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Page 1: 2010 fifa soccer world cup business plan

2010 FIFA Soccer World Cup:Durban, KZN: Business Plan

Dr. Michael Sutcliffe - City Manager : EThekwiniMs. Julie-May Ellingson - Head : Strategic Projects and 2010

Programme, EThekwini

Page 2: 2010 fifa soccer world cup business plan

Background Province and city adopted a “2010 and beyond” strategy which will ensure we take full Province and city adopted a “2010 and beyond” strategy which will ensure we take full

advantage of 2010 FIFA World Cup to firmly establish ourselves as Africa’s premier advantage of 2010 FIFA World Cup to firmly establish ourselves as Africa’s premier

sporting, conference and tourism centre.sporting, conference and tourism centre.

KZN Provincial government is focused in particular on areas such as sports KZN Provincial government is focused in particular on areas such as sports

development, economic development opportunities, tourism, arts, culture.development, economic development opportunities, tourism, arts, culture.

Host cities responsible primarily for delivery of the necessary infrastructure including Host cities responsible primarily for delivery of the necessary infrastructure including

transport, ICT, bulk services as well as marketing issues in the host citiestransport, ICT, bulk services as well as marketing issues in the host cities

Host stadia responsible for delivery of stadia and related precinct infrastructureHost stadia responsible for delivery of stadia and related precinct infrastructure

Legacy Infrastructure in EThekwini to include: New Stadium and Kings Park Sports Legacy Infrastructure in EThekwini to include: New Stadium and Kings Park Sports

Precinct developments (High performance centre, tennis, Indoor centre, Station, Sports Precinct developments (High performance centre, tennis, Indoor centre, Station, Sports

retail centre); Training field upgrades, Dube Trade Port and King Shaka Airport; Major retail centre); Training field upgrades, Dube Trade Port and King Shaka Airport; Major

Highways and Roadways; Public Transport; Tourism Infrastructure; ICT development; Highways and Roadways; Public Transport; Tourism Infrastructure; ICT development;

Urban regenerationUrban regeneration

““Durban, KZN” is brand we are using for Host CityDurban, KZN” is brand we are using for Host City

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KINGS PARK SPORTS AND RECREATION DEVELOPMENT PLAN

CONCEPT SPATIAL PLAN

1. Cricket 2. Hotel/sports fields 3. Baseball/Softball

4. Hotel/sports accommodation 5. People’s Park & u/g Parking 5/A. Potential Training Fields

6. Football/athletics 7. Proposed railway station 8. Aquatics

9. Rugby 10.Athletics 11. Archery

12. Cycling 13. High performance centre 14. Indoor sports centre

15. Tennis 16. Equestrian 17A/B. Golf/trails

18. Canoeing 19. A1 Racing

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Page 4: 2010 fifa soccer world cup business plan

1. King Senzangakhona Stadium1. King Senzangakhona Stadium World class 70 000 Seater World Class stadium to host semi-final.

Capable of being expanded to accommodate future Olympics

Multifunctional without compromising activity of football.

Financially viable: maximising potential income streams while minimising

financial drain on city

Best concept at the best price

Bulk earthworks and piling procurement: Aug 06 – Sep 06

Principle building contract procurement: Aug 06 – Nov 06

Bulk earthworks and piling: Oct 06 – Jan 07

Main seating bowl structure: Nov 06 – Mar 08

Roof construction: Nov 06 – Oct 08

Pitch: Jul 08– Oct 08

Wet trades, services and finishes: Jan 08 – Nov 08

External works: Jan 08 – Nov 08

Completion and handover: Sep 08 – Dec 08

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Page 5: 2010 fifa soccer world cup business plan

Stadium updateStadium update Ahead of scheduleAhead of schedule Old Stadium demolishedOld Stadium demolished Land assembly for underground parking underwayLand assembly for underground parking underway Piling contracts being finalisedPiling contracts being finalised Main Construction Contract at advanced stageMain Construction Contract at advanced stage

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Page 6: 2010 fifa soccer world cup business plan

2. Stadium Precinct2. Stadium Precinct People’s Park and Hero’s walkPeople’s Park and Hero’s walk Underground ParkingUnderground Parking Pedestrianisation of Walter Gilbert RoadPedestrianisation of Walter Gilbert Road Imbizo PlaceImbizo Place Pedestrianised link NMR to BeachPedestrianised link NMR to Beach Resurfacing NMR RoadResurfacing NMR Road FIFA Precinct CostsFIFA Precinct Costs Road ImprovementsRoad Improvements Sports Precinct Service RoadSports Precinct Service Road Kings Park Railway StationKings Park Railway Station

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3. Transport3. Transport Nkosi Albert Luthuli Public Transport LanesNkosi Albert Luthuli Public Transport Lanes Inner City Distribution System (People Mover)Inner City Distribution System (People Mover) Warwick Junction InfrastructureWarwick Junction Infrastructure Park and RidePark and Ride King Shaka Airport Service InfrastructureKing Shaka Airport Service Infrastructure Public Transport Call centrePublic Transport Call centre Western Freeway RehabilitationWestern Freeway Rehabilitation Intelligent Transport Systems Traffic ManagementIntelligent Transport Systems Traffic Management Road network CCTV Monitoring and SurveillanceRoad network CCTV Monitoring and Surveillance Area Traffic ControlArea Traffic Control Non-Motorised Transport (pedestrian/Non-Motorised Transport (pedestrian/

cycle paths)cycle paths)

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Page 8: 2010 fifa soccer world cup business plan

People MoverPeople Mover Begins in late 2006 with a bus based system, 16 hours a Begins in late 2006 with a bus based system, 16 hours a

day, fixed route, every 10 mins or so.day, fixed route, every 10 mins or so. Buses built and process underway to train drivers, Buses built and process underway to train drivers,

ambassadors, etc.ambassadors, etc. Feasibility into Tram-based system completed and could Feasibility into Tram-based system completed and could

implement for 2010implement for 2010

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Page 9: 2010 fifa soccer world cup business plan

Warwick Junction InfrastructureWarwick Junction Infrastructure Gateway into cityGateway into city Highest number of number of road deaths/ accidentsHighest number of number of road deaths/ accidents Opportunity to significantly improve face of public Opportunity to significantly improve face of public

transporttransport Multi-modal transport and retail hubMulti-modal transport and retail hub

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Page 10: 2010 fifa soccer world cup business plan

4. Training Venues4. Training Venues

Process underway to Process underway to identify which stadia identify which stadia will be upgraded as will be upgraded as legacy to host PSL-legacy to host PSL-level gameslevel games

Suggested stadia:Suggested stadia: SJ Smith StadiumSJ Smith Stadium Chatsworth StadiumChatsworth Stadium Sugar Ray Xulu Sugar Ray Xulu

StadiumStadium King Zwelithini King Zwelithini

StadiumStadium Princess Magogo Princess Magogo

StadiumStadium

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Page 11: 2010 fifa soccer world cup business plan

5. Fan fests5. Fan fests

Success of EThekwini’s Beach Parties held for major

conferences will be built upon

Ideal opportunity from Blue Lagoon along beachfront to

Country Club Beach (area robust and for the most part

serviced)

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Page 12: 2010 fifa soccer world cup business plan

6. Support Infrastructure6. Support Infrastructure Increasing bulksIncreasing bulks

WaterWater ElectricityElectricity SewersSewers Etc.Etc.

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Page 13: 2010 fifa soccer world cup business plan

7. ICT7. ICT

Have extensive Fibre Optic, Power and Wireless capacity Have extensive Fibre Optic, Power and Wireless capacity Some public buildings already wireless. Being expanded. Some public buildings already wireless. Being expanded. Fibre optic into stadium and ICCFibre optic into stadium and ICC Stadia upgrades and Hot spots being worked onStadia upgrades and Hot spots being worked on MOUs with TELKOM, SITAMOUs with TELKOM, SITA Possible site for International Broadcast centre. Have had regular international Possible site for International Broadcast centre. Have had regular international

broadcasts from citybroadcasts from city ICT Strategy links into city’s connectivity and accessibility strategyICT Strategy links into city’s connectivity and accessibility strategy eThekwini well ahead in terms of addressing bandwidth needseThekwini well ahead in terms of addressing bandwidth needs Overall ICT Strategy is to leave a legacy of connectivity and accessibilityOverall ICT Strategy is to leave a legacy of connectivity and accessibility

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Page 14: 2010 fifa soccer world cup business plan

Possible International Broadcast Possible International Broadcast Centre (IBC)Centre (IBC)

Criteria for bidding to Criteria for bidding to host IBC not yet host IBC not yet providedprovided

Durban well placed to Durban well placed to be IBC due to existing be IBC due to existing infrastructureinfrastructure

Decision will however Decision will however depend on overall depend on overall cost (incl. loss of cost (incl. loss of revenue from ICC)revenue from ICC)

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Page 15: 2010 fifa soccer world cup business plan

8. Accommodation8. Accommodation Over 20 hotels within 5 Over 20 hotels within 5

kilometres of groundkilometres of ground < 10 minutes from stadium < 10 minutes from stadium

over 8000 beds (3-5 star)over 8000 beds (3-5 star) <30 minutes from stadium: <30 minutes from stadium:

over 630 tourism over 630 tourism establishmentsestablishments

At least 10 New hotels in At least 10 New hotels in process of construction and process of construction and number of others in approval number of others in approval phasephase

<2.5 hours from stadium: wider <2.5 hours from stadium: wider range for all tourism range for all tourism requirementsrequirements

CampsitesCampsites

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Page 16: 2010 fifa soccer world cup business plan

9. Tourism9. Tourism Tourist Information CentresTourist Information Centres Training Tour Guides in Foreign LanguagesTraining Tour Guides in Foreign Languages Improving the depth of literature eg. City maps, what’s on, public Improving the depth of literature eg. City maps, what’s on, public

transport maps,transport maps, Literature in different languages and volunteers being available Literature in different languages and volunteers being available Opening hours of tourist facilities and attractions are going to be Opening hours of tourist facilities and attractions are going to be

extendedextended Shopping experience needs to be prioritizedShopping experience needs to be prioritized Tourism friendly strategiesTourism friendly strategies Information KiosksInformation Kiosks Accreditation of AccommodationAccreditation of Accommodation Training CoursesTraining Courses

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Page 17: 2010 fifa soccer world cup business plan

Beach TourismBeach Tourism Beach Products: Blue flags (Umhlanga, South, Addington, Ansteys, Beach Products: Blue flags (Umhlanga, South, Addington, Ansteys,

Bay of Plenty), pilots (Westbrook Beach, Umhloti Beach, Bronze Bay of Plenty), pilots (Westbrook Beach, Umhloti Beach, Bronze Beach, Country Club Beach, Battery Beach, North Beach, Beach, Country Club Beach, Battery Beach, North Beach, Amanzimtoti Main Beach), Artificial reefAmanzimtoti Main Beach), Artificial reef

Beach interface (Centres of excellence, e.g. Beach café, beach Beach interface (Centres of excellence, e.g. Beach café, beach activity areas, surveillance and open space opportunities, activity areas, surveillance and open space opportunities, segmentation, etc.)segmentation, etc.)

Integrated eventingIntegrated eventing Beachfront regeneration Beachfront regeneration

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Page 18: 2010 fifa soccer world cup business plan

10.10. Marketing, communication Marketing, communication and signageand signage

One brand: “Durban, KwaZulu-Natal”One brand: “Durban, KwaZulu-Natal” Tourism directional signageTourism directional signage Marketing and communicationsMarketing and communications

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Page 19: 2010 fifa soccer world cup business plan

11. City Beautification11. City Beautification

Public Realm Public Realm UpgradeUpgrade

Upgrade Priority Upgrade Priority Transportation Transportation CorridorsCorridors

Precinct upgrade Precinct upgrade around training around training venuesvenues

Beach upgradesBeach upgrades

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Page 20: 2010 fifa soccer world cup business plan

12. Health12. Health

FOOD INTEGRITY:FOOD INTEGRITY: SA’s most experienced city SA’s most experienced city

in dealing with this in dealing with this important aspectimportant aspect

HOSPITALS AND HOSPITALS AND CLINICSCLINICS

Provincial Hospitals = 14Provincial Hospitals = 14 Private Hospitals = 15Private Hospitals = 15 24-hour Clinics = 0524-hour Clinics = 05

13. Disaster13. Disaster

managementmanagement FIREFIRE

21 fire stations plus two 21 fire stations plus two approved additionalapproved additional

79 specialised vehicles79 specialised vehicles

DISASTER DISASTER MANAGEMENTMANAGEMENT

Disaster Management Disaster Management CentreCentre

Experience in major event Experience in major event co-ordinationco-ordination

Page 21: 2010 fifa soccer world cup business plan

14. FIFA Events14. FIFA Events

FIFA EventsFIFA Events Events leading to 2010Events leading to 2010 Host cities need composite list of all 2010 Host cities need composite list of all 2010

related events so as to plan appropriately related events so as to plan appropriately and ensure level of equityand ensure level of equity

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Page 22: 2010 fifa soccer world cup business plan

15. Safety and security15. Safety and security Liaison with National Liaison with National

Authority: most Authority: most experienced city in experienced city in holding international holding international conferences and events conferences and events and hence excellent and hence excellent working relationship working relationship among forcesamong forces

National/Provincial National/Provincial approach requiredapproach required

Joint Operations Joint Operations Venue/Disaster Management Venue/Disaster Management Control CentreControl Centre

Venue Operations CentreVenue Operations Centre Capital equipment and CCTVCapital equipment and CCTV Fire and Emergency ServicesFire and Emergency Services

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Page 23: 2010 fifa soccer world cup business plan

16. Volunteers16. Volunteers• Critical to the success of the event and so starting to work Critical to the success of the event and so starting to work

on best case on best case • Language skills importantLanguage skills important• Age and maturity of volunteers importantAge and maturity of volunteers important• Have a number of pilots underwayHave a number of pilots underway

17.17. Environmental rehabilitationEnvironmental rehabilitation

18.18. Waste ManagementWaste Management

19.19. CompensationCompensation

20.20. ProtocolProtocol

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2010 and Beyond 2010 and Beyond Eventing strategyEventing strategy Have to build towards 2010 and ensure sustainability Have to build towards 2010 and ensure sustainability

thereafterthereafter Events provide platform to do this:Events provide platform to do this:

FIFA EventsFIFA Events FIFA Beach soccer African qualifiers (September 06/07)FIFA Beach soccer African qualifiers (September 06/07) A1 Rally (Feb 27 2007)A1 Rally (Feb 27 2007) Clipper (07-08)Clipper (07-08) International Rugby eventsInternational Rugby events Zulu Rally and World Rally Championships (07-08)Zulu Rally and World Rally Championships (07-08) FIFA Beach soccer World Cup Final (09)FIFA Beach soccer World Cup Final (09) Confederations Cup (09)Confederations Cup (09) Soccer World Cup 2010 (Semi-final)Soccer World Cup 2010 (Semi-final) FINA 2011FINA 2011 Commonwealth Games?Commonwealth Games? Olympic Games?Olympic Games?

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Page 25: 2010 fifa soccer world cup business plan

Critical issuesCritical issues Single entry point for GovernmentSingle entry point for Government Role definitionRole definition LegislationLegislation Funding: direct flowsFunding: direct flows ProcurementProcurement Special measures for land transfers for Special measures for land transfers for

2010 requirements2010 requirements

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THANK-YOUTHANK-YOU


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