WelcomeTo the
Presentation
PRESENTER
Abdus Samad SadiBBA, Army Institute of Business Administration
ID: 101160 25Kodomtoli, Sylhet
Boston ConsultingGroup (BCG) Matrix of
Sony
Bruce Henderson
1968
Dimensions2
The first dimension
is looks at the products general level of growth within its own market
The second dimensionmeasures the product`s market share relative to the largest competitors in the industry.
Star
High Market Share
High Market Growth
Sony 4K tv
In 2011 Market Share was 20.4% Market Growth was 21%
High Market Share
Low Market Growth
Cash Cow
Play Station 3
Dogs
Low Market Share
Low Market Growth
Sony Valo computer
Low Market Share
Question Marks
High Growth
Prospects
Sony SmartWatch
Competitors Apple, Samsung, Tomtom smartwatch
BuildPost Analysis
•Increase investment in Sony smartwatch
HoldPost Analysis
• Sony not going to invest more in Playstation 3
Hold in Cashcow
HarvestPost Analysis
•Reduce investment in Sony 4K TV
DivestPost Analysis
•Sony Sell Valo Computer
=Sell
Finish
