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Page 1: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Build Next Generation, Real-time Applications

with SAP HANA on the AWS Cloud

Doug Turner CEO, Mantis Technology Group Inc.

Rob Groat CTO, Smartronix

Swen Conrad, PMP Sr. Director, SAP HANA Marketing

November 14, 2013

Page 2: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Agenda

• Power of SAP HANA for Big Data processing

• Customer presentations – Sentiment Analysis – Pulse Analytics

– Online Big Data Analytics – RECOVERY.GOV

• How to get started – Big Data and Mobility trials

Page 3: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

The future holds many transformational opportunities Capitalize on the new technology frontier

From Transactions to

1:1 Engaging Relationships

From Mass Production to

mass customization using 3-D

Printing

From generic treatments to

personalized medicine

Page 4: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Information Processing is at a critical inflection point Point optimization not enough to meet the new frontiers of real-time

Real-time

Business

Scenario Real-time bonus calculations for consumers

Sales Customer

Service

Customer overdue credit calculation by product areas

Finance and

Operations Iterative period end closing with new posting into accounts constantly

Manufacturing

New ATP strategies; MRP run for individual ATP check/instant re-planning

IMPACT on BUSINESS Slow Response Times | Usability Challenges | Lack Of Adaptability

IMPACT on IT High Latency | Complexity | High Cost of Solutions

Transactional

Datastore

Data

Warehouse Sensors

Data

Mobile

Data

Archives Social & Text Geo-Spatial

Location

Intelligence

Order

Processing

Operational

Reporting

Real-time Risk

& Fraud

Trend

Analysis

Sentiment

Analytics

Predictive

Analytics

Pattern

Recognition

Analyze

ETL

Staging

Collect

Clean-Data Quality

Transact

Aggregate

Summarize

Communicate

Monitor

Predict Planning

0

1

Page 5: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

SAP HANA Platform – More than just a database

Any Apps Any App Server

SAP Business Suite and BW ABAP App Server

JSON R

Open

Connectivity MDX SQL

SAP HANA Platform

Ad

min

istra

tion

Extended Application Services

Integration Services

Deployment:

Database Services

Deve

lop

ment

OLTP | OLAP | Search | Text Analysis |Predictive | Events | Spatial | Rules | Planning | Calculators

Processing Engine

Application Function Libraries & Data Models Predictive Analysis Libraries | Business Function Libraries | Data Models & Stored Procedures

Data Virtualization | Replication | ETL/ELT | Mobile Synch | Streaming

App Server| UI Integration Services | Web Server

On-Premise | Hybrid | On-Demand

Supports any Device

Page 6: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Values previously unattainable Cancer cell genomic analysis at Mitsui Knowledge Industry

Streamlining the process of

providing personalized

cancer drug recommendation

http://www.youtube.com/watch?v=Y-zOq3nKjaA

Page 7: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Innovation Previously Infeasible Predicts and analyzes game player behavior in real-time

Real-time insights, analysis, and

consumer engagement for increased

revenue and decreased churn

http://www.youtube.com/watch?v=N6bUkkiZHoE#t=18

Page 8: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Simplicity Previously Unachievable eBay Early Signal Detection System powered by Predictive Analytics

Automated signal

detection system

increasing accuracy

of forecasts

http://www.youtube.com/watch?v=hS-0ZadT6so

Page 10: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Doug Turner

CEO, Mantis Technology Group Inc.

“Simplifying social sentiment analysis solution

for better customer value and lower cost with

SAP HANA One on AWS”

Page 11: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Mantis Technology Group

• Enterprise software solution provider – Business intelligence, data warehousing, analytics

– Social media analytics and social CRM

– Software development engineering

• Established in 2000 – Based in Redmond, WA

– Social and community responsibility

• Focus on delivery

Page 12: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Pulse Analytics™

• Social listening platform – Twitter, Facebook, Pinterest, Instagram, G+ and more

– Semantic and sentiment analysis, topic and subject matter analysis

• Actionable Insight – CRM customer service integration and alerts

• Data integration and metric correlation

• Interactive dashboards and scorecards

• Mobile and large screen deployment

Page 13: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Pulse Analytics™

Page 14: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Pulse Analytics - Architecture

Original Architecture Cloud-based architecture – Social media data collectors

– Multi-tier data architecture

– Custom portal and user interface

– SAP Business Objects reporting

– 25+ parallel Text Analysis servers

Social Media Channels

ETL

Process Collection

DB

Text

Analysis

Data

Mart

Social Sentiment Analysis

LO

AD

RE

PO

R

T

Page 15: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Pulse Analytics - Architecture

Original Architecture

Social Media Channels

ETL

Process Collection

DB

Text

Analysis

Social Sentiment Analysis

Data

Mart

HANA Architecture

Social Media Channels

Social Sentiment Analysis

Text Analysis

Full Text Index

SAP HANA Platform

LO

AD

LO

AD

RE

PO

R

T

RE

PO

R

T

Page 16: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Key SAP HANA features

– Automatic Text Indexing

– Automatic Text Analysis

– Fuzzy logic search advanced

clustering

– Eliminate large scale data

movement

Technical KPIs

– Significantly reduce ETL load

– 6x increase in query speed

– Simplified data architecture

Pulse Analytics - Architecture

HANA Architecture

Social Media Channels

Social Sentiment Analysis

Text Analysis

Full Text Index

SAP HANA Platform

LO

AD

RE

PO

R

T

Page 17: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Pulse Analytics - Architecture Business Challenges

Offer rapid analysis of social media channels to track consumers and

influencers and measure brand against industry metrics

Scale social media analytics service offering to handle ever increasing

volumes of data cost-effectively

Technical Challenges

Reduce cost of managing cluster of 25+ Text Analysis and MySQL servers

Analyze large volumes of social media data – more than 1M documents daily

Reduce the ETL load times to deliver real-time analysis

Product: Solutions / Capabilities

SAP HANA One: In-memory processing in the cloud

Native text analysis functionality in SAP HANA for full-text indexing, fuzzy

search and sentiment analysis

Benefits

Faster natural-language-based sentiment analysis with topic identification

Visual presentation of data free from previous performance-based constraints

Data Architecture simplification replacing 25+ servers with 1 SAP HANA One

Simplified Data

Architecture Moved from 25+ servers

to 1 Hana One server

99% faster Significantly reduced

ETL Load time

6x faster Text analysis

processing

Page 18: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Rob Groat

CTO, Smartronix

“Building a Transparency and Accountability

Platform for the $840 billion Recovery Act (ARRA)

with SAP HANA on AWS”

Page 19: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

SAP Technology Powers Accountability Platform

FederalAccountability.gov and Recovery.gov Big Data exploration at the citizens fingertips

• Key components – SAP HANA

– SAP Business Objects

• First government solution on AWS

• Hybrid Cloud

Page 20: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Swen Conrad

SAP

“Get started and build a game-changing Big Data

application with SAP HANA One on AWS”

Page 21: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

SAP HANA Platform – On-Premises or in the Cloud Enabling game-changing breakthroughs

Operational

Analytics

REAL-TIME ANALYTICS

SAP HANA PLATFORM

Database &

Data Processing

Services

Application

Platform Services

Integration &

Data Virtualization

Services

Mission-Critical

Deployment

Services

(Appliance, Cloud)

Sense &

Respond Planning &

Optimization

Consumer

Engagement

REAL-TIME APPLICATIONS

Predictive,

Spatial & Text

Analytics

Big Data

Warehousing

Page 22: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

SAP HANA and

other SAP solutions on AWS

Scale up

SAP HANA infrastructure subscription

Innovation catalyst

SAP HANA One

BYOL and get started

Licensed for productive use

– May connect to ECC, CRM, and

other SAP Software

SAP support agreement

Monthly subscription

– Own license

– Standard AWS infrastructure pricing

Amazon cr1.8xlarge instance

– 16 CPUs (32 threads)

– 256 GB RAM / 130 GB comp. data

– Cluster of 5 machines max

Fully-featured SAP HANA

Licensed for productive use

– Include Studio and Client libraries

including JDBC, ODBC, etc.

Community-based support

Hourly subscription

– $0.99/hour license

– $2.50/hour AWS infrastructure

Amazon cc2.8xlarge instance

– 16 CPUs (32 threads)

– 60 GB RAM / 30 GB compressed data

Growing list of SAP offerings on AWS

SAP Business Objects BI

SAP Mobile Platform - MADP

SAP Mobile Secure

(including MDM, MCM and MAM)

Sybase ASE 15.7.0.013 or higher

SAP MaxDB Version 7.x or higher

SAP Business Suite (ERP, CRM,

SCM, PLM, SRM, NetWeaver

ABAP & Java apps)

SAP Business All-in-One

SAP Business One

Cloud Appliance Library

and more …

Page 23: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Getting started: Best HANA One Use Cases

Accelerate slow & complex

business analysis & reports

without upfront investment

Merging data from various

data sources for end to end

analysis

Enable temporary or

event-based analytics to

start/stop anytime

Enable self-service OLAP

and BI without complex data

modeling

Prototype and demo

breakthrough BI ideas

Build Big Data applications

leveraging native text analysis,

predictive analytics, and spatial

capabilities

Month

Close

Product

Launch

Page 24: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Big Data Best Practice: Amazon EMR and HANA One on AWS

Give SAP HANA One a try in a guided trial experience

Provisioned by the trial system

• Import Hadoop-

processed data from

Amazon S3 storage

into SAP HANA One

• Create star schema

• Build analytic and

calculation views

• Analyze Wikipedia

data using Lumira BI

Page 25: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Resources

• Online SAP HANA demos running on HANA One: http://try.saphana.com

• Free Big Data trial for SAP HANA One: https://tryhanalive.saphana.com/labs/3

• SAP HANA One Home Page: http://hanaone.saphana.com

• Webinar channel: https://www.brighttalk.com/channel/8927

• SAP solutions on AWS: aws.amazon.com/sap/

• 30-Day Free Trial of SAP Mobile Secure EMM: www.sapmobilesecure.com/

Page 26: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Summary

• SAP HANA combines analytical, transactional and other Big Data workloads on one system

• Customers, ISVs and growing list of startups are demonstrating breakthrough use cases

• SAP HANA – as well as other SAP solutions – are available on the AWS cloud – Get started with SAP HANA One

– Scale up with SAP HANA Infrastructure subscription by AWS or SAP

Page 27: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

SAP Booth #200

• Meet SAP HANA and mobile experts

• Test drive SAP solutions

• Experience the Internet-of-Things – Real-time vending machine

– Powered by SAP HANA

• Win an Xbox or one of ten Raspberry Pis

Page 28: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Questions

?

Page 29: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

We are sincerely eager to hear

your feedback on this

presentation and on re:Invent.

Please fill out an evaluation form

when you have a chance.

Page 30: Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

Contact information

[email protected]

Phone 650-440-1860

http://saphana.com

http://mantis-tgi.com

@mantispulse

http://facebook.com/mantispulseanalytics

[email protected]

[email protected]

http://www.smartronix.com

Swen Conrad, PMP

SAP

Doug Turner, CEO

Mantis

Rob Groat, CTO

Smartronix


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