Instagram Insanity
Setting Up Instagram Presenter: Chuck Ward
Director of Marketing and Training Real Access Pro
What is Instagram • Instagram is an online photo-
sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.
• A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras.
• Users are also able to record and share short videos lasting for up to 15 seconds
Why Should We Use It
• 150 Million Monthly Active Users (Instagram 9/2013)
• Average user is Female (56%) aged 18-49 - 42% of total user base (Pew)
• Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (MarketingCharts.com)
Demographic Chart
Why Should We Use It
• Because it is another free way to get our properties and message out
• Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings
• Because it’s marketing
A Note About Marketing
• Question: How often should we be marketing
A Note About Marketing
• Question: How often should we be marketing
• 40% of your day should be spent in marketing related activities – Social Media – Websites – Videos – Talking to People – Writing Notes/Cards
How Do We Use Instagram
• First – Download the App to
Your Phone – Instagram.com – Google Play Store on
Android Phones – App store on iOS (Ipads
and Iphones)
• Second – Account Creation
• Third – Use it by taking pictures
or videos
Find in App Store Download and Install Ready to Use
Using Instagram
• Account Creation – Sign in using facebook – Sign in using email
Using Instagram
• Account Creation – Sign in using facebook – Sign in using email
– Go to instagram.com to
sign up also
Using Instagram
• Once logged in, follow people you may now – Link your Facebook
account and those friends on your Facebook who use Instagram will appear
– Remember engagement and patience is the key
Taking Pictures and More
• Open up instagram
• Snap a picture
Taking Pictures and More
• Apply a filter – they will automatically appear at the bottom
Taking Pictures and More
• Turn your image around by dragging your finger across
Taking Pictures and More
• Share directly with friends (only who are following you)
Taking Pictures and More
• Post to Facebook or Twitter (or Tumlbr)
• Referral Partner Marketing – post on Foursquare
Instagram Videos
Switch to Video Mode (Press and HOLD)
Add a Filter (just like images)
Choose a Cover Frame
Instagram Videos
• Post to Social Media – Twitter – Facebook – Tumblr.com
– Copy the instagram.com
link and post to Google +, LinkedIn and other places
Examples of Brand Marketing
• My friend Roberto, (video marketing, presentation coach)
• His brand is consistent on Facebook, Twitter, LinkedIn
Examples of Marketing
• Let people get to know you (personally)
• My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL
Deleting Content
• Every post will have 3 dots at the lower right corner
• Those three dots will allow you to delete, share or copy the URL to share to other places
Deleting Content
• If you don’t have those options on a certain piece of content – then chances are the content belongs to someone else
Other Pieces to Use
Postagram (postcards) Stickygram (magnets)
• Create Timeline Images for Facebook using Insta-cover
• (Great Idea for Property Fan Pages and Area Deals FanPages)
#ComingSoon
• Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports)
• However, IG’s blog says a small handful are already out there
Connect with Instagram
• Twitter – https://twitter.com/instagram
• Facebook – https://www.facebook.com/InstagramEnglish – https://www.facebook.com/Instagram.pc
• Instagram.com
Connect with Pro’s
• Twitter @realaccesspro1 • Google Plus +realaccesspro • Facebook (search Real Access Pro) • LinkedIn (RealAccessPro)
• Remember to connect with your Sponsor PRO
for tips, tricks, ideas and more
Thanks for Attending
• Presenter: Chuck Ward, Director of
Marketing and Training chuck.ward (at)
realaccesspro.com 888-884-0303
