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    100 THINGS TO WATCH IN 2013

    Background

    Our Track Record

    Our Things to Watch in 2013

    WHAT WELL COVERWHAT WELL COVER

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    100 THINGS TO WATCH IN 2013

    In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013.

    6RPHRIWKHLWHPVRQRXUOLVWUHHFWEURDGHUVKLIWVZHDUHVSRWOLJKWLQJIRU

    Intelligent Objects: (YHU\GD\REMHFWVDUHHYROYLQJLQWRWHFKLQIXVHGVPDUWGHYLFHVZLWKDXJPHQWHG

    IXQFWLRQDOLW\PHDQLQJZHOOVHHPRUHAppcessories and 2EMHFWV:LWK$WWLWXGH.

    Predictive Personalization:%UDQGVZLOOLQFUHDVLQJO\XVHGDWDDQDO\VLVWRSUHGLFWFXVWRPHUEHKDYLRUQHHGV

    RUZDQWVDQGWDLORURIIHUVDQGFRPPXQLFDWLRQVYHU\SUHFLVHO\:HOOVHH Data ScientistsEHFRPHWKHQHZ

    hotshots, marketers offering +\SHU3HUVRQDOL]HG&XVWRPHU6HUYLFH and consumers focusing on 3HUVRQDO'DWD2ZQHUVKLS.

    Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online

    WRDYDOXHH[FKDQJHWKDWFDQSOD\RXWLQPXOWLSOHQHZDQGQRYHOZD\V%UDQGVZLOOJHWLQFUHDVLQJO\

    FUHDWLYHLQZKHUHDQGKRZWKH\VHOOWKHLUJRRGVZLWKLQLWLDWLYHVVXFKDV&OLFNDQG&ROOHFW6KRSSLQJ and

    :LQGRZ6KRSSLQJ.

    Peer Power: $VWKHSHHUWRSHHUPDUNHWSODFHH[SDQGVLQVL]HDQGVFRSHPRYLQJEH\RQGJRRGVWRDZLGHUDQJHRIVHUYLFHVLWZLOOLQFUHDVLQJO\XSHQGPDMRULQGXVWULHV:DWFKIRUPRUH Food Sharing services and the

    rise ofTrust Ratings.

    $PRQJRWKHUWKLQJVWKLVOLVWDOVRLQFOXGHVWHFKWRROVDQGGHYLFHVQHZIRRGVQHZW\SHVRIEXVLQHVVHV DQGQHZ

    EHKDYLRUVWRZDWFKDQGLGHDVZLWKWKHSRWHQWLDOWRODGGHUXSWRELJJHUWUHQGV

    BACKGROUND

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    100 THINGS TO WATCH IN 2013

    2XU7KLQJVWR:DWFKIURPODVW\HDULQFOXGHG

    Anywhere, Any-Way Shopping: :HVSRWOLJKWHGZD\VLQZKLFKHFRPPHUFHDQGEULFNDQGPRUWDUUHWDLOLQJ

    ZHUHLQWHJUDWLQJDQGRYHUODSSLQJIRUZHVHHWKLVODGGHULQJXSWRDELJJHUWUHQGZKLFKZHGXEEHG

    (YHU\WKLQJ,V5HWDLOWKHLGHDWKDWVKRSSLQJLVVKLIWLQJIURPDQDFWLYLW\WKDWWDNHVSODFHLQSK\VLFDOVWRUHVRU

    RQOLQHWRDYDOXHH[FKDQJHWKDWFDQSOD\RXWLQPXOWLSOHQHZDQGQRYHOZD\V0HDQZKLOHZHYHVHHQPRUH

    H[SHULPHQWVZLWKWKLQJVOLNHVKRSSDEOHZDOOVVDPHGD\GHOLYHU\RIHFRPPHUFHJRRGVDQGFOLFNDQGFROOHFW

    (as highlighted in this list).

    Crowdsourced Learning: :HQRWHGWKDWZLWKVHUYLFHVOLNH8GHP\6RSKLDDQG6NLOOVKDUHNQRZOHGJHVHHNHUVZHUHVWDUWLQJWRORRNEH\RQGWKHWUDGLWLRQDOVWXGHQWWHDFKHUVWUXFWXUHDQGOHDUQLQJZDVEHFRPLQJ

    PRUHGHPRFUDWLFERWKRQDQGRILQH)RUZHVSRWOLJKWHGWKHVHVLWHVLQRXUWUHQG3HHU3RZHU8GHP\

    VDZDQLQFUHDVHLQVWXGHQWUHJLVWUDWLRQRIPRUHWKDQRYHUWKHSDVW\HDUDFFRUGLQJWRD1RYHPEHU

    UHSRUW6NLOOVKDUHH[SDQGHGIURPRILQHFRXUVHVWRDQRQOLQHSUHVHQFH$QG6RSKLDZDVDFTXLUHGE\RQOLQH

    HGXFDWLRQFRPSDQ\&DSHOOD(GXFDWLRQ&R6D\V*LJD207KHJURZLQJVXFFHVVRIVLWHVOLNH8GHP\DQG

    Skillshare points to a future of more open education and opportunities for lifelong learning.

    Smart Clothing: :HIHDWXUHQHZH[DPSOHVRIJDUPHQWVWKDWKHOSZHDUHUVPRQLWRUWKHLUERGLHVLQRXU

    WUHQG,QWHOOLJHQW2EMHFWVLQFOXGLQJZULVWEDQGVOLNH1LNH)XHO%DQG$GLGDVPL&RDFKEUDDQGXQGHUZHDU

    IURP)LQQLVKEUDQG0\RQWHFWKDWDOORZVZHDUHUVWRWUDFNKRZKDUGWKH\DUHZRUNLQJ

    OUR TRACK RECORD

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    100 THINGS TO WATCH IN 2013

    Our Things to Watch from last year included (contd.)

    All Things Military-Inspired: :HVSRWOLJKWHGWKHULVHRIPLOLWDU\LQVSLUHGJHDUDQGFKDOOHQJHVOLNH7RXJK

    0XGGHUDQH[WUHPHREVWDFOHFRXUVHWKDWVEHFRPLQJWKHPDFKRVSRUWRIFKRLFHIRU7\SH$PHQDQG

    VRPHZRPHQDVThe New York TimesQRWHGLQ'HFHPEHU$ORQJZLWKRWKHUTXDVLPLOLWDU\REVWDFOH

    FRXUVHVOLNHWKH6SDUWDQ5DFHDQG:DUULRU'DVK7RXJK0XGGHULVWKHQHZJDQWOHWIRUERG\FRQVFLRXV*HQ

    Xers, said the TimesQRWLQJWKDWHYHQWVWRRNSODFHLQIRXUFRXQWULHVLQHYHQWVDUHVFKHGXOHG

    IRUYHFRXQWULHVLQ

    P-to-P Experiences: ,QRXUWUHQG3HHU3RZHUZHLQFOXGHSHHUWRSHHUH[SHULHQFHVWRROVWKDWHQDEOH

    WUDYHOHUVDQGRWKHUVWRQGQLFKHORFDOH[SHULHQFHV$GRPLQDQWQDPHLQWKLVVSDFH*LGV\H[SDQGHGIURP

    FLWLHVWRDJOREDOSUHVHQFHLQ$XJXVWDQGUHFHLYHGDPLOOLRQLQYHVWPHQWLQHDUO\IURPYHQWXUH

    FDSLWDOUPVDQG$VKWRQ.XWFKHU

    Unwrapping the Process: :HIRUHFDVWPRUHIRFXVRQWKHPDNLQJRIDVFRQVXPHUVEHFDPHPRUHLQWHUHVWHG

    LQWKHSURFHVVEHKLQGWKHSURGXFW,QZHVDZDORWRIWKLVIURPIRRGEUDQGVQRWDEO\0F'RQDOGV)RU

    H[DPSOHLQUHVSRQVHWRDFRQVXPHUTXHU\RQWKH&DQDGLDQVLWH\RXUTXHVWLRQVPFGRQDOGVFDDERXWZK\WKHIRRGORRNVGLIIHUHQWLQDGYHUWLVLQJWKHGLUHFWRURIPDUNHWLQJIRU0F'RQDOGV&DQDGDWDNHVYLHZHUVWKURXJK

    WKHIRRGVW\OLQJSURFHVVWKHYLGHRJHQHUDWHGDIHZPLOOLRQ

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    100 THINGS TO WATCH IN 2013

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    DQG'LJLWDO'RZQWLPH

    )RUZHVSRWOLJKWHG0RELOH0RQH\&RFRQXW:DWHU)RXUVTXDUH(WKLFDO)DVKLRQDQG%DFRQ(YHU\ZKHUH

    )RUZHKLJKOLJKWHG/DG\*DJD&URZGIXQGLQJ:LNL/HDNV&ORXG&RPSXWLQJ*OXWHQ)UHHDQG7KH'HFOLQH

    RI(0DLO

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    &RPSDQLHV*RLQJ*UHHQDQG$JH6KXILQJ

    &KHFNRXWWKHIROORZLQJVOLGHVWRVHHZKDW\RXOOEHKHDULQJPRUHDERXWLQ

    OUR TRACK RECORD (contd.)

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    1. 3D Bioprinting

    2.$GXOW3OD\JURXQGV

    3. African Tech Stars

    4.$OOHUJHQ)UHH

    Alternative BrandCurrencies

    6.$PEXVKHGE\$PD]RQ

    Appcessories

    8.7KH$UDELF:HE

    9.%&333DUWQHUVKLSV

    10. Bee Venom

    11. BiometricAuthentication

    12. Blocking Social MediaBores

    13. Chia Seeds

    14.&OLFNDQG&ROOHFWShopping

    &ORDNLQJ16. Coaching Brands

    Cool Techie Camps

    18.&URZGVRXUFHGTranslation

    19. Cutting out theMiddleman

    20.&\EHU:DU

    21. Dads in the Aisles

    22.'DWD6FLHQWLVWV7KH1HZ+RWVKRWV

    23. Decline of ChineseBling

    24. Desalination

    Detoxifying Life

    26. Digital Ecosystems

    Drones

    28. ecoATM

    29.(JJ)UHH]LQJ

    30. Emotion Recognition

    31. The End of Voicemail

    32. Faux Meat

    33. Fitness Beyondthe Gym

    34.)OH[LEOH6FUHHQV

    Food Sharing

    36. Frontier Markets

    G20 Devolves to*=HUR

    38.*HQGHU%OXUUHG7R\V

    39. Geofencing

    40.*UHHQ*URZWK

    41.+DQGZULWLQJHieroglyphics

    42. Hotels in Africa

    43.+XPDQ&HQWHUHGTech

    44. Humane Food

    +\SHU3HUVRQDOL]HGCustomer Service

    46. Impact Sourcing

    Imperfection

    48. Individual Attention49.,QVWDQW(UDVH$SSV

    JOMO (Joy OfMissing Out)

    /LYH6WUHDPLQJ/LIH

    /RZ&RVW5RERWV

    /RZ7HFK'HYLFHCharging

    Media That Gets to

    .QRZ

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    http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html
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    http://www.spottedbylocals.com/blog/europes-adult-playgrounds-not-as-dirty-as-it-sounds/
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    http://klab.rw/
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    http://www.enjoylifefoods.com/index.php#page=page-1
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    http://www.anthonberg.com/Default.aspx?ID=3236
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    http://www.amazon.com/
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    http://www.vuzix.com/consumer/products_m100.html#overview
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    http://www.yamsafer.me/
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    https://www.parkatmyhouse.com/
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    http://www.manukadr.co.nz/
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    http://www.flickr.com/photos/33852688@N08/4599271172/
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    https://chrome.google.com/webstore/detail/unbabyme/dkigkllnlkoblfbgfnfngfcnhmndonjm
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    http://www.dole.com/NutritionPlus/
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    http://www.tesco.com/collect/
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    https://www.facebook.com/
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    https://www.mint.com/
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    https://www.facebook.com/photo.php?fbid=320641944697272&set=pb.229844933776974.-2207520000.1355432178&type=3&theaterhttp://www.internaldrive.com/
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    https://www.facebook.com/photo.php?fbid=481958628514978&set=a.385228868187955.89600.141935472517297&type=1&theater
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    http://www.craneandcanopy.com/pages/how-we-do-it
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    http://www.amazon.com/Inside-Cyber-Warfare-Mapping-Underworld/dp/1449310044/ref=pd_bxgy_b_img_zhttp://www.amazon.com/dp/0061962244/ref=rdr_ext_tmbhttp://www.amazon.com/Cyber-Warfare-Techniques-Security-Practitioners/dp/1597496375/ref=pd_bxgy_b_img_y
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    https://apps.facebook.com/manupcleanup/
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    http://www.shutterstock.com/pic-115565638/stock-photo-mad-professor-conducts-the-experiments-in-his-laboratory.html
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    http://www.gucci.com/us/styles/296855KGOHG8998#
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    http://www.waterforgood.sa.gov.au/desalination/the-adelaide-desalination-plant/
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    http://www.greenpeace.org/international/en/multimedia/slideshows/Detox-Levis-Actions/Levis-Detox-Action-in-Copenhagen/
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    https://www.facebook.com/https://www.google.com/http://www.apple.com/http://www.amazon.com/
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    http://ardrone2.parrot.com/
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    http://www.ecoatm.com/
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    http://images.wellcome.ac.uk/
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    http://staff.science.uva.nl/~gevers/GeversCV.html
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    http://www.beyondmeat.com/products/
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    http://www.movnat.com/train-with-us/power-agility-workshops/
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    http://www.samsung.com/us/#latest-homehttp://www.youtube.com/watch?v=_DQ3hO9ASkg
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    https://beta.mealku.com/meals
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    http://www.flickr.com/photos/imtfi/5868317188/
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    http://www.flickr.com/photos/worldeconomicforum/5807606177/
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    http://www.leklust.se/
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    http://www.retailmenot.com/mobile/
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    http://www.flickr.com/photos/nakae/204037619/sizes/o/in/photostream/
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    http://www.flickr.com/photos/42931449@N07/5418402840/
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    http://www.marriott.com/hotels/travel/tcpeg-taba-heights-marriott-red-sea-resort/
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    http://www.microsoft.com/Surface/en-US
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    http://www.nimanranch.com/Index.aspx
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    http://www.britishairways.com/
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    http://samasource.org/
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    http://www.flickr.com/photos/crobj/3515617806/sizes/z/in/photostream/
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    http://www.jcrew.com/womens_feature/verypersonalstylist.jsp
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    http://www.snapchat.me/http://www.tigertext.com/
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    http://gopro.com/
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    http://conversations.nokia.com/2012/10/12/sunny-outlook-for-portable-power/
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    http://www.coliloquy.com/
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    http://www.lifewatchv.com/?page_id=7
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    https://www.facebook.com/photo.php?fbid=141951462500163&set=pb.105845076110802.-2207520000.1355267612&type=3&permPage=1
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    http://www.hersheys.com/simplepleasures/
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    http://www.harpercollins.com/browseinside/index.aspx?isbn13=9780061697708
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    http://www.flickr.com/photos/candelabrumdanse/3354766196/
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    http://www.youtube.com/watch?feature=player_embedded&v=RttFUoptn9o
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    http://www.flickr.com/photos/gkpics/4542550925/
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    https://www.facebook.com/photo.php?fbid=189670944420758&set=pb.133003586754161.-2207520000.1355809217&type=3&theater
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    https://itunes.apple.com/us/app/summly/id488689465
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    http://www.youtube.com/watch?feature=player_embedded&v=LfkFgtoQtFQ
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    https://www.facebook.com/photo.php?fbid=204263909608765&set=pb.204263562942133.-2207520000.1355526219&type=3&theater
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    http://chickfilaconfessional.com/
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    http://www.webdesignhot.com/free-vector-graphics/laptop-vector-blue-screen/
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    http://www.flickr.com/photos/bunchesandbits/6354798575/
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    http://launchkey.co/
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    http://www.kickstarter.com/http://www.etsy.com/?ref=so_home
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    https://www.facebook.com/enliken/photos_stream
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    http://www.netflix.com/
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    https://www.facebook.com/settings/?tab=privacy
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    http://breakingcreative.rla.co.uk/278http://www.quietmark.com/
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    http://snapinfusion.com/
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    http://www.jackdaniels.com/
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    http://www.puma.com/bringmeback
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    http://us.voyagesofdiscovery.com/voyage_details.php?cruise_id=18516
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    https://play.google.com/store/apps/details?id=com.retalix.sainsbury&hl=en
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    http://www.kickstarter.com/projects/plympton/plympton-serialized-fiction-for-digital-readers
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    http://www.hobbitontours.com/Hobbiton-Movie-Set-and-Farm-Tours/MOVIE-SET-FARM-TOUR_IDL=108_IDT=2014_ID=11970_.html
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    http://www.accorhotels.com/gb/hotel-7337-pullman-dubai-mall-of-the-emirates/index.shtml
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    http://edition.cnn.com/2012/08/02/tech/social-media/facebook-fake-accounts/index.html
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    http://store.steelcase.com/products/walkstation/
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    http://www.indiegogo.com/bandu
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    http://sugru.com/us/about
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