Town of Huntersville Parks and Recreation Department
Sponsorship Package
Dear Local Business,
The Huntersville Parks and Recreation Department would like to announce our compiled list of sponsorship opportunities for 2011. It is our goal to improve the quality of life for Huntersville residents through excellent programs, facilities and events. As popular as our programs and facilities are, we still are heavily reliant on the support of local businesses that share our passion for enriching the community.
We would like to use this Sponsorship Package to help gain outside support for the many events and programs that we facilitate. The package is designed to simplify the sponsorship process for our supporters by allowing them to check off the events and facilities that they would like to be involved with and at the level they choose. This process will eliminate the hassle of multiple requests throughout the year, while still reserving a sponsorship spot. Even payment becomes flexible, as you can choose to pay for the entire year in one payment or to make payments throughout the year. Whatever the choice, we want it to be easier on you.
We are excited about our 2011 schedule of events and hope that you will partner with us to ensure their continued success and growth. Please take a moment to review our event portfolio. We hope you take this opportunity to consider supporting and working with the Town of Huntersville as we strive to keep Huntersville a “Nice Place to Live” and a “Nice Place to Play!”
Respectfully,
Pamela D. Royal, Recreation Superintendent
Huntersville Parks and Recreation Department [email protected]
Parks&Recreation
Post Office Box 2879 • 105 Gilead Road, Third Floor • Huntersville, NC 28070 phone 704.766.2220 • fax 704.992.5528 • www.huntersville.org
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Table of Contents Park Signage……………………………………………………..………………………………3 Signage visibility potential in Bradford Park: 250,000 visitors in 2010
Signage visibility potential in Huntersville Athletic Park: 210,000 visitors in 2010 Signage visibility potential in North Mecklenburg Park: 240,000 visitors in 2010 Program Guide Advertisement…………………………………………………………………..4 Annual distribution : 36,000 Disc Golf Course Tee Boxes...……………………………………………………………..……5
Bradford Park: Opening summer 2011 Estimated attendance: 250,000 visitors
A Huntersville Christmas………………………………...………………………...….……..….6 December 10, 2011 Estimated attendance: 3,500 people
Location: Downtown Huntersville July 4th Celebration………………………………………………………..………………..…....7 July 4, 2011 Estimated attendance: 2,000 people Location: Birkdale Village Easter Eggstravaganza……………………….………………………………………………….8 April 23, 2011 Estimated attendance: 2,000 people Location: Birkdale Village Halloween Event………………………………………………………………………….…….9 October 31, 2011 Estimated attendance: 2,000 people Location: Birkdale Village Tournament Advertisement Program………………………………………………….……….10 Tournaments: 46 tournaments in 2010 Attendance: Over 46,000 spectators and players Individual Sports Teams/ Leagues………………………..……………………………………11 Seasonal Schedule (Spring & Fall) Estimated Patrons Volleyball: over 400 participants annually Estimated Patrons Adult Softball / Senior Softball: 1,600 participants annually Participant Program Scholarships…………………………………...…………………………12 Summer Camps / After School Program Sponsorship Commitment Form………………………………………………………………..13
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2011
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Ball Field Fence Advertisements
Bradford Park: Signage visibility potential: 250,000 visitors in 2010 Huntersville Athletic Park: Signage visibility potential: 210,000 visitors in 2010 North Mecklenburg Park: Signage visibility potential: 240,000 visitors in 2010 For Huntersville Business • $500.00 per year • 4’ X 8’ sign • Installation & maintenance included For Non‐Huntersville Business • $600.00 per year • 4’ X 8’ sign • Installation & maintenance included All signs are made of aluminum and offer high‐visibility. Sponsor may create design for approval
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2011
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As part of the Town of Huntersville Parks and Recreation marketing plan, a complete listing of all programs/activities offered is provided to the community in a bi‐annual Program Guide. Over 14,000 Program Guides are distributed through an insert into local newspaper, directly into homes as well as another 4,000 for local distribution throughout the community. 36,000 total annually.
• Spring/ Summer Program Guide Advertisement
Huntersville Business $300.00 half page / $600.00 full page
• Spring/ Summer Program Guide Advertisement
Non‐Huntersville Business $400.00 half page / $800.00 full page ad
• Fall/ Winter Program Guide Advertisement
Huntersville Business $300.00 half page / $600.00 full page
• Fall/ Winter Program Guide Advertisement
Non‐Huntersville Business $400.00 half page / $800.00 full page
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2011
Bradford Park is home to Huntersville’s first Disc Golf Course • $500 (1 Hole) which pays for Hole Sign.
Sponsorship for a hole will last 5 years at which time a sponsor can renew or the town may obtain a new sponsor for the hole.
• All Tee Box signs are made of aluminum and offer high‐visibility.
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December 10, 2011
AAA HHHuuunnnttteeerrrsssvvviiilllllleee CCChhhrrriiissstttmmmaaasssThis event is our largest community event. There will be pony rides, magic shows, entertainment, horse and carriage rides, a bonfire, story telling, rides and games, children’s crafts, a visit from Santa, SNOW and so much more! 2010’s Attendance: Over 3,500 people. Deadline for sponsorship: Friday, November 4, 2011
Candy Cane Level = $150.00 • Logo on all advertisement (Website, newspaper, press releases) • Logo on the back of the program brochure • Small logo on the banners and T‐shirts
Christmas Tree Level = $500.00 • Logo on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure • Medium logo on the banners and T‐shirts • Set‐up a table at the event/activity you sponsor(First come first serve)
Santa’s Elf Level = $1000.00 • Logo on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure • Logo on the map on the inside of the brochure at your location • Large logo on the banners and T‐shirts • Set‐up a table at the event/activity you sponsor(First come first serve) • Announcement of sponsorship on the Entertainment stage
Snow Flake Level = $2,500 (Limited to one sponsor) • Logo on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure • Logo on the map on the inside of the brochure at your location • Large logo on the banners and T‐shirts • Set‐up at our MOST POPULAR spot, the SNOW AREA!!! • Announcement of sponsorship on the Entertainment stage during event
Santa Clause Level = Title Sponsorship of $5,000 (limited to one sponsor) • Event will be titled “ ‘your logo’ Presents a Huntersville Christmas” • Logo on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure as headline • May add an insert to the program brochure • Logo on the map on the inside of the brochure at your location/headline • Title logo on the banners and T‐shirts • Set‐up a table at the event • Announcement of sponsorship and title of event on stage during event • Only one organization will be able to sponsor at this level • No competing business/organization will be a sponsor at any other level
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July 4, 2011
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This will be the 8th Annual 4th of July Celebration. Activities will include bike decorating, face painting, a clown bounce, Children’s arts and crafts, a parade in Birkdale, a water fight between Fire Stations, music, food, and a whole lot of FUN! 2010’s Attendance: Over 2,000 people.
Deadline for sponsorship: Friday, June 3, 2011
Fire Works Level = $250 • Table at the event for advertisement • Pass out goodies
American Flag Level = $500 • Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity
Uncle Sam Level = $800 • Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity • Participate in the parade/lead the parade
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April 23, 2011
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Birkdale Village will host Easter Eggstravaganza! Fun will include: Games with Radio Disney, a moon bounce, petting zoo, food, music and more! 2010’s Attendance: Over 1,500 people. Deadline for sponsorship: Friday, April 15, 2011
Carrot Level = $250 • Table at the event for advertisement • Pass out goodies
Easter Egg Level = $500 • Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity
Easter Bunny Level = $800 • Logo on all advertisement (Website, newspaper, press releases) • Pass out goodies • Set up a booth next to “Visit with the Easter Bunny” and hand out information • The Easter Bunny will be our MOST POPULAR location
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October 31, 2011
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Birkdale will host the Halloween Fun! Activities include: games, arts & crafts, balloons, clown bounce, hay rides, petting zoo, pony rides, Radio Disney will provide spooky tunes, food and FUN and more….!
2010’s Attendance: Over 1,500 people.. Deadline for sponsorship: Friday, September 30, 2011
Trick‐or‐Treat Level = $250
• Table at the event for advertisement • Pass out goodies
Pumpkin Level = $500
• Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity
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2011
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The Town of Huntersville has become a mecca for hosting youth amateur sports tournaments. In 2010, the town hosted 46 tournaments that attracted more than 1,100 teams and 46,000 players and spectators. By participating in the tournament advertisement program you will reach a high volume of out of town visitors as well as locals. Fliers with your selected info will be handed out at tournaments at the admission gate. There will also be a map to identify your location. The flier will be an 8.5 x 11 format front and back. We have eight‐ 2.1” by 5.5” spots available.
Huntersville Businesses
$500 for all 2011 Tournaments
Non‐Huntersville Businesses
$600 for all 2011 Tournaments
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Spring & Fall 2011
Individual Sports Teams/Leagues
$2000 per season to Sponsor any of the following leagues:
• Girls Volleyball • Adult Softball (Men’s and Co‐ed separate) • Boys Lacrosse • Senior Softball • Senior Adult Basketball
Sponsorship of league includes: • Logo on schedule and rule/info packet • Signs/banner outside of facility on game days • One email to all participants sent through athletic
department • Set up table onsite for game days
$265 for individual team sponsors for any league
Sponsorship of team includes: • Company name will be put on the back of team’s shirt • One email to all participants sent through athletic department
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It is the policy of the Town of Huntersville Parks and Recreation Department to provide recreational opportunities to all residents of Huntersville. Programs listed below require the payment of fees to cover the expenses. Realizing the need to include all residents we offer financial assistance to Huntersville residents meeting guidelines we have established. A contribution will insure additional space for more scholarships to be offered.
• Youth Summer Camp ($90 per week per child) • Teen Adventure Camp ($700 per session per teen) • After School ($120 per month per child)
2011
Participant Program Scholarships
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2011 Sponsorship Commitment Form
(Check the event box and the sponsorship level you choose)
Total Events ________
Total Sponsorship $________
Park Signage Huntersville Business ($500per year) Non‐Huntersville Business($600per year)
Program Guide Advertisement Spring/Summer Program Guide Huntersville Business($300half page/$600full) Fall/Winter Program Guide Huntersville Business($300half page/$600full) Spring/Summer Program Guide Non‐Huntersville Business($400half page/$800full) Fall/Winter Program Guide Non‐Huntersville Business($400half page/$800full)
Disc Golf Course Tee Boxes Tee Sponsor ($500)
A Huntersville Christmas Candy Cane Level ($150) Christmas Tree Level ($500) Santa’s Elf Level ($1000) Snow Flake Level ($2,500‐limited to one) Santa Clause Level ( $5000 Title Sponsorship)
Easter Eggstravaganz Carrot Level ($250) Easter Egg Level ($500) Easter Bunny Level ($800)
July 4th Celebration Fireworks Level ($250) American Flag Level ($500) Uncle Sam Level ($800)
Halloween Event Trick‐or‐Treat Level ($250) Pumpkin Level ($500)
Tournament Advertisement Program Huntersville Business ($500per year) Non‐Huntersville Business($600per year)
Individual Sports Teams/Leagues Team Sponsor ($265) League Sponsor ($2000)
Participant Program Scholarships Youth Summer Camp ($90 per week) Teen Adventure Camp ($700 per session) After School ($120 per month)
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Make checks payable to the Town of Huntersville Parks and Recreation Department Tax I.D. # 56-6001252. Send Sponsorship Form to: Town of Huntersville Parks and Recreation Department PO Box 2879 Huntersville, NC 28070 For more information contact: Pamela D. Royal, Recreation Superintendent
704-766-2227 or [email protected]
SPONSOR INFORMATION Company Name: __________________________________________________________
Company Representative: __________________________________________________
How to List Company Name: ________________________________________________
Contact phone number: ____________________________________________________
Email: ___________________________________________________________________