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Zelgor’s first mobile game
12

Zelgor Slide Deck

Jan 22, 2018

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John Fanning
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Page 1: Zelgor Slide Deck

Zelgor’s first mobile game

Zelgor’s first mobile game

Page 2: Zelgor Slide Deck

Mobile games can & should be better

It’s not because of the phone

Most game’s aren’t fun at first, but promise to be more fun if you pay

of mobile gamers quit playing within the first 24 hours66%

Most phone games are “barely fun”

The Problem

Page 3: Zelgor Slide Deck

Nolan Bushnell -- Founder of Atari

“All the best games are easy to learn and difficult to master.”

3Discoverability

2Excellent Game Structure

1Unique Feel

Successful games need three key elements:

Building Better Games

Page 4: Zelgor Slide Deck

Fruit flinging, dodgeball-style, food fights!  

Noob Squads battle for control of the planet the only way they know how...

Noobs team up to form Noob Squads as they attempt conquer territoriesand take over Earth

NoobTubez chronicles the story of a loveable alien race called Noobs

Unique Feel: NoobTubez

NoobTubez is our first mobile game

Page 5: Zelgor Slide Deck

The combo of immediate satifaction and long term goals creates epic wins thatkeep customers coming back for more

The battle for territories provides endless content and social incentives

The food fight arcade game is easy to pick up and offers instant gratification

Players unlock new Noobs for their squad along the way

Dodgeball meets map-based strategy games

Excellent Game Structure

Page 6: Zelgor Slide Deck

GoogleMaps SDK, Unity 3D, foursquare

Creates clickable territories and locations all over the globe

A mobile platform that turns the real world map into a board game

We’re Using the Zelgor Platform to build NoobTubez

Powering NoobTubez

Page 7: Zelgor Slide Deck

Casual gamers, who play short sessions, with divided attention,

a few times a day

Core gamers, who play games for days, months, and years

Younger gamers, who play games both in their free time and

while they’re in class

Target Audience

Page 8: Zelgor Slide Deck

• Leverage strategic major consumer brand partnership • Use large trafficked traditional ad buys in major cities • Launch giant pop-up nation-wide guerilla campaigns• Create full press plan roll out with strategic PR agency

Growth

• Launch Nolan Bushnell online commercial campaign• Use strategic and targeted ad buys on related games • Build out an influencer promoter network in 3-5 major cities • Set up sponsorships/booths at major trade shows and conferences (E3)• Push targeted press releases to writers and news platforms

Launch

Pre-Launch• Launch Kickstarter marketing campaign• Reach out to 1st & 2nd degree networks • Create and engage on specific strategic social channels • Launch traditional and digital guerilla marketing campaign • Soft launch in similar markets such as Australia and Canada

Discoverability

Page 9: Zelgor Slide Deck

• Merchandising

• Expansion to PC and Console

• Platform Licensing

Future Opportunities

• Sponsored Items and Power-ups

• Sponsored Territories and Quests

• No Banner or Pop-up Ads

In-Game Monetization

• Free-to-play game with in-app purchases

• Players can buy key items for their Noobs

Free to Download

Business Model

Page 10: Zelgor Slide Deck

**Sources: http://tinyurl.com/NB-source1 | http://tinyurl.com/NB-source2 | http://tinyurl.com/NB-source3

Top titles, such as Game of War and Clash of Clans, bring in one million dollars of revenue each day**

Private game three year exit returns = 7 times initial investment 2011-2014**

Record $15B in Mobile M&A/IPOs in 2014**

Game Exit Value by Sector 2014 (M&A and IPO)**

The mobile game space is an 11 billion dollar industry, with over 100 million mobile gamers in the US alone

Market Opportunity

Page 11: Zelgor Slide Deck

$250k Seed - Round 1Aug. 2012 - Sept. 2013

Past Financials

Nolan BushnellFounder of Atari Games

Shawn FanningCo-founder of Napster

Joe AbramsCo-founder of MySpace

Kai HuangCo-founder of RedOctane

Advisors

Tim DraperDFJ Venture

Larry SonsiniWilson Sonsini Goodrish & Rosati

Clarke KeoughAllen & Company

Jack SchneiderAllen & Company

John ArsneaultT-Rex Hotdog Ventures

Duncan RichardsonEaton Vance Management

Greg PesikEveryMundo LLC

Investors

Spencer BramsonChief Marketing Officer

Phil FogeriteProduct Manager

Gabriel TironeacGame Designer

Alex BocaLead Game Developer

Core Team

John Fanning Jr.Founder and CEO

Founder

Zelgor’s DNA

Page 12: Zelgor Slide Deck

Thank You!