product Range in Fixed Position Readers in the Market

The only Supplier with a complete offer in both Imaging and Laser Technology

A complete offer for Factory Automation and Transportation & Logistics

THE COMBINED EXPERTISE OF TWO LEADERS AND MARKET

SETTERS

31

ID Product Range & Reference markets

Industrial Laser BC Reader

Embedded LaserBC Reader

Connectivity2D Imager

31© Copyright Datalogic 2007-2013

Industrial Laser Scanner, Cameras, Dimensioning Systems

FACTORY AUTOMATION TRANSPORTATION & LOGISTICS

32

Laser Marking Business Unit

33

Laser Marking

Over 20 years experience in the production of industrial laser sources has enabled Datalogic Laser Marking to create the most comprehensive product portfolio in the marketplace by offering solution in a wide range of application.

Laser Marking sources and systems provide value added marking solutions for automotive, electronics, metal tools, medical and packaging.

Marking Systems and Sources are offered in the three main different laser technologies Fiber, DPSS and CO2 to cover a wide range of applications on almost any material

34

Laser Marking Product Range & Applications

34© Copyright Datalogic 2007-2013 34

TECHNOLOGYMARKING SYSTEM

LASER SOURCE

ALL-IN-ONE

BEST FOR…

VLASE 10W 15W 20W

LMS10W 15W 20W

ULYXE Plastic marking/processing

Rubber engraving ID card marking Resistor trimming

GREEN-LASE4W 10W

No-additive-plastic marking

FR4 (ELN Board) marking

Solar cell scribing

UV-LASE3W

Glass marking Ceramic marking /

scribing Diamond processing

FIBER

AREX FILOS10W 20W Metal marking

Metal annealing Metal engraving Metal processing

C02

EOX10W 30W Organic materials

marking Wood / Paper /

Cardboard Leather / Textile

UV

IR

GREEN

DPSS

35

Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerla

Lighter 6: one software fits all products

Lighter 6 Software Suite combines advanced editing

features with laser setup, laser controls and diagnostics

resulting in a complete, flexible and easy to use laser

marking control system.

Advanced editing and formatting functions

Remote control & diagnostics

Programmable interface and protocols

Automation capability

3535

AREX FAMILY

EOX FAMILY

ULYXE FAMILY

VLASE FAMILY

36

Integrated Systems Business Unit

37

Systems Business Unit Background

Datalogic Automation is a leader in North America

providing value-added solutions to both the postal and

retail business sectors for over 25 years.

The solutions range from a simple dimension, weight,

scan systems to complete solutions for niche applications.

We utilize our core competency of Auto-ID, Sensors,

Dimensioning, Engineering, and Program

Management in our solutions that focus in two key

areas:

Retail – Print / Apply – Island of automation (software

and integration of 3rd party equipment) for automated

receiving applications

Postal solutions – Auto-ID, custom machines, Automated

Package Handling(APH), Project management, Stand-

alone and fully integrated sortation and software

solutions

38

SMALL ITEM SORTATION

DL Auto-ID equipment DL Sensors 3rd party Conveyor and parts Software-FASTSort, Controls,

and Services

AUTOMATED RECEIVING & AUTOMATED SHIPPING, MANIFESTING, PRINT & APPLY

FASTLabel Software DL Auto-ID equipment DL Sensors 3rd party equipment and

manifesting software Services (engineering, PM,

install support)

IN-MOTION DIMENSIONIN, WEIGHING, SCANNING,

DIVERTING

DL Auto-ID equipment DL Dimensioning DL Sensors 3rd Party Scale Software, Controls, and

Services

Integrated Systems – Islands of Innovation

39

Typical Distribution Center

DL FAST Sort: Carton Sortation

DL FAST Sort and Label Static or In-motion Dimension-Weigh-Scan

Manifesting Print/Apply Shipping Labels Sort/Divert

Automated Receiving: DL FAST Label Print/Apply

Small Item Sorter (SIS) High-speed Price labeling

40

Postal –Material Handling SolutionsIslands of Innovation – Custom Machines,

DWS, Standalone sortation

DL Auto-ID equipment

DL Sensors

3rd party Components – scales, conveyor

Software, PLCs

Project Management, Engineering, &

Services

National Deployment Capabilities

Complete Postal MH Solutions

DL Auto-ID and DL Sensors

Design and Build – Engineering

Program / Project Management

Full System Integration & Commissioning

High Level Sorting & Database Software

Scanners/ Sensors/ Printers/ PC’s/ PLC’s

3rd Part Conveyor

After Market Service / Support

40

41

Productized SolutionsSMALL ITEM SORTATION- FASTSORT

APHPRINT & APPLY

FASTLABELDIMENSION,

WEIGH, SCAN

Postal/Parcel E-commerce

Key Advantages

Flexible and scalable solution at an affordable price

Integrates DL core technology

Most larger MH integrators do not address this market

Can replace manual operation

Strong relationship with customers who can use this technology

Incorporates our core products with integration capabilities

Strong relationship with key customers (retail) in US

New product allows DL to provide more competitive solution (new customers – Integrators & EU)

Use of P/A into parcel solution

Integration of DL content into solution for more cost effective solution

Can be incorporated into larger solutions for Postal

-Technology to be evaluated for fit -Strong fit, strong position

41

42

Datalogic S.p.A.Via Candini, 240012 Lippo di Calderara di RenoBologna – ItalyTel. +39 051 3147011Fax +39 051 3147205E-mail [email protected]

This presentation contains statements that are neither reported financial results nor other historical information. These

statements are forward-looking statements. These forward-looking statements rely on a number of assumptions and are

subject to a number of risks and uncertainties, many of which are outside the control of Datalogic S.p.A., that could cause

actual results to differ materially from those expressed in or implied by such statements, such as future market conditions,

currency fluctuations, the behavior of other market participants and the actions of governmental and state regulators

© 2013 Datalogic S.p.A. - All rights reserved. • Protected to the fullest extent under U.S. and international laws. • Copying, or

altering of this document is prohibited without express written consent from Datalogic S.p.A. Datalogic and the Datalogic logo

are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. All other brand and product

names may be trademarks of their respective owners.

Thank you

Datalogic Industrial AutomationVia Lavino 26540050 Monte San Pietro Bologna – ItalyTel. +39 051/6765611 Fax +39 051/6759324 E-mail: [email protected] Website: www.datalogic.com