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Page 1: 100 things to watch in 2014

100 THINGS TO WATCH IN 2014DECEMBER 2013

Page 2: 100 things to watch in 2014

100 THINGS TO WATCH IN 2014

100 THINGS TO WATCH IN 2014

•In addition to our 10 Trends for 2014 forecast, JWT presents 100 Things to Watch in 2014. Some items on

ourlistreflectthebroadertrendswe’respotlighting:

– The End of Anonymity:It’sbecomingnearlyimpossibletoremainunobservedanduntrackedby

governmentsandcorporations(thankstoBeaconsandanarrayofothertechnologies).Asanonymity

becomesmoreelusive,expectagrowingTechno-ParanoiaandaflourishingPrivacyMarketplace. Brands

willneedtoadoptpracticeslikePrivacybyDesign.

– Mindful Living:Consumersaredevelopingaquasi-Zendesiretoexperienceeverythinginamore

present,consciousway.MindfulLivingisfilteringintothemainstreamasmorepeoplefeeldrawnto

theideaofshuttingoutdistractionsandseeitasacompetitiveadvantage(SurvivaloftheFocused).

We’llseeMindfulness in Classrooms and more people practicing ContemplativeComputing,keeping

technologyatarm’slengthandembracingtheHeads-UpMovement.

– Remixing Tradition:Withsocialnormsquicklychangingandanewanything-goesattitude,peopleare

mashingupcherishedtraditionswithdecidedlynewideas,creatingtheirownrecipesforwhatfeels

right.ThiswillmeaneverythingfromDigitalGrieving to DivorceParties.Consumerswillreviveold

traditions(TraditionalFolkClothing)orputanewspinonthem(Godless Congregations).

•Amongotherthings,thislistalsoincludestechtoolsanddevices,foodandbeveragetrends,newtypesof

businesses,newbehaviorstowatchandideaswiththepotentialtoladderuptobiggertrends.

ForalookathighlightsfrompastThingstoWatchandupdatesonafewthingswespotlightedayearago,jumpto OurTrackRecord.

BACKGROUND

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100 THINGS TO WATCH IN 2014

OUR THINGS TO WATCH IN 2014

1. 3D Printer RetailHubs

2. 3D Printing Accessories

3. Aerial Yoga

4. African ContemporaryArt

5. Algae

6. AmbientCommerce

7. ArmchairTravel

8. ArrestedIRLDevelopment

9. ArtIncubators

10.AwesomenessTV

11. Beacons

12.BitcoinRivals

13. Bitcoins Bust Out

14. Branded Real Estate Development

15. Brands Blur GenderLines

16. Brands in Space

17. Brazil As Debutante

18. Brazilian Art

19.BreathAnalysis

20. Catering to Chemical Sensitivities

21. Chinese Wines

22. The Circular Economy

23.CocktailsonTap

24.Community-Supported Everything

25.ContemplativeComputing

26. Couriers on Call

27.CraftMocktails

28. Deconstructed Dinners

29.DeliveryWars

30. Demonizing FoodDyes

31. Digital Art

32.DigitalGrieving

33.DivorceParties

34. Drone Regulation

35. E-Cigarette Regulation

36.EdiblePackaging

37.EqualRights for Men

38.FashionfortheSpace Age

39.FastFoodTofu

40.Feel-GoodFashion

41.GlanceableUI

42.Glassware

43. Godless Congregations

44. Google Glass Etiquette

45.Hacking’s NewFrontier

46.HapticTechnology

47.HashtagFatigue

48. Heads-Up Movement

49.HomemadeBabyFoodDelivery

50. Human Touches

51.InfusedIceCubes

52.InternetSafetyNets

53. Jumia

54. Kid-Bots

55.LiveBroadcasts

56.MakeupSalons

57.TheMarijuanaMarket

58.mEmployment

59. Messaging Apps As Retail Channel

60. Metadata

61. Mindfulness in Classrooms

62. Minimoons

63. Minute to Read It

64.Needle-FreeVaccines

65. Oculus Rift

66.OTTTV

67. Photoshop for All

68. Podcast One

69.PrivacybyDesign

70.PrivacyMarketplace

71. Regional Ethnic Cuisine

72.RoboticSecurityGuards

73.Role-PlayingAdventures

74.SavoryYogurt

75.SeamlessPayments

76. Semiautonomous Cars

77.SensoryLiteracyAsCore Curriculum

78. Sight-Running

79.SmartVendingMachines

80. Snail Slime

81.Sochi’sThirdComing

82.TheSocialDivide

83.Soju

84.SpeakingVisually

85. Sports Mashups

86. Stealth Health

87.SurvivaloftheFocused

88.Tablet-FirstTV

89. Techno-Paranoia

90. Telediagnostics

91. Telepresence Robots

92. Traditional FolkClothing

93.UglyProduce

94.UnconventionalModels

95.VapingLounges

96.VegetableCo-Stars

97.VerifiedReviewers

98.VirtualStickersCometoLife

99.XboxProgramming

100.Xiaomi

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Imagecredits:UPS Store

3D PRINTER RETAIL HUBS

Retailersaregettingintothe3Dprintinggamebyprovidingaccesstothetechnologyforconsumersnotreadytoinvestintheirownprinters.IntheU.S.,earlyadoptersincludeUPS,whichistargetingsmallbusinessesandstartupsbyintroducing3Dprinterstosomelocations.BritishsupermarketAsdahasbeentestingin-store3Dscanningandprinting,enablingcustomerstoreplicateobjectsinceramic.Tescoisexploringtheideaofaddingin-store3Dprintersthatcouldprovidereplacementpartsandnicheitems.

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Imagecredit:Occipital

3D PRINTING ACCESSORIES

As3Dprintingcomestotheconsumermarket,we’llseeacorrespondingriseinaccessoriesthathelppeoplebringtheir3D ideas to life. 3D scanners, common industrial tools that arenowavailabletoconsumers,allowobjectstobescannedandthenreplicatedwitha3Dprinter.Occipital’supcomingStructureSensor,aniPadadd-onthatturnsthetabletintoa3Dscanner,canalsomapindoorenvironmentsandenableinnovativevirtualrealitygames.Theupcoming3Doodlerisa3Dpenthatletsuserscreateobjectsbysimplyscribbling,tracingorwavingafingerintheair.

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Imagecredit:AntiGravityFitness

AERIAL YOGA

Thislow-impact,high-energyyogavariation,inwhichparticipantsaresuspendedfromstretchyfabric,istakingofffromFloridatoJohannesburg.CreatedbyformerBroadwaychoreographerandCirqueduSoleilco-founderChristopherHarrison,whorunsAntiGravityFitness,aerialyogaissaidtoenableadeeperstretch.It’salsoreferredtoassuspensionyogaoranti-gravityyoga.

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Imagecredit:BrooklynMuseum

AFRICAN CONTEMPORARY ART

GalleriesandmuseumsinmajorartmarketsaredisplayinganewopennesstoAfricanartists.InLondon,fourgalleriesfocusingexclusivelyoncontemporaryAfricanartistshaveopened;thecityhostedtheinaugural1:54ContemporaryAfricanArtFairin2013;andtheTateModerncreatedanAfricancollectionscommitteein2012.TheBrooklynMuseumfeaturedtwoshowsfromcontemporaryAfricanartistsin2013,GhanaiansculptorElAnatsuiandNairobi-bornWangechiMutu(nowbasedinBrooklyn).AsAfricanartgetsmoreseriousattention,we’llseepricesheatingup.

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Imagecredit:Algenist

ALGAE

Alreadybeingharnessedasapetroleumalternative,theorganismisfindingitswayintoeverythingfromcosmeticstofertilizer.SephoraissellingAlgenist,frombiotechcompanySolazyme,whichincorporatestheanti-agingalguronicacidandmicroalgaeoil.TritonAlgaeInnovationshasraised$5millioninseedfundingtocreatealgae-basednutraceuticals,andtheUniversityofTexasisexperimentingwithalgae-basedfertilizer.There’salsoafunelement:DinoPet,analgae-poweredbioluminescent“pet,”blewbyitsKickstartergoal.

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Imagecredit:Google

AMBIENT COMMERCE

Asmore“smart,”sensor-connectedobjectshitthemarketplace,brandswillseektoofferinstantgratificationbywayof“ambientcommerce”:anticipatingconsumerneedsandwants,andprovidinggoodsandservicesautomatically.Consumerswouldsetupguidelinesinadvance,thenlettechnologytakecareoftherest.AhypotheticalexamplefromJohnSheldon,eBayEnterpriseMarketingSolutionsheadofstrategy:usingtheNike+apptoensurethatanewpairofrunningshoesarriveswheneverthecustomerreaches300milesofusage.“Ambientcommerceisaboutconsumersturningovertheirtrusttothemachine,”hesays.

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Imagecredit:San Pellegrino

ARMCHAIR TRAVEL

Newtechnologieswillenablevicarioustravelinnovelways.GoProisalreadyenablingadventureseekerstoeasilyrecordandsharetheirexperiences,fromsurfingtoscubadiving.LivestreamingviaGoogleGlasswillletpeopleremotelyaccompanyGlasswearersontheirtravels.Robotswillalsocomeintoplay:A2013SanPellegrinopromotion,forexample,letpeopletakevirtualtoursofTaorminainSicilyusingfiveremotelycontrolledrobots,partofits“ThreeMinutesinItaly”promotion.Meanwhile,theOculusRiftvirtualrealityheadsetwillprovidetheultimateinarmchairtravel.

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Imagecredit:byronv2

ARRESTED IRL DEVELOPMENT

Immersioninthedigitalworldisleavingmanypeople—particularlyMillennialsandGenZers—lesssavvyaboutthephysicalsphere,whetherintermsofstiltedinterpersonalskillsandoff-baseetiquetteordifficultywithnavigation.Thetech-weanedgenerationsareexperiencingarrested“inreallife”development,openingupopportunitiesforservicesthatcanhelpbridgetheseskillsgaps.

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Imagecredit:GlobalGraphica

ART INCUBATORS

Artinstitutionsarelaunchingin-houseincubators,seekingwaystostretchtheconceptofamuseum’smission,exploretheintersectionofartandtechnology,andstimulatecreativethinkingthatcanbenefitthemuseumandthecommunityarounditalike.TheNewMuseuminNewYorkwillinviteseveraldozenforward-thinkersfromtheworldsofarchitecture,design,technologyandarttoparticipateinanambitiousincubatorthatopensinmid-2014.AndtheLosAngelesCountyMuseumofArtisturningaresearchlibraryintoalabforartistsandthetechnology-minded,tobesupportedbybrandsincludingAccenture,GoogleandSpaceX.

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Imagecredit:AwesomenessTV

AWESOMENESSTV

“AwesomenessTVisthehottestchannelonYouTube!”declaresthepropertyonitsTumblr.DreamWorksAnimationclearlybelievesso,buyingtheonlinenetworkin2013,ayearafteritwaslaunched.Awesomeness,whichattractssome60millionuniquemonthlyvisitors,comprisesmanythousandsofYouTubechannels,featuringapanoplyofyoungvideostars.Thecompanyalsolicensesitscomedycontent—toNickelodeon,otherwebsites,Netflixandinternationalplatforms—andisproducingcontentforSeventeenmagazine’sYouTubechannel,whichisrelaunchingonAwesomenessin2014.

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Imagecredit:Gimbal

BEACONS

Low-costtransmittersthatrelyonBluetoothtechnology,likeApple’siBeacon,allowretailerstopreciselytrackshoppers’mobilephonesandsendhighlytargetedcontenttiedtolocationandshoppinghabits.Qualcomm’snewGimbalbeaconisasimilardevice.SwirlNetworkssellsamobilemarketingplatformthatreliesonitsownSecureCastBeacons.PayPal’sBeaconcanidentifyandauthenticatePayPaluserswhentheyenterastoreandletsthempaywithonlyverbalconfirmationatcheckout.Thebeaconshavegreatpotentialbeyondretail:Museumvisitors,forinstance,couldgettourstailoredtotheirmeanderings.MajorLeagueBaseballhastestediBeaconsasawaytoguidestadiumvisitorsandsendconcessionoffers.

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BITCOIN RIVALS

AsBitcoinstartsgainingacceptance,acropofrivalsarebettingonsecond-moveradvantagesinthevirtual-currencyrealm.Sometoutgreatertransparencyandopennesstoregulation,whileothersgointheoppositedirectionorofferfastertransactions.ThemostsuccessfulisLitecoin,createdbyaformerGoogleprogrammer.Ripple,backedbySiliconValleyinvestors,formsthebasisofanonlinepaymentsystem.PeercoinisrunbyananonymouscreatorwhogoesbySunnyKing.There’salsoNamecoin,WorldcoinandAnoncoin, among others.

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BITCOINS BUST OUT

Bitcoinsarecomingtotherealworld,quicklymovingbeyondtherealmofonlineexchanges.RobocoinandLamassuareamongthecompaniesinstallingBitcoinATMs,whichallowuserstotradethepeer-to-peervirtualcurrencyforcashandviceversa.AsmatteringofrestaurantsandbarsincitiesfromLondontoSydneytoNewYorkareacceptingBitcoin.BitcoinMotorisdevelopingaservicethatallowspeopletobuyandsellcarsusingthecurrency,whileVirginGalacticisacceptingBitcoinforitscommercialspaceflights.Asmoreestablishedbrandsacceptthecurrency,watchBitcoingainlegitimacy.

Imagecredit:BitcoinBlackFriday

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Imagecredit:Ikea

BRANDED REAL ESTATE DEVELOPMENT

Retailersaregettinginonrealestatedevelopmenttocreatelifestyle-basedtowncenters.UrbanOutfittersisdevelopingthe6.5-acreDevonYardinsuburbanPhiladelphia,whichwillincludethecompany’sAnthropologiestoreandTerraingardencenterinadditiontorestaurants,awellnessfacility,anexercisestudio,aspecialtyfoodstoreandevenaboutiquehotel.Ikeaisbuildingacar-freeprivateneighborhoodinarundownareaofLondonandplanstodevelopasimilarone inHamburg.

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Imagecredit:TomFord

BRANDS BLUR GENDER LINES

Conventionalideasaboutmaleandfemaledomains,activities,behaviors,preferencesandstylesareevolving,withMillennialsleadingtheway.Aswemovetowardamorenuancedconceptofgender,brandsarestartingtoseenewopportunitiesbydroppingtraditionalassumptionsaboutthesexes.OnTV,forinstance,Tideshowsadaddoinglaundryforhisdaughter,whileanadforChevy’sSilveradodepartsfromconventionbyspotlightingawomanandhertruck.JohnnieWalkeristryingtoappealtowomen,whilearangeofcosmeticsbrandsarecreatingproductsdesignedformen.

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Imagecredit:Axe

BRANDS IN SPACE

Asspacetravelgoescommercial,brandsarerocketingintothisnewfrontier.Atickettospacewillbecometheultimateprize,alreadyofferedbybrandsincludingAxe(whichsponsorstheAxeApolloSpaceAcademyandhasawarded23ticketswithSpaceExpeditionCorp.)andKLM(the“ClaimYourPlaceinSpace”contest).Aspacetripwillbetheprizeinarealityshow,Space Race,onNBC,whichalsohassecuredrightstoairVirginGalactic’sinauguralflightduringaToday showbroadcast.Alsowatchforcreativesponsorships;VirginGalactic’sStephenAttenboroughhassaid,“We’renevergoingtocoverthespaceshipwithdecals,butwewillhavesomepartnershipagreements.”

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Imagecredit:ApexBrasil

BRAZIL AS DEBUTANTE

Brazilhaslongworkedtoestablishitselfasaglobalplayer,andthe2014FIFAWorldCuprepresentsthefirstwaveofitsdebutontheinternationalstage.Asthecountrypreparestohostsoccer’smega-eventandthenthe2016SummerOlympics,Brazilisstagingacharmoffensive.InOctober,forexample,theBrazilianTradeandInvestmentPromotionAgencysponsoredBeBrasilinNewYork,afaircelebratingBraziliantechnology,art,design,music,fashion,cuisineandmore.

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Imagecredit:Pérez Art Museum Miami

BRAZILIAN ART

Brazilianartissteadilygoingglobal.In2013,thefirstBrazilArtFairwasheldduringMiamiArtWeek;blue-chipgalleryHauser&WirthhostedashowofBrazilianartistsinitsNewYorklocation,offeringworksforupto$1million;andtheTateModerninLondonopenedaretrospectiveofartistMiraSchendel.Meanwhile,abookfrompublisherPhaidonnamesSãoPaulooneof12global“artcitiesofthefuture.”In2014,MoMAinNewYorkwillhostaLygiaClarkretrospective,andthenewPérezArtMuseumMiamiisputtingonaBeatrizMilhazesshow.AlongwithMilhazes,watchforLauraLimaandMariaNepomucenotogainglobalprofiles.

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Watchforanewfocusonbreathingpatternsasawaytobetterunderstandaperson’shealthandstresslevel.ThenewmobileappMyBreathcomparesthe“breathacoustics”oftheuserwiththe10,000breathrecordingsinitsarchivetocomeupwithabreathingindexscore,andrecommendswaystoimprovebreathingasatooltoreducestressandimprovewell-being.Anupcomingbreath-analyzingsensorfromhealthstartupSpireclipstoclothingtogiveusersmobilefeedbackontheirphysicalactivityandpsychologicalstate.

BREATH ANALYSIS

Imagecredit:MyBreath

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Imagecredit:DavidSuzuki

CATERING TO CHEMICAL SENSITIVITIES

Awarenessofsensitivitytofragrancesisontherise,withsomeworkplacesandcampusesbanningordiscouragingtheuseofstronglyscentedproductsandlegislatorslookingattheissueaswell.Watchformorewarningstoavoidwearingfragrancesatgroupgatherings,likeweddings,andmanymoreoptions in unscented products.

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Imagecredit:Changyu

CHINESE WINES

Chinaisalreadytheworld’sfifthlargestwineproducer,anditswinewillstarttogainahigherprofileasqualityimprovesandoutputrises.AreportfromFrance’sNationalCenterforScientificResearchsaysChinawilldoubleitscurrentwineproductionwithinfiveyears,and20ChinesewineswererecognizedattheDecanterWorldWineAwardsinMay2013.Thenation’slargestwineproducer,ChangyuPioneerWineCompany,isbuildinga“winetropolis”inthecityofYantai,featuringaresearchcenter,aproductioncenter,avineyardand tourist facilities.

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Imagecredit:Patagonia

THE CIRCULAR ECONOMY

AsdescribedbytheEllenMacArthurFoundation,abackerofthisidea,theCircularEconomyisatermformovingeconomiesfromthelinear“take,make,dispose”modeltoamorecircularsystemthat,amongotherthings,eliminateswaste.Companieswouldbecomeserviceproviders,sellinguseoftheirproducts.Theconceptisslowlygainingtraction.Curbingfoodwaste(oneofourThingstoWatchfrom2012)isbecomingabiggerissue.Patagoniahasstartedsupportingwaystoreduce,recycle,repairorreuseitsproductsaspartofits“ResponsibleEconomy”initiative.And The GuardianlaunchedaCircularEconomyhubin2013.

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Imagecredits:Jasper’sCornerTap

COCKTAILS ON TAP

We’veseenwinemovingintotaps,andnowcocktailsarebeingmixedandstoredinkegs.Itsavesbartenderstimeandcanlowerthepricetagforimbibers,whogettheaddedbonusofbeingabletoaskforsampletastes.Premixingdoesn’tnecessarilycompromisequality—andmayenhanceitbyenablingingredientstomeshovertime—thoughitonlyworkswellforsomeconcoctions.

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Imagecredit:CSA+D

COMMUNITY-SUPPORTED EVERYTHING

Community-supportedagriculture(CSA)hasbecomepopularasawaytoboostregionalfarmersandkeepthelarderwell-stockedwithproduceormeat.Nowtheconcept—payingupfrontinexchangefora“share”ofregularlydeliveredgoodsthatareabitofasurpriseintermsofcontent—isbranchingout.FlowerCSAsarespringingup,andthereareartCSAsinBrooklyn(CommunitySupportedArt+Design)andPhiladelphia(hometoafolk-artCSAandacontemporaryartoffering).Watchforthemodel,whichtapsintoconsumers’interestinsupportinglocalbusinesses,tospreadtomorecategories.

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CONTEMPLATIVE COMPUTING

AlexSoojung-KimPang,authorofThe Distraction Addiction, defines“ContemplativeComputing”asafocuson“howtouseinformationtechnologiesandsocialmediasothey’renotendlesslydistractinganddemanding,butinsteadhelpusbemoremindful,focusedandcreative.”InlinewithMindfulLiving,oneofour10Trendsfor2014,thisnotionwillpickupsteamasmorepeoplequestiontheirimmersionindigitaltechnologyanditseffectontheirqualityoflife.Buickispickingupontheideawithits“#InTheMoment”campaign,urging,“Lookupfromyourphoneandliveforthemoment.”

Imagecredit: Buick

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Imagecredit:Postmates

COURIERS ON CALL

Asspeedierdeliverycomestoonlineshopping,thepressureisontodispatchgoodswithinhours.Thismeansanewdemandforcouriers,someofwhomwilldoboththeshoppingandthedelivering.eBayNow’s“valets”trackdownanddropoffitemsinmarketswheretheserviceisavailable.Postmates’couriersshuttlelunch,groceriesorofficesupplies.InChicago,thestartupWeDelivertrains“deliveryspecialists”toworkwithlocal merchants.

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Imagecredits:Fig&Olive; NoMad

CRAFT MOCKTAILS

Creativecocktailshaveprimeddrinkersforinnovativeoptions;meanwhile,non-drinkershavebeenstuckwiththesameboringchoices.Anewwaveofcraftmocktailsincorporatesyrupinfusions,freshjuices,homemadesodasandanarrayofcreativeadd-ins.OfferingsincludetheOrangeJuliusatNewYorkCity’sNoMad(orangejuice,creamandorangeblossomwater),theseasonalJardindeFraisesat Fig&OliveinLosAngelesandNewYork(kefirclover,muddledstrawberriesandfig,cloverhoneyandfigbalsamic),andtheEdenatLondon’sHKK(grapes,rosesyrup,lycheejuiceandsodawater).

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Imagecredit:Uncrate

DECONSTRUCTED DINNERS

Targetingbusywould-bechefs,variousservicesaredeliveringdinnerkitsthatprovidealltheingredients,injusttherightamounts,tomakegourmetmealsathome.Plated,BlueApronandHelloFreshhavebeencompetingtogetastrongholdonthisemergingmarket.BlueApronandPlatedarebasedintheU.S.,whileHelloFreshhaslanded$7.5millioninfundingtohelpitexpandfromEuropeandAustraliatotheU.S.Watchformoreoftheseservicestolaunchinnewmarkets.

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Imagecredit:Postmates

DELIVERY WARS

Amazon’sJeffBezosandhistalkofdeliverydronessetthetonefortheonsetofdeliverywarsinthisAgeofImpatience.RetailheavyweightsincludingeBay,Google,AmazonandWalmartaresteadilyexpandingtheavailabilityofsame-daydeliveryoptions—andinsomecasesshrinkingthedeliverywindowtoaslittleasanhour.HomeDepotisinvestingsome$300milliontoupgradetosame-daydeliveryin2014.StartupsinthisspaceincludePostmatesandDeliv.Withmoreconsumersshoppingonlinebutalsoseekinginstantgratification,deliveryspeedwillbecomeakeycompetitiveadvantage.

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Imagecredit:trekkyandy

DEMONIZING FOOD DYES

Thelistofingredientsthatconsumersaretryingtoavoidisgettinglongerandlonger—andnowaddtothelistsyntheticfooddyes,linkedwithhyperactivityinchildren,amongotherthings.Alreadyarangeofdyes(dubbeda“rainbowofrisk”bytheCenterforScienceinthePublicInterest)arebannedorrequirewarninglabelsintheU.K.andtheEU.FollowingaChange.orgpetitionfromFoodBabebloggerVaniHari,KraftwillreplacetwoartificialyellowhuesinsomeMac&Cheeseproductswithspicecoloringin2014.AnotherChange.orgpetitionisaskingMarstousenaturaldyesforM&Ms.

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Imagecredit:ifnoyes.com

DIGITAL ART

Artthatreliesondigitaltechnology,fromGIFstowebsitesandbeyond,iscomingintoitsown.RafaëlRozendaal,forinstance,describeshimselfas“avisualartistwhousestheInternetashiscanvas”(atleft,ascreenshotfromoneofhisinteractivewebsites,ifnoyes.com,alsothetitleofthepiece).Althoughtheartworldisstillfiguringoutthedetailsaroundownership—thebuyerofifnoyes.com,forinstance,simplyownsthedomainname—theworksarerelativelyaffordable.In2013,auctionhousePhillipshelditsfirstdigitalartauction inpartnershipwithTumblr,andthey’replanninganother for 2014.

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Imagecredit:3News

DIGITAL GRIEVING

Nearlyeveryaspectofourliveshasmanifestedinsomeformdigitally,andthishasgrowntoincludedeathandthegrievingprocess,withdigitalmemorialsandvirtualcandlesbecomingcommon.Nowwe’reseeingareal-timecomponent.Funeralsaregettinglivestreamedforthoseunabletoattend.AndNPRhostScottSimonmadewavesin2013bytweetingdetailsofhismother’sbattlewithcancerandeventualdeath.Somecriticizedhimfordisregardingprivacy,butpublicgrievingcomesnaturallyformany21st-centurymourners.

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Imagecredit:SweetLealea

DIVORCE PARTIES

Giventheriseinsinglepeopleandfadingstigmaarounddivorce,morepeople(particularlywomen)arechoosingtocelebratetheirdivorceswithlavishparties.Pinterestboardshavepoppedupwithcakeandpartyfavorideas,andsomewomenevenorderpiñatasinthelikenessoftheirex.Butnotallsuchpartiestakea“goodriddance”tack.Forcoupleswhopartwaysamicably,apartycanbeacatharticwaytohonorthetimetheyshared.

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Imagecredit:U.S.AirForce

DRONE REGULATION

Withcivilianunmannedaerialvehicles,ordrones,onthemarketandtakingtotheskies,legislatorswillscrambletoconsiderhowtodefinethesedevices,wheretheycango,whattheycandoandhowwelltrainedtheiroperatorsshouldbe.DespiteJeffBezos’declarationthatAmazonisconsideringdeliverybydrone,commercialdronesarebannedintheU.S.—butalegalchallengebyadisgruntledaerialvideographerwilltestthelegalityofthisFAApolicy.IntheU.K.,wheredronesmustbeapprovedbytheCivilAviationAuthority,concernsaboutfairuseandconsumerprivacyarelikelytosparkdebate.

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Imagecredit:Vype

E-CIGARETTE REGULATION

Thee-cigarettemarketisexploding,approachinganestimated$2billionglobally,anddrawingmajortobaccobrands.Governmentsareincreasinglyconcernedaboute-cigarettes’healthimplicationsandpotentialtobeagatewaytocigarettes,aswellasbrands’marketingclaimsandpractices.In2014,theEUwilldecidewhichregulatorycategorytoplacee-cigarettesinwhenitupdatesitsTobaccoProductsDirective.CountriesincludingSpainarebanninge-cigarettesinenclosedpublicspaces,andseveralAmericanstatesand100-pluscitieshaveenactedorareconsideringsimilarbans.TheU.S.FDAissettostartaregulatoryprocessthatcouldrestrictsalesandmarketing.

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Imagecredit:WikiPearl

EDIBLE PACKAGING

Tomaketheirgoodsmoresustainable,marketersareharnessingnewtechnologiestocreateediblewrappers.TheBob’sburgerchaininBrazilnowservesitsburgersinpackagingyoucaneat,whileLA-basedicecreamtruckbrandCoolhauswrapsicecreamsandwichesinediblematerial.HarvardbioengineerDavidEdwardsisbehindWikiPearl,whoseediblepackagingcanencloseanyfoodorbeverage,“likeagrapeskin,”hesays.In2013,thecompanylaunchedamochi-likeicecreamandegg-shapedyogurtservings;no-foilcheesecubesandcoffeeservingsarecomingnext.

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Imagecredit:Riccardo Passarella

EQUAL RIGHTS FOR MEN

Whileaculturewheremaleprivilegeisbakedinhashardlydisappeared,foryearsmenhavebeenlosinggroundorbecominglessessential,whetherit’sthewideningeducationgapbetweenthegenders,theriseinwomenchoosingtohavechildrenontheirown,ortheshiftawayfrommanufacturing-basedeconomies.Accordingtoourresearch,menfeelit’sbecomehardertobeamantoday,andhardertosucceedintheworkingworldandasafatherandhusband.Watchforariseinmale-focusedsupportsystemsandadvocacygroupsassocietycomestounderstandthatmanymenwouldbewellservedbysomeofthemechanismsinplacetoboostwomen.

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FASHION FOR THE SPACE AGE

Imagecredits:Shadowplaynyc; PacoRabanne

WithprivatecompanieslikeVirginGalacticaimingtomakespacetravelarealityforanyonewithabigenoughbudget,somefashiondesignersarerevisitingthefinalfrontierasavisualinspiration.PacoRabanne’slatestcollection,forinstance,wascelebratedforafuturisticlookcomprisingheavyzippers,metallicsandtailoredlatex.Galaxyprintshavebeenpoppinguponeverythingfromleggingstoshoes,dressesandbags.ThesmalllabelShadowplaynyc,from“twospace-crazedParsonsgraduates,”featuresonlygalaxy-printdesigns.AndthelatestcollectionfromShenova,bydesignerHollyRenee,incorporatesimagesfromtheMarsCuriosityroverexpedition.

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Imagecredit:Chipotle

FAST FOOD TOFU

Withdinersgrowingmoreinclinedtocutdownonmeat,we’llseefastfoodrestaurantsaddalternativeproteinsliketofutotheirmenus.Chipotlebegantestingatofuburritoinearly2013andplannedtoexpandtheitemto650locationsbyyear’send.Thechainispitchingtheso-calledSofritasburritowidely,declaringonitswebsitethatthe“delicious,spicytofu…willgivevegansandcarnivoressomethingtheybothwilllove.”Aboutoneinthreecustomerswhobuyitpreviouslyorderedmeatitems.

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Imagecredit:Zady

FEEL-GOOD FASHION

Consumersarebecomingmoreawareofthehumancostbehindtheappareltheybuythankstoarashofmassivetragediesatapparelfactories.FairTradeUSAhasdevelopeda standards program for apparel, and a crop of startups is vowingtomakethebusinessmuchmoretransparent.HonestByandEverlanedetailthefactoriestheyuseandevenexplainhowmucheachitemismarkedup.OthersinthisspaceincludeZady,co-foundedbyFoodspotting’sSorayaDarabi,EthicaandCulturesofLove.

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Imagecredit:Tinder

GLANCEABLE UI

GigaOMdefinesthistermas“creatingsomethingmeaningfuloutofinformationprocessedinjustaquickglance.”Symbolicandvisuallyorientedinterfaceswillimmediatelytellimpatientconsumersjustwhattheyneedtoknow.AtermattributedtoMisfitWearablesCEOSonnyVu,theglanceableUIhasbecomestandardinwearabletechnologies,whichuseLEDlightstodenoteinformation.Nowtheideaismigratingtootherrealms.SeanRad,creatorofdatingappTinder,saystheconceptwasintegralforhisservice,whichswapslengthyprofilesforimagesthatuserscanquicklyswipethrough.

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GLASSWARE

WhenGoogleGlassgoesonthemarketin2014,“Glassware”willtakeonnewmeaning:appsthataddfunctionalitytothetech-enabledspectacles.InadvanceofaGlasswarestoreopeningup,Googlehasbeenapprovingarangeoftheseapps.Glashion,forinstance,letsGlasswearersfindvisualmatchesonlinewhentheysnapimagesofproductstheylike,aswellaslinkstorelevantretailers.Basedontheweather,CamelBak’sThirsttellsusershowmuchwatertodrinkandsendsreminderalerts.GlassFitgamifiesfitnesswithaugmentedrealitymini-games.Watchforarangeofcreativeideasthatmakefulluseoftheuniquequalitiesinherentinthewearablegadget.

Imagecredit:CamelBak

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Imagecredit:SundayAssembly

GODLESS CONGREGATIONS

ReligiousaffiliationisdecliningincountriesincludingtheU.S.andtheU.K.,andwithitakeysourceofcommunity.Fillingthevacuumarechurch-likecommunitieslikeSundayAssemblyandtheCalgarySecularChurchthataimtobringpeopletogetherwithoutthecentralbeliefinadeity.Afterlaunchinginearly2013,theSundayAssembly“accidentallybecameamovement,”asitswebsiteputsit.AssembliesaretakingplaceintheU.K.,theU.S.,CanadaandAustralia,andanIndiegogocampaignseekstocrowdfundaninternationalroadshow.Thesecongregationsgivetheunaffiliatedawaytoreapthebenefitsthatcomewithritualgatheringsandthecommunitytheyoffer.

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Imagecredit:MyDoorSign

GOOGLE GLASS ETIQUETTE

Withanoveltechnologycomesthehammering-outofnewsocialnorms.SinceGoogleGlasswearerscaneasilyphotographorrecordwhatthey’reseeing,quietlyaccessinformationfromtheweborgetdistractedbyastreamofdigitalinformation,goodmannerswilldictateremovingtheminvariousintimate,socialorbusinesscontexts.Someestablishmentsarealreadybanningthenewtechnology,butthemoreconsiderateuserswon’tneedtobetoldwhentotakethemoff.

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Imagecredit:Threadsquad

HACKING’S NEW FRONTIER

Wehavevirusprotectionforourcomputersandmobiledevices;soonwemayneedthemforourrefrigerators,thermostatsandcars.Asmoreobjectsevolveintotech-infusedsmartdeviceswithinteractivefunctionality,they’llbecomenewlyvulnerabletohackers.Cars,forinstance,couldbecomemovingtargets,creatinghavoc.IntheU.S.,theDefenseAdvancedResearchProjectsAgencyislookingintowaysthatautomakerscanensureagainstattacks.Thehomeisthemostat-risksphere,ashomesecuritysystemsandsmartTVsarerelativelyeasytocompromise.Asmanufacturersworktobolstersecurity,expectmoreconsumer education on this topic.

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HAPTIC TECHNOLOGY

Haptic,ortouchfeedback,technologyusesstimulationlikevibrations,smallelectricalchargesorpressurizedairtoextenddigitalexperiencesintothephysicalrealm.ADisneyResearchproject,Aireal,simulatestouchusingaringofpressurizedairemittedfromatinygadgetmountedonacomputer.Oneinitialapplicationisincars:Automakersareaddinghapticfeedbacktotouchpads—helpingdriverstokeepfocusedontheroad—andvibrationstosteeringwheelsthatreinforcewarningsontheinstrumentpanel.There’sinterestingpotentialformarketers:ApopularHuggiescampaigninArgentinainvolvedahapticwaistbandthatallowedamantoexperiencethewayhispregnantpartnercouldfeelthebabymoving.

Imagecredit:Huggies

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HASHTAG FATIGUE

They’reconsumingourTwitterfeedsandFacebookaccounts,buthashtagsmaynotbeallthatusefulmuchofthetime,asidefromgivingpeopleanotherwaytoprovetheircleverness.Themorethathashtagsproliferateforanythingandeverything—andthemorewesee“bashtags,”orbrandedhashtagsthatbackfire—themoreitseemslikelytheirusagewillwane.#BuzzFeedagrees.

Imagecredit:Late Night With Jimmy Fallon

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HEADS-UP MOVEMENT

Peoplearebecomingmoreawareofhowmuchtimetheyspend—inmeetings,onthestreet,atmeals,duringfamilytime,etc.—withtheirheadsdown,immersedinmobiledevices.Moreofuswillmakeanefforttokeepourheadsup,betterattunedtopeopleandtheenvironment,andaskotherstodothesame.(Theironyisthatinsomecasesthiswillbeenabledbytechnologyitself,aswearabletechlikeGoogleGlasscanhelppeoplehaveitbothways.)OneNevadalegislatorhasevenfiledabilltobantextingwhilewalking.

Imagecredit:TypenWalk

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Imagecredit:Petit Organics

HOMEMADE BABY FOOD DELIVERY

Leveragingthetrendofparentsmakingtheirownbabyfood,acropofrelativelynewservicesdeliverrefrigeratedhomemadefoodonaweeklybasisforparentswholiketheideabutlackthetimetomakehealthypurees,blendsandsnacksfortheirinfantsandtoddlers.PetitOrganicsdeliversinNewYorkCityandChicagoandisexpandingtoIndianapolis;Junior’sFreshoperatesinNewYorkCity;andMyMummymadeitoperatesinLondonandHertfordshire.

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Imagecredit:Gatorade

HUMAN TOUCHES

Brandswilladdhumantouchesasconsumerslookformorepersonalandpersonalizedelementsinatech-enabledworldpopulatedwithglobalcorporateconcerns.ThenewonlineretailerZady,forinstance,sendshandwrittenthankyounoteswitheachorder.InItaly,Gatorade’spersonaltrainingapp,SmashYourLimits,letsusersconnectwithatrainerwhocantailoraprogramandanswerquestions.AndthenewappPSDept.linksfashionistaswithsalesassistantsathigh-endstoreswhocanhelptrackdownspecificitemsorproviderecommendations.

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Imagecredit:The Terrace at Trump

INFUSED ICE CUBES

Takingcocktailculturetoyetthenextlevel,mixologistsarestartingtopushtheflavorsoftheirconcoctionswithinfusedice:cubesofdifferentshapesandsizesthataremadewithjuices,fruits,syrupsandherbs.Theyenhancethelookofthebeverage,andratherthandilutethecocktailastheymelt,thecubesaddcomplementaryflavors.Theyalsoupthecost.AtChicago’sTrumpInternationalHotel&Tower,forinstance,thesignatureOpulence5includesfivedifferentlyflavoredicecubesandcosts$55;reportedlythetastechangescompletelybythelastdrop.

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Imagecredit:monkeypics

INTERNET SAFETY NETS

InabidtoprotectyouthfulInternetusersfrombullyingandtheirownpoorjudgment,there’sagrowingmovementtoenableerasureofonlinehistory.AnewCalifornialawrequireswebsitestoprovideawayforteensinthestatetoremoveanyphotos,videos,recordingsandcommentstheyhaveposted.ADoNotTrackKidsActintroducedintheU.S.Congressin2013includesprovisionsforan“eraserbutton”thatwouldletkidsortheirparentsdeletepublic-facingonline information. In Europe, EU legislators are pushing for the“righttobeforgotten”forpeopleofallages.Meanwhile,morestateandfederalgovernmentsareconsideringcyberbullyinglegislation.InCanada,aproposedbillwouldleadtoprisonsentencesofuptofiveyearsforoffenderswhopost“intimate”imagesofpeoplewithoutconsent.

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Imagecredit:Jumia

JUMIA

ThisonlineretailerisaimingtobecometheAmazonofAfrica,wheree-commerceisstillinitsformativestage.BasedinNigeriaandcurrentlyofferingdeliverytofivecountries,thestartuphasattractedareported$75millionfromWesterninvestmentfirmssinceitslaunchin2012.InOctober2013,theWorldRetailCongressnamedJumiaasthe“BestNewRetailLaunch”oftheyear,fuelingco-founderJeremyHodara’sambitions:“WeareinagametobecomethebiggestretailerofAfrica,notthebiggeste-commerceplayer,”hetold Reuters.

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Imagecredit:Lego

KID-BOTS

Thekidscategorywillbeaninitialentrypointforrelativelylow-cost,consumer-targetedrobots.Lego’snewMindstormsEV3isa$350kitthatletsusersmakemotorized,programmablerobots.Play-iisaGoogle-supportedventurethat’smanufacturingtwosmallroundbots(thepricierBoandmorebasicYana)thatcanteachkidstoprogram,dueout in mid-2014.

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Imagecredit:NBC

LIVE BROADCASTS

AsbigeventsliketheOscarsandtheSuperBowlcontinuetodrawblockbusterratings,astarkcontrasttootherbroadcastofferings,watchformoreemphasisonliveshowsthatleveragereal-timesocialmediachatterandskirttheissueofaudiencesforwardingthroughads.NBCplanstomakelivebroadcastsofmusicalproductionsaholidaytraditionaftertheratingssuccessofitsliveversionofThe Sound of Music. We’realsoseeinganuptickinlivecommercials,likeaseriesofimprov-basedspotsthatLexusraninfall2013duringLate Night With Jimmy Fallon.

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Imagecredit:Rouge

MAKEUP SALONS

Withmorepressuretolookperfectlypolishedeverywherefrompartiestodatestosocialmediaprofiles,watchfortheriseofmakeupsalonsthatprovideacomfierandlesspressuredsettingforwomenthandepartmentstorecosmeticscounters.AtRougeNewYork,anewmakeupsalonstartedbycelebritymakeupartistRebeccaPerkinsandactressStephanieMarch,aquicktouchupcosts$25,abasicmakeoveris$50andpricesforbolderlooksgoupfromthere.

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Imagecredits:Leafly

THE MARIJUANA MARKET

Forgettech:Thenexthotindustrywillfocusonamorenaturalproduct.Inadditiontotheexpansionofmedicalmarijuana,recreationalpotuseisnowlegalintwoU.S.states,aswellasUruguay,withmoreregionslikelytofollowifthesemodelsproveviable.TheU.S.legalpotindustryisforecasttosurpass$2.3billioninsalesin2014,perTheStateofLegalMarijuanaMarketsreportfromArcViewMarketResearch.Thesectorisattractingstartupsandprivate-equityfundingforentrepreneurssellingB-to-Bgoodslikegrowingtoolsorconsumer-targetedproducts(edibles,forexample)andservices(e.g.,Leafly,ahubforreviewingmarijuanastrainsanddispensaries).

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Imagecredits:Souktel

mEMPLOYMENT

Mobiledevicesarebecomingatoolforaccessingemploymentandincome-generatingopportunities.Inemergingmarkets,job-matchingservicesuseSMStoprovidetrainingandassistance.PalestiniannonprofitSouktel’sJobMatchservicehelpspeoplefindandapplyforjobsviaSMSmessages.Userscreateamini-CVbyansweringaseriesofquestions.MkaziisasimilarserviceinAfrica.Peoplecanalsousetheirphonestoperform“microtasks,”whichcompanieslikeCrowdFlowerdistributetoarmiesofonlinecontributors.

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Imagecredits:Line

MESSAGING APPS AS RETAIL CHANNEL

Over-the-topmobilemessagingappsarebecominge-commerceplatforms.Line,whichispreparingtolaunchLineMallinJapan,hastestedthewaterswithanexclusiveflashsaleofaMaybellineproductinThailand.WhenChina’sWeChathostedaflashsaleofsmartphonesfromXiaomi,ahottechbrandinthemarket,itsold150,000unitsinlessthan10minutes.AndtheSouthKoreanappKakaoTalkhaslaunchedKakaoMusic,KakaoStyleandKakaoPageforsellingmusic,clothes,e-booksandotherdigitalcontent,respectively.

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Imagecredit:Flurry

METADATA

Revelationsaboutgovernmentsurveillanceprogramsarebringingtheterm“metadata”intomainstreamusage.Itreferstoourdigitalfootprints:when,whereandtowhomwemakecallsorsendemails,forinstance,asopposedtothecontentofthosecallsoremails.Consumerswillbecomemoreawareofhowmuchtheirmetadatacanreveal.Sincealgorithmscanparsethisdatatorevealpatternsandcorrelations,“manyexpertsarguethatmetadatacanactuallybemorerevealingthancontentitself,”notesThe Guardian.

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Imagecredit:InnerExplorer

MINDFULNESS IN CLASSROOMS

Schoolsaroundtheglobearestartingtoteachmindfulness—beingcompletelypresentinthemoment—asawaytoimprovebehavior,promotecreativity,lessenstressandanxiety,andteachsocialandemotionalregulationandempathy.Agrowingnumberofresourcesareaccessibleforteachers,suchastheInnerExplorerprogramandMindUP,whichprovideactivitiesandlessonplans.Anumberofmedicalschoolsnowoffermindfulnesstrainingfordoctors,andbusinessschoolsarealsoseeing potential in teaching the practice.

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Imagecredit:Slate

MINUTE TO READ IT

Publishershavestartedgivingreadersasenseofhowmuchtimethey’llneedtodevotetoagivenread.Redditco-founderAlexisOhanian’snewbook,Without Their Permission, bearsastampdeclaringit’sa“5-hourread.”OnlinepublishersSlate,LongreadsandMediumpostestimatedreadtimesnexttoarticles.

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Imagecredit:PharmaJet

NEEDLE-FREE VACCINES

Severalnewtechnologieslooksettoallbuteliminateneedlesfromthevaccinationprocess.SyringeslikePharmaJet’sStratisuseahigh-velocity“jetsyringe”thatdeliverstheliquidthroughtheskin.Furtherdowntheroad,we’llseeproductslikethesmallNanopatchfromVaxxas,whichiscoatedwithadryvaccine;fast-dissolvingfilms,akintoListerinestrips,underdevelopmentbyAridisPharmaceuticals;andinhalersthatdelivervaccinetotherespiratorysystem(Aktiv-Dry’sPuffHalerinoculatesagainstmeasles).

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OCULUS RIFT

Thismuch-anticipatedvirtualrealityheadset,whichmakerOculusVRplanstoreleasesometimein2014,putstheuserinsidethescreenwithanenormousfieldofvision.Manyofthosewhohaveusedthedevicehavedeclareditagame-changer.Thecompanyisfocusedongaming,butCEOBrendanIribebelievestheOculusRiftcouldhave“therapeutic,emotionalandeducationalpotential.”Brandsareseeingpotentialtoo:NissanletattendeesattheTokyoMotorShowusetheheadsettodesignaconceptcarastheyexploredavirtualworld.

Imagecredit:Nissan

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Imagecredit:Samsung

OTT TV

Whetherthey’vecutthecableTVcordorsimplywanttoaugmenttheiroptions,morepeoplewillbewatching“over-the-top”TV—contentthatstreamsthroughTVapps,bywayofbroadband-connectedTVsorBlu-rayplayers,ordevicesliketheRokuandAppleTV.By2017,373millionhouseholdswillbeviewingOTTInternetTVprogrammingonaregularbasis,upfrom77millioncurrently,accordingtoaResearchandMarketsforecast.ServiceslikeAereointheU.S.allowsubscriberstoaccessbroadcastTVviaOTTplatforms,andsomecableproviders(includingVoliainUkraineandViewsterinSwitzerland)arechangingtheirbusinessmodelsandreleasingtheirownapps.

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PHOTOSHOP FOR ALL

Withtheriseofselfiesandthepressuretolookperfectonsocialmedia,thiswasboundtohappen:aslewofeasytoolstomakephotosubjectslooktheirbest.Beyondthestandardfilters,coloradjustors,resizersandrotators,appslikeFacetuneletuserswhitenteeth,removeacneandperformalittlephotographicplasticsurgery.Layrsallowsuserstomovephotosubjectsintodifferentbackgrounds.Devicemanufacturersaregettingintothegametoo:Huawei’sAscendP6phonefeaturesacamerawith“instantfacialbeautysupport”thatreduceswrinklesandblendsskintones.

Imagecredits:Facetune; Layrs

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Imagecredits:Podcast One

PODCAST ONE

Thispodcastnetworkisheavyoncelebrities,offeringshowsfeaturingeveryonefromKathieLeeGiffordtoformerprowrestlerSteveAustintowriterBretEastonEllis.FounderNormPattiz,whostartedradiogiantWestwoodOne,seesahealthyfutureinsellingadswithinpodcastsasaudienceskeepgrowing.Gifford’sfirstshow,anOctober2013interviewwithRegisPhilbin,drew100,000listenersoniTunes.Oneadvantageoverradioistheeasyabilitytoascertaindemographics.

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Imagecredit:Danomyte

PRIVACY BY DESIGN

Asprivacybecomesatopconcernforconsumers,it’sbecomingimperativeforcompaniestofollowbestpractices.Onesetofguidelinesgainingtractionis“privacybydesign,”aframeworkdevelopedbyAnnCavoukian,Ontario’scommissionerofinformationandprivacy.SevenkeyprinciplesincludeembeddingprivacyintothedesignofITsystemsandbusinesspractices,andtakingapositive-sumratherthanazero-sumapproachthatavoids“unnecessarytradeoffs.”

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PRIVACY MARKETPLACE

“Iseemoreandmorecompaniesthatareofferingprivacyaspartoftheirfeaturesortheircompetitiveadvantage,andthere’sgoingtobemoreofthat,”Wall Street Journal reporterJuliaAngwintoldus.Someservicesensuremoreprivatecommunications,liketheencrypted-messagingplatformsCryptocatandPixelKnotortheinstant-eraseappsWickrandFrankly.Personal.comcreatesdatalockersthatletuserscontrolhowmuchoftheirinformationisaccessibletocompanies.TheRespectNetworkisapersonalcloudnetworkthatallowspeopleto“safelystoreandsharepersonaldatawithotherpeopleandbusinesses.”Theopen-sourceLockerProjectenablesdeveloperstointegratepersonaldatalockersinto their applications.

Imagecredits:PixelKnot

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Imagecredit:Somtum Der

REGIONAL ETHNIC CUISINE

Nowthatmanydinershavegrownaccustomedtoethniccuisinesonceseenasexotic,andwithfoodiesacquiringasophisticatedunderstandingofvariouscuisines,morerestaurantswillgobeyondacountry’sstereotypicalbasics.We’llseerestaurantsfocusedonregionalspecialtiesthatarelargelyunfamiliartodiners—say,themolesandempanadasofOaxacainMexicoorthelambdishesandfermentedfoodsuniquetoNorthernChina—aswellasnewrestaurantformats.Forinstance,Japaneseizakayas,whicharemoreliketapasbarsthansushijoints,havestartedopeninguparoundtheU.S.

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Imagecredit:Knightscope

ROBOTIC SECURITY GUARDS

Asrobotsgetmoreadvancedandaffordable,oneareainwhichtheywillstarttoreplaceorsupplementhumanworkersissecurity.Knightscope’sK5isa5-footrovingrobotwithhigh-definitionandnightvision,lasermappingandthermalimaging,enablingittodetectpeople.FacialrecognitionandbehavioranalysistechnologythenhelptheK5identifyintruders; detectors can also monitor for radiation and chemicalandbiologicalagents.Meanwhile,securitycompanyG4STechnologyishelpingtobacka£7.2millionmobile-robotresearchprojectattheUniversityofBirmingham.

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Imagecredit:The Purge

ROLE-PLAYING ADVENTURES

InlinewithourImmersiveExperiencestrend,watchformoreliveeventsthataimtotakeparticipantsoutoftheirordinarylivesforanoveladventure.Forinstance,themakersofthehorrormovieThe Purgebroughtthefilm’sdystopianfuturetolifeforaHalloweeneventinLosAngeles,whileOutbreakMissionsinManilaputspeopleinthemiddleofazombieapocalypse,challengingthemtosolvepuzzlesandfindacurefortheoutbreak.

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Imagecredit:Blue Hill Yogurt

SAVORY YOGURT

Yogurtcomplementssavoryflavorsjustaswellasthetypicalsweetflavors,especiallytartGreekyogurt.ThePinkberrychainnowoffersfresh(notfrozen)Greekyogurtinseveralsavorycombinations—forinstance,withchoppedcucumber,sunflowerseedsandchilipowder.AndChobani’sretailoutletinNewYorkCitymakes“yogurtcreations”thatincludesavorythemes(e.g.,withsmokedsalmon,lemonjuice,dillandbagelchips).NotedNewYorkrestaurateurDanBarberhasstartedaretaillineofyogurtsthatincorporatepuréedseasonalvegetablesincludingbeetsandbutternutsquash.AndtinyNewYorkCitystartupSohhatopsitsyogurtswith,amongotherthings,harissahotsalsaandbeetswithwalnuts.

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SEAMLESS PAYMENTS

Mobileappsarehelpingtomakepaymentsmoreseamless,speedinguptransactions.WithcarserviceslikeUber,paymentisautomaticwithintheapp,souserssimplyhopoutuponarrival.AppsfromfastfoodcompaniesincludingKFC(intheU.K.andIreland),FiveGuysandMcDonald’s(atestintheU.S.)letusersorderandpayinadvance,thenpickuptheirfoodwithoutwaitinginline.Square’smobilewalletsystemevenletsuserssetup“hands-freecheckout”fortheirfavoriteplaces,payingwithjusttheirnameratherthanthephone.

Imagecredits:FiveGuys; McDonald’s

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SEMIAUTONOMOUS CARS

Whileself-drivingcarswon’tlikelycomeintousebefore2020,somevehiclesarebecomingsemiautonomous.Infiniti,Mercedes-BenzandVolvoareamongtheautomakerslaunchingcarswithfeaturesthatallowdriverstoremovetheirhandsfromthewheel.Infiniti’sQ50sedancanstayinthecenteroflanesandevenhandlecurveswhilekeepingasafedistancefromthevehicleahead.TheVolvoXC90willbeabletodriveitselfinlow-speedconditionsifithasacartofollow,brakeautomaticallybeforehittingpedestrians,andsteerawayfrombarriersandroadedges.Similarly,the2014Mercedes-BenzE-Classcandriveitselfinslowtraffic.Theseincrementaladvancementswillpavethewayforconsumeracceptanceoffullyautonomousvehicles.

Imagecredit:Mercedes-Benz E-Class

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Imagecredit:Exothermic

SENSORY LITERACY AS CORE CURRICULUM

Whiletoday’seducationsystememphasizesvariouskindsofliteracy(withtext,withcomputers,etc.),tomorrow’scorecurriculumwillneedtoincludesensorialliteracy—andmuchofthatisvisual,accordingtoBrianKennedy,directorattheToledoMuseumofArt.Asweshifttoavisualvernacular,watchasmoreschoolsdevelopnewprogramsaimedatteachingpeoplehowtospeakvisually.

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Imagecredit:Puma

SIGHT-RUNNING

Thisemergingtraveltrendkeepstouristsinshapewhiletheysee the sights. Companies offering running tours are popping upincitiesaroundtheglobe,fromGo!RunningToursinBarcelonatoCityRunningToursinNewYork.RoyalCaribbeanrecentlyhostedaRoyal5Kcruisethatincludedtrainingontheshipandrunninga5KraceinSt.Maarten.InTokyo,theRunNaviappfromPumaguideslocalsandtravelersalikeonroutesthatincorporatevarioussightsandplacesofinterestchosenbytherunner.

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SMART VENDING MACHINES

Thetraditionalcoin-operatedvendingmachinewillincreasinglybereplacedwithinteractivemachinesfeaturingdigitalscreens,Wi-Fi,sensors,videocamerasandphone-chargingstations.Thesecapabilitiesenablethemachinestoacceptcreditcardormobilepaymentsandinteractwithconsumersinvariousways.Beyondsimplemarketingmessages,theyopenthedoortogame-basedpromotion,sampling, social media sharing, facial recognition and other uniquefeatures.Whilesmartvendingmachinesaremuchcostlierthantraditionalmachines,Frost&Sullivanforecaststhatsome2millionofthemwillbeoperationalby2018.

Imagecredit:Silkron

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Imagecredit:Petit Gris

SNAIL SLIME

Thequestforpowerfulbutnaturalbeautyingredientshaslandedonanunlikelysubstance:themucusexcretedbysnails,whichispackedwithanti-agingandmoisturizingagents.AlreadyapopularbeautytreatmentinsomeAsianandSouthAmericancountries,snailslimeistakingoffinotherregions.OneFrenchsnailfarmerisbuildingFrance’sfirstindustrial-scalemucus-extractionoutfit,settoharvest15tonsin2014,andhassecuredcontractswiththreemajorcosmeticscompanies.Anotheroptionfortruebelievers:afacialinwhichlivesnailsareplacedontheforeheadandcheeks.

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CanaWinterOlympicsturnsubtropicalSochiintoayear-rounddestination?VladimirPutinisbettingonit,despitethetwincontroversiesofgayrightsandEdwardSnowdenhangingovertheGames.He’swageringsome$50billion—themosteverspentonanOlympics—thattheworld’sspotlightwillbeenoughtousherina“thirdphase”forthisyear-roundresortsetontheBlackSeacoast,withtheCaucasusmountainsasbackdrop.InFebruary,we’llseeifthecity(notedforitsfrequentblackouts)willshineduringitsmomentinthesun.Itgetsanothergoin2018,whenSochihostssomeoftheFIFAWorld Cup games.

SOCHI’S THIRD COMING

Imagecredit:Sochi 2014 Winter Games

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Westernsocietiesarepolarizingintohavesandhave-nots:Acohortoffortunateconsumersisthrivingpost-recession,whilealargersegmentisstruggling.“Overthelast30years,economicinequalityintheUnitedStateshasreturnedtolevelslastseeninthe1920s,”saystheWashingtonCenterforEquitableGrowth,anewthinktankfocusedontheissue,foundedbypoliticaladviserJohnPodesta.WhileEurope’swealthgapissmaller,austerityisleavingmanyinpoverty.TheRedCrosssawa75%riseinEuropeansrelyingonitsfoodaidfrom2009-2012andsaysthatatleast43millionaren’tgettingenoughfoodeachday.Theconsumermarketwillincreasinglyreflectthisnewreality.

THE SOCIAL DIVIDE

Imagecredit:Mirror

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Imagecredits:AdwellCommunications; Wikipedia

SOJU

Thisdistilledspiritusuallymadefromricehasaslightlysweettaste,alowalcoholcontentandarelativelylowpriceforthecategory.SojuissobiginitsnativeSouthKoreaandsomeotherAsianmarketsthatthemostpopularbrand,Jinro,hasbeentheworld’stop-sellingspiritforsometime.NowJinroisseekingglobalfans,hiringK-popstarPsyaspartofamarketingpushthatseemslikelytoraisetheprofileofsojuasdrinkerslooktoexpandtheirpalates.

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Imagecredit:Motif Wine

SPEAKING VISUALLY

Atatimewhenconsumersareshiftingtoavisualvocabularythatreliesonphotos,emojis,videosnippetsandotherimagery—oneofour10Trendsfor2014—brandswillincreasinglycommunicatewithimagesmorethanwords.Thiswillapplybothinthedigitalworldandoffline,wherevisualcueswillcomplementorreplacetexteverywherefrompackagingtomenusandinstructionmanuals.ThelabelsonMotifWinebottles,forexample,featurenocopy,justdifferentgraphicsforeachvarietal.

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Imagecredit:WorldFootballgolfAssociation

SPORTS MASHUPS

Wespotlighted“Flo-yo”(standuppaddleboardingcombinedwithyoga)onour2012listofThingstoWatch,andnowwe’reseeingawholecropofsportsmashups.There’saerialyoga,anotheritemonthisyear’slist;footballgolf,playedwithasoccerballonagolfcourse,whichalreadyhasaninternationalgoverningbody;andski-surfing,astill-nicheendeavorinwhichawavebecomesamovingslope.Lookformoreofthesemashupsasconsumersseekincreasinglyuniquerecreationalexperiences.

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Imagecredit:Chick-fil-A

STEALTH HEALTH

Somerestaurantchainsareworkingtoimprovethequalityandnutritionoftheirofferings—cuttingbackonsodiumandpreservatives,forinstance—butinsteadoftrumpetingeffortsthatwillhelpappeasecritics,they’rehopingdinersdon’tnotice.“Wecallitstealthhealth,”explainsaChick-fil-Adietitian.“Wedidn’tnecessarilywantthecustomertoknowwe’vetweakedtheirfavoriteproduct.”Andgiventhesadreputationoftraditional“healthfood,”evenhealth-orientedchainslikeLyfeKitchenandSeasons52aredownplayingtheiruniquesellingproposition.“Wedon’tsellhealth,weselltaste,”saysaLyfespokesman.

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Imagecredit:mmac72

SURVIVAL OF THE FOCUSED

Multitaskinghasbecomethedefactomodefortoday’salways-onculture,givingrisetothephrase“hypertasking.”We’retextingwhilewalking,tweetingwhilewatchingTV,checkingFacebookandemailingduringmeetings.Butmoreandmoreresearchpointstothedownsideofdistraction;we’refrazzled,jitteryandunlikelytobedoinganyonethingparticularlywell.Thosewhocanshutoutthenoiseandfocusonwhat’smostimportantarebothhealthierandmoresuccessful.Tohelpwithfocus,we’llseepeopleturntooldtechniqueslikemeditationandnewtoolslikeneuroheadsets(forexample,InteraXon’supcomingMuse)thatcanhelptrainthebrain.

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Imagecredit:Disney

TABLET-FIRST TV

TV-viewinghabitsareshiftingdramaticallyasmoreviewersmigratetoonlineplatforms,notablymobiledevices,atrendmostpronouncedamongMillennialsandGenZ.We’llseetraditionalbroadcastbrandsstarttochangetheirpracticesandadoptatablet-firstapproach.Infall2013,MTVreleasedtheentireseasonofthenewseriesWait ’Til Next Yearviaitsmobileappaweekbeforetheshow’sbroadcastpremiere.AndDisneyreleasedthefirstnineepisodesofaseriesforpreschoolers, Sheriff Callie’s Wild West, on the WATCHDisneyJuniorappandarelatedwebsite;theserieswon’trunonTVuntilearly2014.

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Imagecredit:SuzanneTucker

TECHNO-PARANOIA

Asmoresci-fivisionsofthefuturestartcomingtofruition—self-drivingcars,billboardsthatrecognizeus,remotelycontrolledhomesandsoon—agrowingnumberofpeoplewillbecomewaryoftechnology.Whilenotfull-blownLuddites,thiscohortwilldevelopaparanoiaaroundtechandoptoutwhereverpractical,thankstofearsofworst-casescenarios:BigBrother-styleinvasionofprivacy,hackerswreakinghavoc,etc.

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Imagecredit:SkinVision

TELEDIAGNOSTICS

Camera-equippedphonesandtabletsarebecomingtoolsfordiagnosingmedicalconditions.Peekisasystemfordiagnosingeyeproblemsthatusesasmartphonecamerathatusersplaceovertheeyebeforesnappingphotos;thesearesenttoexpertswhocanofferadiagnosisandsuggestacourseoftreatment.MobileOCTharnessesdigitalcamerastohelpscreenwomenforcervicalcancer.SkinVisionisanappthatallowsuserstodeterminewhethersuspiciousfrecklesormolesaredangerous.UsinguChek,patientswithdiabetes,liverproblemsorvariousotherissuescaninsertateststripintotheirurineandtakeaphoto,thentheappanalyzesthecolorandreportsbackresults.

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TELEPRESENCE ROBOTS

Robotavatarsenablepeopletobeintwoplacesatoncethankstoremote-controlleddevicesthatfeaturescreenselevatedtohumanheight,microphonesandwebcams.Severalcompaniesinthisspacearetargetingtheenterprisemarket,amongthemSuitableTechnologies,withitsBeamdevice;VGo;iRobot(theRoombacompany)anditsAvaconcept;andAnybots,whichcallsitsavatars“VirtualPresenceSystems.”There’sinterestingpotentialformarketerstoo:Coca-ColaandSanPellegrinohaveusedavatarsinnovelcampaigns.

Imagecredit:SuitableTechnologies

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Imagecredit:Alpenmädel

TRADITIONAL FOLK CLOTHING

Globalizationandtherapidchangeinherentinmodernlifearedrivingrenewedinterestinheritageinmanypartsoftheglobeandanewaffectionfortraditionalclothing.Peoplearemixingthepastwiththepresent,givingtraditionacurrentspinandhelpingtokeepitrelevant.InMexico,forinstance,ithasbecomechictomixtraditionalfolkclothingwithcurrentfashionsinanunexpectedway.AndinGermany,youngpeopleareembracinglederhosenanddirndldresses—traditionalgarmentsfoundinBavariaandAustria—andsometimesoptingforuniquedesignerversions.

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Imagecredit: Billa

UGLY PRODUCE

Inlinewithoneofour10Trendsfor2014,ProudlyImperfect,thelumpyformofanheirloomtomatoorgnarledcarrotsatafarmersmarketaregainingmoreappealthantheprettierproducecommonlyseenatsupermarkets.AndinEurope,there’samovementafoottoreducefoodwastebysellingratherthandiscardingimperfectproduce.AustrianchainBillanowsellsaprivate-labellineof“nonconformist”producedubbedWunderlinge,amade-upwordthatcombinesthetermsfor“anomaly”and“miracle.”GermanretailerEdekahastestedsellinguglyproduceatadiscount,brandedas“nobodyisperfect.”U.K.magazineDelicious is encouragingreaderstobuyimperfectproduceandspeakingoutagainstregulationsgoverningtheappearanceofproducesold in stores.

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Imagecredit:Storm Models

UNCONVENTIONAL MODELS

Withmorebrandsfeaturing“realpeople”andarangeofbodytypesintheirmarketing,somearepushingtheideafurtherandshowcasingbodyabnormalities.Moffy,across-eyedbrunette,hassignedasthenewfaceofStormModels,theagencythatdiscoveredKateMoss.BritishdepartmentstoreDebenhamsenlistedadiversearrayofrealpeopleforitssummer2013lookbook,includingsomewithmissinglimbs;theretailerdeclaredthat“anyonecanlookfabulousinourrange.”AndProInfirmis,aEuropeanadvocacyorganizationforthedisabled,teamedupwitharetaileronBahnhofstrasse,Zurich’smaindrag,tofeatureaseriesofmannequinsdepictingpeoplewithscoliosis,brittlebonediseaseandmissinglimbs.

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Imagecredit:HenleyPremiumVaporCigarettes

VAPING LOUNGES

Atvapinglounges,smokersofe-cigarettescanhangoutand“vape”(inhalethenicotine-steepedvaporthate-cigsemit)andperuseandsamplethewidearrayofbrands,accessoriesandflavorsonthemarket.Whilevapingloungesare“notyourfather’ssmokeshop,”astheHenley“vaporium”inNewYorkputsit,manycultivateasimilarcommunalvibe.London’sHeathrowAirportnowhostsoneaswell,a“vapingzone”operatedbye-cigarettebrandGamucci.

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Imagecredit:PopSugarFood

VEGETABLE CO-STARS

Veggiesaregainingahigherprofileonrestaurantmenusthankstothebroadeningemphasisonfarmers-marketingredients,consumers’risinginclinationtoeatlessmeat,andchefswhoseenewopportunitiestogetcreative.Fromfastcasualchainstoupscaleestablishments,vegetable-focuseddishesaregettingeasiertofind.Andincreasinglythey’rebecomingmorecreative,likeasalt-bakedceleryrootwithappleconfitatDBBistroModerneinNewYork.“Ifyou’veeverheardsomeonedismissvegetablesas‘rabbitfood’youshouldintroducethemtoourHeartyVeggie&BrownRiceSaladBowl,”proclaimstheStarbuckswebsite.

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Imagecredit:Bazaarvoice

VERIFIED REVIEWERS

Onlinereviews,thedigitalversionofword-of-mouth,arenotoriouslyunreliable:Some10–15%ofsocialmediareviewsarefake,accordingtoa2012Gartnerestimate.We’llseemoresitesshowingwhichreviewersaren’thidingbehindpseudonyms(akintoAmazon’sRealNamebadge)orsimplyincludingrealnamesasadefault,asGooglePlaydoes.Bazaarvoice,whichprovidesratingsandreviewservicesforretailers,vetscommentsusingadvancedalgorithmsandhumananalysis,andnowoffersaTrustMarklogoforauthenticatedreviews.

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Imagecredit:CJSea

VIRTUAL STICKERS COME TO LIFE

ThecharismaticcartoonycharactersfeaturedinstickersofferedbymessagingappslikeLineandKakaoTalkwillfindnewplatforms—muchasRovio’sAngry Birdscharactershaveextendedbeyondgamesintocuddlytoys,computergamesandevenathemepark.InJapan,BrowntheBear,ConytheRabbitandotherLinecharactersareavailableasstuffedtoys,inbooksandonstationery,andfeaturedinacartoonseries,Line Town.Expecttoseeotherquirkycreationsaswell,likeKakaoTalk’sTubetheduckorFrodothedog.

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Imagecredit:Xbox

XBOX PROGRAMMING

MicrosoftisjoiningNetflixandAmazonintheoriginal-seriesgame.Dueinearly2014isaslateofprogrammingthatseekstostartfulfillingMicrosoft’saimtomaketheXboxOneahome-entertainmenthub.Amongtheofferings:ashowbasedontheconsole’scoreHalofranchise,executive-producedbyStevenSpielberg,andadocumentarysoccerseries,Every Street United, tied to the World Cup.

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Imagecredit:Xiaomi

XIAOMI

Describedasthe“AppleofChina,”Xiaomiquicklygainedbrandloyalists(knownasMifens)afterenteringChina’ssmartphonemarketin2011.WithhelpfromformerGoogleexecHugoBarra,nowVPofXiaomiGlobal,thecompanyislookingtoexpandinternationally,startingwithSoutheastAsia.Xiaomi’s$10billionvaluationisdueinparttoitslowprices(itsellsatclosetocost)andinnovativesalesandmarketingapproach:It’sknownforflashsalesandforturningplatformslikethemessagingappWeChatandmicrobloggingsiteSinaWeibointoretailchannels.XiaomialsoincorporatesuserfeedbackintodesignsandreleasesanewversionofitsOSeachweektokeepMifensexcited.

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OUR TRACK RECORD

•OurThingstoWatchfromlastyearincluded:

– Ambushed by Amazon:Wenotedthatthee-commercegiantisfastbecomingEnemyNo.1toretailers

ofallstripesnowthatitsellseverythingfromhigh-endappareltowineandhasshrunkitsdelivery

times.In2013,Amazonworkedatfurtherspeedingdelivery:Itnowhasmorethan40fulfillment

centersintheU.S.,enablingsame-daydeliveryin11cities.Thecompanycontinuedpushingintonew

sectors,launchingaluxurybeautysectionandexpandingtheAmazonFreshgrocerybusinessfrom

SeattletoLosAngelesandSanFrancisco.AndAmazonisreportedlyplanningaservicefocusedon

consumerpackagedgoodslikepapertowelsandpetfood,puttingitintocompetitionwithwarehouse

clubslikeCostco.

– Drones:Wespotlightedtheadventofcivilian-usedrones,orunmannedaerialvehicles.Itwasn’tlong

beforedroneswerepopulatingtheheadlines,withThe New York Timesenvisioning“abravenewworld

inwhichcheapremote-controlledairplaneswillbeubiquitousincivilianairspace”andJeffBezos

boldlyproclaimingthatonedayAmazonwillmakedeliveriesbydrone.Inthefirstninemonthsof2013,

reportsBloomberg,ventureinvestorsputsome$41millionintodrone-relatedstartups.TealGroup

forecaststhatdronesaleswillzoomto$8.2billionwithinthedecade.

– Gender-Blurred Toys:Weforecastthatmoretoys,marketersandretailerswouldblurthetraditional

gender-basedlinesthathavedominatedplaytime.InDecember,Marks&Spencersaiditwouldmake

itstoypackaginggender-neutralbyspring2014;itsBoyStuffrange,forinstance,willberebranded

withasimplegraphiclogo.AlsointheU.K.,Debenhamsdropped“girls”and“boys”signsinitstoy

departments.Meanwhile,agirl-poweradforGoldieBlox,astartupthataimsto“inspirefuture

engineers”withbuildinggamesforgirls,wentviralintheU.S.

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OUR TRACK RECORD (cont’d.)

•OurThingstoWatchfromlastyearincluded:(cont’d.)

– Instant-Erase Apps:Weobservedthatsincethedigitalrecordisn’teasilyerased,wewouldbeseeing

moreappslikeSnapchatandotherservicesthathelppeopleguardorinstantlydeletethingsthey

maylaterregret.In2013,Snapchatbecameoneofthehottestappsaround:Asmanyasaquarterof

18-to29-year-oldmobilephoneusersintheU.S.useit,perthePewResearchCenter.Thecompany

reportedlyturneddowna$3billionacquisitionofferfromFacebooklateintheyear.Meanwhile,apps

thatoffersecuremessagingforolderusersandfortheenterprisearespringingup—includingWickr,

Frankly,Heml.isandGryphn—agoodbetatatimewhenconcernsaboutprivacyarespiking.

– Tablet Shopping:Wewrotethattabletcommercewouldtakeoffasawiderarrayofconsumers

adoptedtabletsandmoreretailersembracedtheplatform’sopportunities.eMarketerexpectstablet

commerceintheU.K.totriplefor2013,whileBusinessInsiderreportsthattabletswillaccountfor

halfthenearly$30billioninU.S.retailsalesmadeviamobilein2013.Withtabletslookingtobea

popularholidaygiftin2013,expectfurtherrapidgrowth.Retailers,however,havebeensomewhat

slowtokeeppacewiththetabletphenomenonandarelagginginadoptionoftablet-optimizedsites.

– Variable Pricing:Wenotedthatpricesareincreasinglyshiftingbasedontimeofday,competitors’

pricing,fluctuatingdemandandindividualconsumerprofiles.ADecemberanalysisbythefirmProfitero

foundthatovertheprevious12months,Amazonincreasedbytenfoldthenumberoftimesitchanges

pricesdaily(withatotalof2.5millionchangesaday).InEurope,theDIYretailerB&Qisintroducing

electronic,Wi-Fi-connectedpricetagsthatidentifyregularcustomersbytheirmobilephonechips,

thenaccessloyaltydataandpastspendingtodisplayapersonalizedprice;somepricesarealsolower

atoff-peakshoppingtimes.

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OUR TRACK RECORD (cont’d.)

•For2012,weincludedAnywhere,Any-WayShopping;CrowdsourcedLearning;Smart

Clothing;P-to-PExperiences;andUnwrappingthe

Process(brandsshowcasingthemakingoftheir

products).

•For2011,weincludedP-to-PCarSharing,TheNailPolishEconomy,Africa’sMiddleClass,

FacebookAlternativesandDigitalDowntime.

•For2010,wespotlightedMobileMoney,CoconutWater,Foursquare,EthicalFashionandBacon

Everywhere.

•For2009,wehighlightedLadyGaga,Crowdfunding,WikiLeaks,CloudComputing,

Gluten-FreeandTheDeclineofEmail.

•For2008,welistedRadicalTransparencyandStaycations,and,for2007,BarackObama,

Jennifer Hudson and Companies Going Green.

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JWT:JWTistheworld’sbest-knownmarketingcommunicationsbrandthathasbeeninventingpioneeringideasforthepast150years.HeadquarteredinNewYork,JWTisatrueglobalnetworkwithmorethan200officesinover90countries,employingnearly10,000marketingprofessionals.JWTconsistentlyranksamongthetopagencynetworksintheworldandcontinuesadominantpresenceintheindustrybystayingontheleadingedge—fromproducingthefirst-everTVcommercialin1939todevelopingaward-winningbrandedcontenttoday.Formoreinformation,pleasevisitwww.jwt.comandfollowus@JWT_Worldwide.

JWTIntelligence:JWTIntelligenceisacenterforprovocativethinkingthatfocusesonidentifyingshiftsintheglobalzeitgeist.Itsaimistobringtheoutsidein—tohelpinspireideasbeyondbrand,categoryandconsumerconventions—andtoidentifyemergingopportunitiessotheycanbeleveragedforbusinessgain.AsapartofJWT,theworld’sbest-knownmarketingcommunicationsbrand,JWTIntelligencehasconductedtrendsresearchandanalysisacrosscategoriesandgeographiesfornearlyadecade.Formoreinformation,pleasevisitwww.jwtintelligence.comandfollowus@JWTIntelligence.

466LexingtonAvenue NewYork,NY10017

www.jwt.com | @JWT_Worldwide www.jwtintelligence.com | @JWTIntelligence www.anxietyindex.com | @AnxietyIndex

Director of trendspotting AnnM.Mack

Editor/writer MarianBerelowitz

Trends strategists WillPalley NicholasAyala

Proofreader/fact checker Hallie Steiner

Fact checker Sarah Siegel

Contributors Aaron Baar AlecFoege JessicaVaughn

Design PeterMullaney

100 THINGS TO WATCH IN 2014

Ann M. Mack 212-210-7378 [email protected] @annmmack

©2013J.WalterThompsonCompany.AllRightsReserved.

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