YouTube Lead Form Ads: Are They Worth It?
May 27, 2021
YouTube Ads have always been a little
different than other types of PPC
campaign. The focus has historically
been more on creating engaging
content to establish brand awareness
and message recall, with the hope of
using stories to make a lasting
impression. Over time, more options
rolled out that allowed brands to focus
on conversions, but focusing on selling
through stories and building
relationships has always been the
priority.
Welcome message from author
YouTube lead form ads are an exciting expansion, and more advertisers have been gaining access since they rolled out late last year. Right now, the ad format definitely has some limitations in place (not the least of which is the limited access to many advertisers), but I believe that a lot of these will be lifted long term. Most ad options roll out to a small number of advertisers first, and many platforms have offered expanded functionality of new features much later on. For now, I think it makes sense for most advertisers to focus more on Facebook, Instagram, and LinkedIn’s version of lead ads, but to test out YouTube lead form ads if they have the option to do so. In the meantime, YouTube’s conversion ads have demonstrated that they’re extremely valuable, so that’s a good one to start testing right away.
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