8/6/2019 Bala Dairy

1/57

8/6/2019 Bala Dairy

2/57

The sweetest storyever told or heard

8/6/2019 Bala Dairy

3/57

8/6/2019 Bala Dairy

4/57

A brand that captures your mind

gains behaviour.

A brand that captures your heart

gains commitment.

Scott Falgo

8/6/2019 Bala Dairy

5/57

Cadbury Dairy Milk

The Real Taste of Success

8/6/2019 Bala Dairy

6/57

8/6/2019 Bala Dairy

7/57

VISION & MISSION

Vision:

"Working together to create brands people love"

Cadburys mission statementSays simply, Cadbury means quality; this is our promise. Our reputation

is built upon quality; our commitment to continuous improvement will ensure

that our promise

Mission Statement 0f the product:

The mission statement of our new product is To provide our customers

with a tempting and exquisite taste as Enticing Treats means a mouthwatering treat which is simply irresistible.

8/6/2019 Bala Dairy

8/57

8/6/2019 Bala Dairy

9/57

PRODUCT

8/6/2019 Bala Dairy

10/57

8/6/2019 Bala Dairy

11/57

8/6/2019 Bala Dairy

12/57

8/6/2019 Bala Dairy

13/57

8/6/2019 Bala Dairy

14/57

8/6/2019 Bala Dairy

15/57

8/6/2019 Bala Dairy

16/57

8/6/2019 Bala Dairy

17/57

8/6/2019 Bala Dairy

18/57

8/6/2019 Bala Dairy

19/57

8/6/2019 Bala Dairy

20/57

8/6/2019 Bala Dairy

21/57

8/6/2019 Bala Dairy

22/57

8/6/2019 Bala Dairy

23/57

8/6/2019 Bala Dairy

24/57

8/6/2019 Bala Dairy

25/57

8/6/2019 Bala Dairy

26/57

POPULARBRANDS IN INDIA

C

H

O

C

O

LA

T

E

S

C

H

O

C

O

LA

T

E

S

S

N

A

C

K

S

S

N

A

C

K

S

BEVERAG

ESBEVERAG

ES

CANDYSCANDYS

G

U

M

S

G

U

M

S

8/6/2019 Bala Dairy

27/57

CDM for every need

For chocoholics -

CDM Chunky

For Connoisseur -

- Bournville

- Fruit & Nut

8/6/2019 Bala Dairy

28/57

CDM for every need

Gifting - Gift packs

In-home consumption

Muh Meetha Karna

8/6/2019 Bala Dairy

29/57

INGREDIENTS

8/6/2019 Bala Dairy

30/57

CHOCOLATE

BAR.MADE FROM REAL DARK

CHOCOLATE.

SIMILAR DESIGN

WORLDWIDE.

CONTAINS MOREMILK THAN ANY OTHER

CHOCOLATE BAR.

AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHERPREMIUM PACKS

8/6/2019 Bala Dairy

31/57

PROMOTION

8/6/2019 Bala Dairy

32/57

8/6/2019 Bala Dairy

33/57

8/6/2019 Bala Dairy

34/57

PRICE

8/6/2019 Bala Dairy

35/57

WEIGHT (gm) PRICE

10.5 5

22 10

40 20

42 CRACKLE 25

95 5080 FRUIT & NUT 55

165 90

8/6/2019 Bala Dairy

36/57

0

50

100

150

200

250

300

350

400

450

93 95 97 99

I x l

Th Sw t T t of Succ

8/6/2019 Bala Dairy

37/57

100%

89%

85%

84%

68%

99%

84%

77%

64%

8%Bonding

Advantage

Performance

Relevance

Presence

Commitment to the brand - India

CDM Intl. Choc. Brand in India

Source: IMRB U&A Study

8/6/2019 Bala Dairy

38/57

100%

89%

85%

84%

68%

99%

84%

77%

64%

8%

89%

75%

65%

45%

2%Bonding

Advantage

Performance

Relevance

Presence

Brand power in India

CDM Munch Kit Kat

Source: IMRB U&A Study

8/6/2019 Bala Dairy

39/57

PLACE

8/6/2019 Bala Dairy

40/57

BUSINESS OPERATIONS

Five company-

owned

manufacturing

facilities:

ThaneInduri (Pune)

Malanpur (Gwalior)

Bangalore

Baddi (Himachal

Pradesh)

Corporate/Head

office:Mumbai

8/6/2019 Bala Dairy

41/57

THEBIG ~B FACTOR

8/6/2019 Bala Dairy

42/57

8/6/2019 Bala Dairy

43/57

1905 1930s

1960s

1970s

PACKAGING STYLES

8/6/2019 Bala Dairy

44/57

ADVANTAGES OFPACKAGING

8/6/2019 Bala Dairy

45/57

WHOLESALE

RETAILER

CDM ARE SOLD DIRECTLY TOWHOLESELLER AND RETAILERS.

CADBURY'S DISTRIBUTION NETWORK USED

TO ENCOMPASSES 2100 DISTRIBUTORS

AND 450,000 RETAILERS.

8/6/2019 Bala Dairy

46/57

8/6/2019 Bala Dairy

47/57

8/6/2019 Bala Dairy

48/57

ACHIEVEMENTS

MajorAchievements ofCadbury

Worlds No 1 Confectionery company

World's No 2 Gums company.

World's No 3 Beverage company.

Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for

2006-07 by Superbrands India. Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most

respected companies by sector conducted by Business World magazine in 2007.

Cadbury India has been ranked as the 7th Great Place to Work and the No. 1

FMCG company in India in 2008, by the Great Place to Work Institute.

Asian Marketing Effectiveness Awards 2008 forBournvita Folk/Fusion campaign

- GOLD award for the "Best Insights and Strategic Thinking" and SILVER awardfor the 'Most Effective Use ofAdvertising'.

8/6/2019 Bala Dairy

49/57

A staggering 120 million chocolate bars are sold inNew Zealand every year, 60 million of these

are made by Cadbury!!!!!!!!!!!!!

8/6/2019 Bala Dairy

50/57

Cadbury Confectionery's Dunedin plant producesaround

10,000 Crunchie bars per hour!!!!!!!!!!!!!

8/6/2019 Bala Dairy

51/57

If all the blocks of Cadbury Dairy Milk producedsince 1930 were placed end to end, they wouldstretch from Cadburys Dunedin factory to the moon!!!

8/6/2019 Bala Dairy

52/57

Cadbury sells over 3.5 million boxes ofchocolate every year!!!!!!!!!!!

8/6/2019 Bala Dairy

53/57

Last year over 400 tonnes of pebbles were made.Enough to cover Eden Park 15 times!!!!!!!!!

8/6/2019 Bala Dairy

54/57

Cadbury Dairy Milk is the oldest chocolatebrand in the country!!!!!!!!!!!!!!

8/6/2019 Bala Dairy

55/57

Did you know that COCOA trees in Kerala

are called Cadbury trees!!!!!!!!!!!!!

8/6/2019 Bala Dairy

56/57

8/6/2019 Bala Dairy

57/57

sp c l b

j