WHAT NOW?Bret Giles
@bretgiles
The New Landscape
Out of HomeTV
Computer/ Laptop
Mobile/ Tablet
TiVo
TiVo
Google TV
Apps. On your TV
Mobile/Tablet Simulcasting
58% watch TV while Simultaneously using Internet at least 1X/month -
Nielsen
Out of Home
Auto Out of Home
NFC / Near Field Communications
Graphical Interstitial
User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app
Captchas
Facebook Ads
Facebook Ads
Augmented reality {AR}
Augmented reality {AR}
…and that is just a sampling
there is tremendous clutter in the advertising and marketing
landscape now
a key component of your job is to remain abreast of what’s
new, what still works, and how each can be used to
drive client objectives (and make a dollar or two for the agency in the process)
So how do you stay on top of new technologies, best practices, platform changes, etc. in the
industry?
The next 2 days will help
Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
Site/RSS
What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
Connecting with Others
And that starts now…
