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Slide 1
Yummm Starbucks Coffee By Nicole Rodi and Brittney Ferrari
Slide 2
About Starbucks Starbucks Mission: To inspire and nurture the
human spirit one person, one cup, and one neighborhood at a time.
Environmental Mission: Starbucks is committed to a role of
environmental leadership in all facets of our business. Starbucks
Gives: The Starbucks Foundation, Social Investments, Ethos Water,
Regional and Local Donations Diversity at Starbucks: Starbucks has
made a business out of human connections, community involvement and
the celebration of cultures.
Slide 3
Starbucks Drinks Brewed Coffee Coffee of the Week Pike Place
Roast Espresso Latte Cappuccinno Caramel Macchiato Frappuccino
Caramel, Vanilla Bean, Mocha Tazo Tea Chai Tea Latte Hot/Iced Tea
Classic Favorites Hot Chocolate Other Food (Bagel, Scone, Fruit)
Gift Cards Merchandise (Cups, Bagged Coffee) Water
Slide 4
Drink Sizes Kids = Kids Tall = Small Grande = Medium Venti =
Large
Slide 5
Observational study We wanted to compare the gender, drink size
and drink selection of people who drink Starbucks coffee. The
categories we used for drink selection were identical to those of
Starbucks. We went to 4 Starbucks: Montgomery Mall, 6-8 pm Monday
Doylestown N Main Street, 7-9 pm Wednesday Doylestown Main Street,
7:30- 9:30 am Friday Warrington Barn Plaza, 7-9 pm Sunday We
observed every costumer who came in during the 2 hour interval.
This was the most effective way to randomize our study
Slide 6
Chi- Square for Association Test 1
Slide 7
Exploratory Data Analysis The mens drink size selection is
right skewed, indicating that men preferred smaller sizes. The
smaller drinks of men might be a result of their desire for a quick
pick me up rather than a delicious treat. The womens drink
selection is more evenly distributed, showing that there was no
clear preference in size. This even distribution could be due to
the fact that most women choose the drink and size that they are in
the mood for at that moment in time.
Slide 8
Chi Square Assumptions State 2 independent SRS All expected
counts are greater than or equal to 5 Check 2 independent SRS-
assumed This condition was not met however we proceeded with the
test
Slide 9
Chi- Square Test for Association: Gender vs. Drink Size Ho:
There is no association between gender and drink size Ha: There is
an association between gender and drink We fail to reject Ho
because the P-value of.27 >= 0.05. There is sufficient evidence
that there is no association between gender and size of drink.
Slide 10
Chi- Square for Association Test 2
Slide 11
Exploratory Data Analysis The espresso category was ordered the
most in every drink size. This is probably because it has the
largest amount of drink options. Classic favorites had the least
amount of orders. Probably because people would rather get coffee
at Starbucks.
Slide 12
Chi- Square for Association: Drink Size vs. Drink Selection Ho:
There is no association between drink size and drink selection Ha:
There is an association between drink size and drink selection We
fail to reject Ho because the P-value of.27 > = 0.05. There is
sufficient evidence that there is no association between drink size
and drink selection.
Slide 13
2 Proportion Z- Test: Gender and Drink Selection
Slide 14
Exploratory Data Analysis Espressos was ordered the most by
both women and men probably because it had the largest amount of
drink selection. There were more females who went to
Starbucks.
Slide 15
2 Proportion Z-Test Assumptions State 2 Independent SRS Check
Assumed.1563 x 128 = 20.8437 x 128 = 108.3458 x 107= 37.6542 x 107
= 70 Pop > 1,280 Pop > 1,070
Slide 16
2-Proportion Z-Test: Gender and Drink Selection We reject the
Ho because the P-value